LOCHAN Deshmukh
Summary
Objective: To secure a challenging role as a Senior Marketing Manager in a healthcare organization, utilizing my 14 years of experience in healthcare marketing, specialized in IVF clinics.
Professional Summary: As a highly motivated and results-driven individual, my expertise in launching successful B2B business models and developing growth campaigns has resulted in establishing leadership positions in the market. I am adept in market research, strategic planning, and product training to enhance sales team skills. With my skills in developing creative campaign strategies and marketing communications to drive engagement and awareness among healthcare professionals, I aim to contribute significantly to the organization's growth.
Pursuing a Master's degree in Digital Marketing from Sacred Heart University in the USA is allowing me to hone my skills and become a more impactful digital marketer.
Overview
14
14
years of professional experience
Work History
MARKETING MANAGER
ART Fertility Clinics
2021.02 - 2022.12
- Conducted market surveys to gather insights for strong brand strategy and launch.
- Positioned brand as the foremost global thought leader in competitive Indian market.
- Developed effective B2B marketing communications with clear messaging.
- Executed HCP marketing campaigns to drive awareness and revenue.
- Assisted with branding, advertising, trade shows, and company events.
- Monitored competitors and made recommendations to increase market share.
- Collaborated with business managers to support new and existing locations in marketing efforts.
- Provided scientific product knowledge training and mentorship to enhance sales team capabilities.
- Executed nationwide brand partner association promotional campaigns featuring world-renowned brand partner Ms. Louise Brown.
- Created marketing budget, tracked spending, and measured ROI.
SENIOR MARKETING MANAGER
Nova IVF Fertility
2011.10 - 2021.01
- Pioneered the launch of India's first-ever B2B business module in the IVF industry for healthcare provider marketing, resulting in the establishment of 27 clinics across 19 cities and a dominant leadership position in the market. ( India's 2nd Largest IVF group )
- Established a strong brand image as the most scientific and trusted IVF group among healthcare providers through comprehensive scientific product knowledge training for the sales team.
- Contributed to parenthood journey of 35,000 infertile/subfertile couples by conducting market surveys for product and concept launches.
- Developed growth campaigns and trained over 100 business development managers to support strategic planning.
- Conducted regular fieldwork to review and gather insights for effective decision-making.
- Adapted innovative marketing strategies during the pandemic lockdown, showcasing strong leadership skills and the ability to manage large teams and upgrade team member skills.
- Possess expertise in Marketing Management, HCP Marketing, Start-ups, Marketing Strategy, Product Training, Innovative Campaign Development, and B2B Marketing.
PRODUCT MANAGER
Bharat Serums And Vaccines Limited
2008.05 - 2011.09
- Managed brand management for highly purified range of gonadotrophins in IVF division (Humog HP, Folliculin HP & Hucog HP).
- Launched India's first recombinant rFSH and first liquid HCG.
- Developed and implemented annual brand plan for brand portfolio.
- Created innovative brand campaigns to establish strong product image.
- Collaborated with creative agencies to develop impactful marketing campaigns.
- Mentored and motivated business development team to improve their skills.
- Conducted fieldwork to gather market insights and ensure effective implementation of marketing strategies.
- Promoted to Product Manager position during tenure.
TERRITORY MANAGER
VHB LIFE SCIENCES LTD
2007.06 - 2008.05
- Worked for Infertility Division
- Promoted product portfolio to gynecologists and pediatricians
- Cultivated key relationships with high-volume prescribers
- Analyzed market trends
- Executed creative methods to increase sales in South Mumbai territory
- Marketed gonadotropin hormones (fertility hormones) and chickenpox vaccines
- Acquired skills in consistently exceeding market share goals
- Achieved 100% or more sales targets
- Utilized effective communication and brand marketing skills.
Education
Master of Science - DIGITAL MARKETING
Sacred Heart University
Fairfield, CA03.2024
Bachelor of Science - CHEMISTRY
University of Mumbai
MUMBAI06.2007
Skills
• Healthcare marketing,focus in IVF
• Market research and analysis
• Strategic planning and execution
• Brand development and management
• Advertising and promotions
• Digital marketing
• Event planning and management
• Budget management
• Product Training
My Core Values
- Integrity
- Reliability
- Accountability
- Adaptability
- Team Work
Accomplishments
- Promoted three times from Assistant Manager Marketing to Marketing Manager and then to Senior Marketing Manager.
- Demonstrated exceptional performance and leadership skills leading to recognition and growth within the company.
- Promoted internally from Product Executive to Product Manager.
- Recognized for outstanding work and contributions to the company leading to career advancement.
Nova IVF Fertility:
Bharat Serums & Vaccines Ltd:
Languages
English
Full Professional
Certification
Hootsuite Platform Certification
Issued Jan 2023
Credential ID 772219
Skills: Social Media Management, Social Media, Hootsuite, Content Publishing
Social Media Marketing Certification
Issued Jan 2023
Skills: Social media strategy, content marketing, social media advertising.
Building a Social Listening Program
Issued Feb 2023
References
Vinesh Gadhia
Senior Partner & Chief Executive Officer ( For IVF Clinic vertical ),
Black Cap Equity Management
E-mail: vg@blackcapequity.com
Jaie Prabhughate
Nova IVF Fertility
E-mail: jaaee_s@yahoo.com
Timeline
MARKETING MANAGER
ART Fertility Clinics
2021.02 - 2022.12
SENIOR MARKETING MANAGER
Nova IVF Fertility
2011.10 - 2021.01
PRODUCT MANAGER
Bharat Serums And Vaccines Limited
2008.05 - 2011.09
TERRITORY MANAGER
VHB LIFE SCIENCES LTD
2007.06 - 2008.05
Master of Science - DIGITAL MARKETING
Sacred Heart University
Bachelor of Science - CHEMISTRY
University of Mumbai
Hootsuite Platform Certification
Issued Jan 2023
Credential ID 772219
Skills: Social Media Management, Social Media, Hootsuite, Content Publishing
Social Media Marketing Certification
Issued Jan 2023
Skills: Social media strategy, content marketing, social media advertising.
Building a Social Listening Program
Issued Feb 2023
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