Lloyd Hammond
Miami Beach,USA
Summary
Social Media & Digital Marketing Specialist with 5+ years of experience developing organic and paid social campaigns, short-form video, influencer partnerships, and content strategies for international hospitality, lifestyle, food, and drink brands. Proven track record of delivering audience growth, engagement, and campaign performance across TikTok, Instagram, Facebook, LinkedIn and YouTube. Experienced producing live event coverage, optimizing paid campaigns, and creating platform-native content that drives measurable business results.
Authorized to work in the United States • No employer sponsorship required
Overview
13
13
years of professional experience
Work History
Freelance Social Media Consultant
10.2025 - Current
- Led social media campaigns for hospitality, events and lifestyle brands across UK and US, enhancing brand visibility.
- Planned organic content calendars and executed paid Meta campaigns.
- Coordinated influencer outreach and creator partnerships, expanding campaign reach and engagement.
- Produced short-form video, photography and written content for TikTok, Instagram, Facebook and LinkedIn.
- Executed live event coverage, producing real-time content that boosted audience engagement.
- Managed online community interactions to foster positive relationships with followers.
Senior Social Media & Content Specialist
William Reed Ltd
03.2022 - 10.2025
- Oversaw daily operations of social media accounts across multiple platforms, creating posts that resonate with target audiences.
- Produced social-first video and visual content for TikTok, Instagram, YouTube, LinkedIn and Facebook, enhancing engagement for leading global food and drink brands.
- Developed and executed creative campaigns for B2B and consumer audiences, aligning social content with brand strategy and marketing objectives.
- Managed paid social campaigns, testing creatives and targeting to maximize reach and ROI.
- Monitored analytics to identify trends, optimize formats, and elevate engagement performance.
- Built influencer and creator partnerships, expanding brand visibility and reach.
- Captured and edited live event content, creating real-time storytelling that boosted audience interaction and growth.
- Collaborated with marketing, editorial and events teams to deliver integrated digital campaigns.
Digital Marketing Executive Apprentice
William Reed Ltd
03.2021 - 03.2022
- Supported digital marketing campaigns for International Wine Challenge by creating engaging social media content, email campaigns, and digital advertising assets to enhance brand visibility.
- Designed digital visuals and promotional assets for multi-channel marketing campaigns.
- Managed website content via CMS, optimizing pages for usability and engagement to improve user experience.
- Collaborated with marketing managers on campaign planning and reporting to align strategies and assess performance.
Assistant Manager
DYMK Bar & Club
06.2017 - 03.2021
- Planned and executed promotional nightlife events that increased venue attendance and boosted visibility.
- Oversaw daily venue operations and staff management to ensure smooth operations.
- Managed social media content across Facebook, Instagram, and Twitter to promote events and enhance customer engagement.
- Designed promotional graphics and digital marketing materials.
Junior Assistant Manager
Captains Club Hotel
06.2014 - 05.2017
- Managed guest communications, ensuring positive customer experiences and timely responses to inquiries.
- Supported operational management and supervised team activities, fostering a collaborative work environment.
- Promoted hotel through targeted social media campaigns and engaging digital content on Facebook, Instagram, and website, enhancing online visibility.
Hotel Receptionist
Nomads Byron Bay
04.2013 - 04.2014
- Welcomed and assisted guests, handling check-ins, check-outs, and queries to ensure a positive experience.
- Coordinated promotional events to enhance hotel visibility and engage customers.
- Created social media content that increased awareness of hostel activities and events.
Education
WSET Level 2 Award in Wines -
Wine & Spirit Education Trust
01-2023
UK Professional Apprenticeship -
Digital Marketing Level 3
01-2022
Graphic Design Short Course -
Arts University Bournemouth
01-2019
BTEC Diploma - Media Studies, Animation & Writing for the Media
01-2007
Skills
- Social Media Strategy
- Content Creation
- Short-Form Video
- Community Management
- Paid Social Advertising
- Organic Social
- Influencer Marketing
- Content Planning
- Campaign Management
- Copywriting
- Analytics & Reporting
- Brand Marketing
- Graphic Design
- Brand Storytelling
Platforms & Software
- Meta Business Suite
- Sprout Social
- TikTok Ads Manager
- Google Analytics
- Adobe Premiere Pro
- Photoshop
- Lightroom
- CapCut
- Canva
- Hootsuite
- Microsoft Office
Selected Campaign Results
- London Coffee Festival: 10.3M reach - 721K engagements - +12,702 followers
- World's Best Vineyards: 28M reach - 533K engagements
- World's Best Sommeliers: Built social audience to 17.5K followers
Timeline
Freelance Social Media Consultant
10.2025 - Current
Senior Social Media & Content Specialist
William Reed Ltd
03.2022 - 10.2025
Digital Marketing Executive Apprentice
William Reed Ltd
03.2021 - 03.2022
Assistant Manager
DYMK Bar & Club
06.2017 - 03.2021
Junior Assistant Manager
Captains Club Hotel
06.2014 - 05.2017
Hotel Receptionist
Nomads Byron Bay
04.2013 - 04.2014
WSET Level 2 Award in Wines -
Wine & Spirit Education Trust
UK Professional Apprenticeship -
Digital Marketing Level 3
Graphic Design Short Course -
Arts University Bournemouth