Lauren May
Marietta,GA
Summary
Relationship-focused Digital Marketing Manager with strong leadership disposition and strategic problem-solving skills. 10 years of experience developing and optimizing results-oriented campaigns for paid and organic search channels. Proficient in website management, SEO, PPC, analytics and data analysis. Skilled in adapting to new situations and challenges while working with different stakeholders to gain consensus.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
RWC
03.2022 - Current
- Lead collaborative meetings to drive stakeholder and leadership alignment as well as discuss needs, develop ideas, and set digital marketing strategy for 6 brands.
- Work closely with agency partner to oversee search, display and video campaigns, averaging over 1M in yearly ad spend across 6 brands. Marketing mix modeling ROI study found average of $3.55 in gross profit for every $1 spent in paid search for B2B campaigns.
- Recommend changes to website architecture, content and linking to improve UX as well as SEO positions for target keywords.
- Act as project manager for all campaign efforts, coordinating with internal and external teams to drive KPIs.
- Develop reports analyzing campaign performance, measured by web metrics such as sessions, click-through-rate and conversions.
- Lead a two-person digital team and manage external vendors.
- Own analytics program - from setting up tracking within campaigns to funneling data into data warehouse, to visualizing data in Tableau.
Web Marketing Specialist - Search
RWC
07.2019 - 03.2022
- Overhauled and enhanced the company's digital program by implementing heavier focus on digital advertising, prioritizing SEO and content strategy and implementing analytics tracking.
- Created and managed paid advertising campaigns across search, display and video.
- Implemented cookie compliance software on all websites.
- Successfully managed and migrated 8 websites to Drupal platform over 8-month period.
- Strengthened online brand communication with in-depth analyses of competitors, market and economic changes.
- Streamlined KPIs across websites in Google Analytics and Google Tag Manager.
- Created and presented custom reports in Google Data Studio.
Sr. Digital Marketing Analyst
Full Media
01.2015 - 07.2019
- Led team of 5-7 Junior Internet Marketing Analysts.
- Created customized digital marketing strategy for clients across 20 service and product-based industries, including retail, healthcare, legal, technology, finance and manufacturing.
- Increased sales for local B2B and B2C businesses through digital advertising.
- Maintained each client's website — working regularly in content management systems such as WordPress, Squarespace, Magento, Shopify, Drupal and custom PHP websites.
- Worked closely with developers to implement UX improvements.
- Measured and evaluated digital performance in Google Data Studio, CallRail and other channels to optimize strategy.
Internet Marketing Analyst
Full Media
01.2014 - 01.2015
- Managed SEO and SEM efforts for 8-10 clients each month.
- Prepared performance reports with innovative suggestions on optimizing campaigns.
- Met with clients each month to present reporting and collaborate on strategy.
Education
Bachelor of Science - Art Marketing, Spanish
University of North Georgia
Dahlonega, GA2014
Skills
- Budget management (1M)
- Digital marketing strategy
- Data analysis reporting
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Website management (Drupal, Wordpress, Magento, JIRA)
- Microsoft Office Suite
- Adobe Photoshop
- Vendor/Agency management
Certification
- Google Analytics Individual Qualification - 2024
- Google Ads Measurement - 2023
- Google Ads Search - 2023
- OneTrust Certified - 2024
Timeline
Digital Marketing Manager
RWC
03.2022 - Current
Web Marketing Specialist - Search
RWC
07.2019 - 03.2022
Sr. Digital Marketing Analyst
Full Media
01.2015 - 07.2019
Internet Marketing Analyst
Full Media
01.2014 - 01.2015
Bachelor of Science - Art Marketing, Spanish
University of North Georgia
- Google Analytics Individual Qualification - 2024
- Google Ads Measurement - 2023
- Google Ads Search - 2023
- OneTrust Certified - 2024
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