Summary
Overview
Work History
Education
Skills
Websites
Certification
Locations
Personal Information
Otherqualifications
Languages
Timeline
Generic

Logan Scheps

Dallas,TX

Summary

Marketing and operations professional with 10+ years of industry expertise. Experienced in every step of the marketing process from creative development to analytic reporting for omnichannel marketing initiatives across print, media, creative, radio, broadcasting, and social. The expertise led to the execution of numerous campaigns for 20+ nationwide grocery and retail chains, resulting in an average of 30% improved success rate.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Client Services Manager, Strategic Operations

Quad
10.2016 - Current
  • Traveled nationally to lead marketing initiatives, onboard full-service marketing teams, and establish, nurture and/or repair client relationships resulting in an increase in client retention
  • Conceptualized, coordinated, and successfully implemented comprehensive multi-million dollar omni-channel marketing campaigns, generating a boost in sales and brand visibility
  • Successfully managed marketing teams, consistently delivering on-time deadlines within budget - increasing ROI across Print, Digital, Out-of-home, Broadcast and Television by ~10% MoM
  • Identified procedural issues and implemented necessary process optimization tools and workflow maps to increase team productivity by ~20% for multiple clients and project assignments
  • Negotiated vendor invoices ranging from $10 - $1.5MM to maximize client budgets and ensure overall economic satisfaction of campaigns
  • Oversaw nationwide logistics, ensuring 100% on-time delivery of marketing materials to the clients
  • Owned social media analysis monthly to refine post-campaign strategies to exceed desired KPIs by ~15% - ensuring future campaign success
  • Developed standard operating procedure documentation and new-hire training programs resulting in 40% reduction in on-boarding time
  • Clients: Albertsons, Safeway, Academy, Amazon, American Heart Assoc., Bass Pro Shop, Home Depot, Party City, Tractor Supply, Walmart, Whole Foods, and more
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Collaborated with cross-functional teams to ensure timely delivery of projects, meeting or exceeding client expectations.

Education

BA - Strategic Communication, Social Psychology

University of North Texas

AA - Communications

Tarrant County College

Skills

  • Vendor Management
  • Marketing (Print, Digital, TV, Radio)
  • Production Operations
  • Cross-Functional Collaboration
  • AOR Account Management
  • Data Analytics / Reporting

  • Workflow Optimization Maps
  • SOPs
  • SWOT Analysis
  • Staff training
  • Team development
  • CRM management

Certification

Google, Digital Marketing

Locations

  • Fort Worth, TX

Personal Information

Title: Production Ops Manager, Marketing Production

Otherqualifications

6 years, 8 years, 8 years

Languages

English
Full Professional

Timeline

Client Services Manager, Strategic Operations

Quad
10.2016 - Current

AA - Communications

Tarrant County College

BA - Strategic Communication, Social Psychology

University of North Texas
Logan Scheps