Loaʻa Pine
Honolulu,HI
Summary
Ambitious and versatile Hawaiian professional based in Honolulu with a strong background in the branding and marketing industry. Demonstrating 8 years of valuable experience across a range of marketing positions, successfully navigating both start-ups and established corporate companies. Expertise lies in crafting effective marketing strategies, driving brand awareness, and delivering impactful campaigns that resonate with target audiences. Keen eye for market trends and passion for innovation. Committed to achieving exceptional results and contributing to the success of any organization worked with.
Overview
8
8
years of professional experience
Work History
Brand Strategist /Sales & Marketing Coordinator
VaporSwift Media
11.2020 - Current
- Guided business owners in returning to their 'WHY'
- Directed owners through 8 hour Brand Workshops.
- Developed brand ʻNorth Startʻ using five core brand ingredients: Philosophy, Personality, Differentiation, Ideal Clients and Positioning
- Leveraged past experiences of project management, start-ups, asset protection and financial strategies
- Assisted business owners on executing on phased processes to execute on brand plans
- Increased business revenue by $27,000 by optimizing business goals, systems, and processes.
Corporate Marketing Coordinator
Matthews Real Estate Investment Services
04.2022 - 10.2022
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Assisted with posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Developed and initiated projects, managed costs, and monitored performance.
- Created customized marketing materials to increase product awareness.
- Analyzed content engagement across channels and used knowledge to inform efforts going forward.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Digital Marketing Coordinator
Allegrini Mozzarella Ltd
12.2017 - 11.2020
- Coordinated with local foodies to plan marketing initiatives and leveraged referral networks to promote business development.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Worked with vendors and developed digital assets in line with branding and best practices.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Created content strategies for digital media.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Used market analysis and metric tools to increase key audience by 300%
- Leverage Instagram following to pre-sale over 300 lbs of cheese
Education
Bachelor of Arts - Communications
University of Hawaii At Hilo
Hilo, HI05.2014
High School Diploma -
Kamehameha High School
Honolulu, HI05.2010
No Degree - Basic Course - 36hrs
PSI Seminars
Honolulu07-2019
Skills
- Effective Customer Service
- Brand Strategy
- Sales Lead
- Market research
- Consultative sales approach
- Business Start Up
- Social Media Management
- Project Management
- Salesforce, Hubspot
- Forklift Certified and Raymond Certified
Timeline
Corporate Marketing Coordinator
Matthews Real Estate Investment Services
04.2022 - 10.2022
Brand Strategist /Sales & Marketing Coordinator
VaporSwift Media
11.2020 - Current
Digital Marketing Coordinator
Allegrini Mozzarella Ltd
12.2017 - 11.2020
Bachelor of Arts - Communications
University of Hawaii At Hilo
High School Diploma -
Kamehameha High School
No Degree - Basic Course - 36hrs
PSI Seminars
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