Crockett Surgical was an independent contractor of orthopedic companies. We specialized in reconstructive surgery, trauma surgery, sports medicine, and spine surgery. In order to facilitate this large product offering, we contracted with major orthopedic manufacturers and acquired exclusive distributorships within the state of Utah. These included but were not limited to: Surgical Dynamics, Smith And Nephew, Acumed, Skeletal Dynamics, Small Bone Innovations, InterporeCross, Genesys Spine, Paragon 28, Alphatec, OrthAlign, Ossur, Synovis, and Vertebron.
- Developed strategic initiatives to increase market share and revenue growth within the state of Utah. As a result of the successful marketing and selling strategies, as of 1998 we started receiving annual accolades from Surgical Dynamics and each of our current companies for over quota achievement. This level of achievement was maintained over the course of Crockett Surgical distributorships.
- Maintained up-to-date knowledge of relevant laws, regulations, best practices and industry developments.
- Developed and implemented a comprehensive business plans to launch each new acquired orthopedic company In the Utah territory.
- Created and managed the company's financial budgeting, inventory forecasting, and reporting systems.
- Managed day-to-day activities across multiple facilities and representatives within the organization.
- Hired and continually trained representatives to ensure surgical protocol and standards were met.
- Established policies and procedures for efficient workflow management.
- Organized events such as webinars, conferences, cadaver labs, and product inservices for hospital or office staff for promotional activities.
- Responded promptly to customer inquiries or complaints regarding products or services.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Built relationships with hospital facilities, physician offices, and physicians in industry associations to promote brand visibility, and product knowledge.
- Identified potential partnerships to expand the reach of the business.
- Negotiated and closed deals with suppliers, clients, and other key stakeholders to optimize operational efficiency.
- Managed crises and unexpected challenges, ensuring minimal impact on business continuity.
- Established and maintained strategic partnerships with key industry players to enhance business growth and development.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Drove revenue by cultivating successful client relations.
- Trained physicians in standard of care practices through local, regional or national didactic and cadaveric labs and lectures.