Lochan Deshmukh

• Conducted on-page optimization for SEO using SEMrush and Ubersuggest.
• Performed keyword research and implemented website optimization strategies.
• Created marketing content and managed e-commerce site on Wix platform.
• Tracked campaign performance metrics, identifying areas for improvement and adjusting strategies accordingly.
• Developed online retail marketing strategies and plans.
• Conducted market research to identify target audiences and optimize marketing efforts.
• Contributed to the creation of compelling content for company website.

• Conduct in-depth market research to develop powerful brand strategies and successful brand launch
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies
• Establish brands as global thought leaders through robust positioning, B2B and B2C communications
• Enhance sales capabilities through comprehensive product training rooted in scientific knowledge
• Orchestrate nationwide promotional campaigns featuring brand partners to build brand awareness among HCPs ( Ms.Louise Brown, Worlds First IVF baby)
• Conceptualize and execute high-impact, integrated marketing campaigns blending traditional and digital tactics
• Leverage content marketing, SEM/SEO, and email marketing, Mobile Marketing to generate leads and build customer relationships
• Analyze campaign performance using metrics like traffic, rankings, CPL, MQLs, and ROMI to optimize strategies
• Optimized website content for improved search engine rankings and increased web traffic.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.

Played a pivotal role in establishing Nova IVF as India's second-largest and most reputable IVF service provider. Built the marketing function from the ground up and spearheaded strategic initiatives pivotal to the company's rapid growth from a startup to a national chain of 27 clinics across 19 cities serving over 35,000 patients.

Brand Strategy & Growth Marketing:

• Conducted over 50 market research studies paving the way for Nova IVF's strategic market entry and expansion roadmap across 19 cities.
• Established Nova IVF as India's foremost scientific IVF leader with 35% higher brand awareness through precise positioning and powerful B2B and B2C campaigns.

Integrated Marketing Campaigns:

• Facilitated revenue growth by orchestrating 25+ high-impact 360° campaigns annually, integrating digital, events, PR, and co-marketing initiatives.
• Executed 5 nationwide awareness drives, including the partnership with IVF pioneer Louise Brown, increasing website traffic by 51% YOY.

Digital & Content Marketing:

• Developed and implemented a full-funnel content engine generating 2,500+ leads per month through SEO, social media, 20+ webinars, 15 camps, and 100+ educational content pieces.
• Oversaw lead nurturing programs driving 32% YOY growth in treatment volumes and 29% reduction in cost per lead from $125 to $89.

Sales Enablement & Training:

• Built and mentored a 120-person sales team, delivering over 3,600 hours of comprehensive scientific/technical training using experiential teaching methods.
• Developed 50+ scientific messaging guides and HCP marketing programs fostering in-depth solution consultations with 5,000+ physicians.

Cross-Functional Leadership:

• Facilitated 25+ collaborative projects between medical and marketing teams to create 100+ scientifically grounded content assets for brand messaging and creative campaigns.
• Established robust online reputation management system tracking 25,000+ mentions, enhancing brand trust with 4.8/5 average rating.

Budget & Investment Optimization:

• Managed $5M+ annual marketing budgets, negotiated 15+ strategic partnerships, and leveraged ROI analysis for optimal budget allocation across channels.
• Strategic media investment and campaign optimization drove 32% YOY increase in treatment volumes generating $18M in additional revenues.

Managed the brand portfolio for highly purified gonadotropin hormones (Humog HP, Folliculin HP & Hucog HP) within the company's IVF division. Played an instrumental role in expanding the product line by launching India's first recombinant rFSH and liquid HCG formulations.

Brand Management & Strategy:

• Developed and executed annual brand plans to cement a powerful brand identity and positioning for the product portfolio.
• Conceptualized innovative campaigns in partnership with creative agencies to build brand awareness and equity.

Sales Enablement & Leadership:

• Provided comprehensive technical training to uplift the sales team's scientific knowledge and drive performance.
• Mentored and motivated 60+ business development managers across India to enhance skills and achieve targets.
• Conducted field studies to gather market insights, refine strategies, and ensure effective commercial execution.

Campaign Planning & Execution:

• Orchestrated over 20 nationwide marketing campaigns and 10+ educational initiatives annually for HCPs.
• Spearheaded content creation, working closely with key opinion leaders to produce high-impact promotion materials.
• Led end-to-end planning for 15+ major conferences/exhibitions, overseeing logistics, vendor management, and on-site execution.

Budget Management & ROI:

• Planned and executed annual budgets of $2M+ covering marketing programs, event sponsorships, and creative production.
• Leveraged ROI analysis to optimize budget allocation and ensure maximum returns on promotional investment.

Promoted a portfolio of fertility hormones (gonadotrophins) and chickenpox vaccines to gynecologists and pediatricians within the South Mumbai territory. Established strong relationships with key high-volume prescribers through effective product detailing and marketing communications.

Product Marketing & Physician Engagement:

• Achieved consistent over-achievement of 100%+ sales targets by employing insights-driven promotional strategies tailored to healthcare provider needs.
• Collaborated closely with physicians to provide in-depth clinical knowledge and product use training for fertility medications and vaccines.
• Analyzed market dynamics and customer feedback to identify whitespace opportunities and localized marketing tactics to drive growth.

Territory Leadership & Execution:

• Displayed expertise in territory management, strategic planning, and flawless implementation of marketing initiatives across the South Mumbai region.
• Leveraged creative problem-solving abilities to overcome challenges and capitalize on opportunities to expand market share.
• Mastered product promotion, consultative selling, and presentation skills to build brand awareness and product adoption.

Key Accomplishments:

• Ranked among the top-performing territory managers nationally by exceeding sales quotas and growing market share.
• Honored for consistently overachieving revenue targets through strategic promotional efforts.