LLUVIA CONCHA

Provide training and support to marketing team as well as to area service missionaries offering guidance on vision and brand standards delivering unique localized solutions.

• Partner with local Areas and headquarters Publishing Services Department employees to prioritize, enhance discovery experiences by creating digital media, emails, blogs, to support intended campaigns. One campaign showed 43% increase in website traffic.
• Set trackable goals with manager such as increasing social media exposure, localizing blog articles, awareness of ordinances ready. Consistently accomplished set goals, for example, goal was set to increase engagement by 20% on YouTube within a year the goal was exceeded with engagement growth reaching over 40%.
• Research and create marketing strategies based on demographics and user needs while coordinating with Multi Area Managers and FamilySearch Executive Directors to balance department goals and multi area needs.
• Collaborate daily with Global Marketing Team and engineering, to develop, translate, test and pilot worldwide marketing initiatives and brand messaging.
• Manage a team in Latin America to strategize content on the three Spanish official social media pages, as well as manage paid ads budget, vendors budget, content creation with local PSD and Headquarters for new and current marketing initiatives.

• Oversaw and effectuate the launch of Canal Mormón, the Spanish media channel of the Church. Managed the logistics, budget and resources, for the production and development of the channel.
• Average monthly social media exposure increased from 984k reached, to almost 2 million on various social media platforms.
• Developed market research demographics to create uplifting content increasing time user experiences 62% Spanish speaking followers in one year.

• Oversaw daily operations of upper-tier apartment complex, leasing up Luxury apartment community to 100% within 6 months from Grand Opening.
• Directed from conception to finish the City Creek property upgrade to LED lights. The upgrade provided an average monthly electricity savings of $3,000+
• Managed resources and maintained monthly reports to deliver in a timely manner for accurate end of the month reviews with upper management
• Hired, trained and evaluation of office and maintenance team, as well as the preparation and oversight of the operational budget.
• Enjoyed a 96%+ resident retention rate by developing processes with senior management to improve resident satisfaction.