Lloyd Owens

• Conducted user research and designed healthcare-focused digital products serving 100K+ users, ensuring HIPAA compliance and WCAG 2.1 AA accessibility standards
• Led cross-functional collaboration with product managers, developers, and healthcare professionals to deliver user-centered solutions through agile methodology
• Managed comprehensive user research initiatives including usability testing with 50+ healthcare professionals, informing product roadmap decisions through data-driven insights
• Created scalable design systems using Figma, maintaining visual consistency across 15+ product touchpoints and reducing design debt
• Presented UX/UI design concepts to C-level stakeholders, securing approval for 3 major product launches through strategic communication
• Implemented data-driven design decisions using analytics and user feedback to optimize conversion funnels and improve user task completion

• Led e-commerce UX/UI design for academy.com homepage and product pages, serving 2M+ monthly users with mobile-first responsive design approach
• Designed cross-channel digital experiences for new product launches and seasonal campaigns, increasing conversion rates by 25% through strategic user journey optimization
• Developed comprehensive UX/UI solutions elevating brand standards while improving user task completion by 40% through information architecture improvements
• Collaborated with product marketing team to translate business objectives into compelling user experiences using design thinking methodology
• Maintained and evolved design system across mobile and desktop platforms, ensuring brand consistency and reducing development time
• Optimized checkout flow design through A/B testing and user research, reducing cart abandonment by 18%

• Conducted comprehensive competitor analysis across 20+ industry players, identifying strategic opportunities that guided $2M product development strategy
• Led user research and persona development through in-depth interviews with 30+ target users, creating data-driven user personas and journey maps
• Created information architecture and user journey mapping for 3 major client products using wireframing and prototyping best practices
• Designed and prototyped end-to-end user experiences using Sketch and InVision, ensuring seamless user interactions and optimal usability
• Collaborated with development teams using agile methodology to ensure feasible implementation of design solutions and maintain design integrity
• Delivered measurable business results with 35% improvement in user task completion rates through strategic UX optimization

• Developed custom WordPress solutions with advanced plugin customization, achieving 60% faster page load times through performance optimization
• Designed email marketing campaigns for major clients (Baker Nissan, Lennar) achieving 22% improved open rates through user-centered design principles
• Established comprehensive brand design systems ensuring visual consistency across digital and print touchpoints
• Managed end-to-end design process from wireframes to final implementation, collaborating with cross-functional teams to meet project deadlines
• Led quality assurance processes maintaining high design standards across all client deliverables while managing multiple concurrent projects

• Led design team of 2 junior designers while managing 15+ projects monthly, reducing project timeline by 25% through process optimization
• Redesigned company website and digital products using user-centered design principles, resulting in 35% increase in user engagement
• Developed scalable design processes and style guides that decreased client revision requests by 40% and improved brand consistency
• Mentored junior designers in design thinking methodology and best practices, improving team efficiency and design quality standards