Lochan Deshmukh
Connecticut,USA
Summary
A results-driven marketing leader with over 15 years of progressive experience in the Pharmaceuticals, healthcare, and fertility sectors. Proven track record of developing and executing comprehensive marketing strategies that drive clinic growth, patient acquisition, and brand visibility. Expertise in launching and scaling fertility clinics across multiple locations. Developing multi-channel marketing campaigns integrating digital and traditional media. Creating and optimizing SEO-focused content to boost organic traffic and search rankings. Building and managing healthcare professional (HCP) referral networks. Implementing data-driven marketing strategies to improve ROI and reduce cost-per-acquisition. Managing substantial marketing budgets and cross-functional teams.
Overview
16
16
years of professional experience
Work History
Google Analyst
Zonestra Technologies LLC
07.2024 - Current
- Increased data accuracy through optimized Google Analytics implementations across multiple digital properties, ensuring reliable insights for decision-making
- Boosted campaign tracking efficiency using Google Tag Manager, implementing custom dimensions, metrics, and event tracking for comprehensive performance analysis
- Improved digital marketing ROI by 25% through in-depth analysis of Google Ads campaigns and data-driven optimization strategies
- Developed interactive dashboards that reduced reporting time by 60%, effectively communicating key insights to stakeholders and driving strategic decisions
- Implemented A/B testing strategies resulting in a 30% increase in user engagement and a 20% improvement in conversion rates across digital marketing efforts
Marketing Intern
Space Symphony
08.2023 - 12.2023
- Executed SEO strategies, increasing organic search rankings by 40% through keyword research and meta tag optimization
- Boosted website traffic by 30% by analyzing Google Analytics and SEMrush data to identify and implement key optimizations
- Grew organic search visibility by 50% by creating and publishing SEO-optimized blog posts and product pages
- Improved average page load time through on-page SEO practices like internal linking and image optimization
- Supported digital marketing campaigns, resulting in 35% higher conversion rates by aligning SEO and content strategies
Marketing Manager
ART Fertility Clinics
02.2021 - 12.2022
- Spearheaded the launch of 6 new ART Fertility Clinics, developing and executing comprehensive 360 marketing campaigns across digital and traditional channels
- Increased organic traffic and improved search engine rankings for fertility-related keywords through the production and optimization of SEO-focused content
- Boosted patient engagement and inquiries by creating and managing social media content, featuring educational posts, patient success stories, and video content
- Improved patient lead conversion rates through optimized lead generation campaigns and A/B testing, while managing a $300K marketing budget with a focus on ROAS optimization
- Executed HCP referral programs generating over 800 patient referrals per month by building strong relationships with healthcare providers and fostering long-term loyalty and 1000 walk-ins through digital marketing efforts
Senior Marketing Manager
Nova IVF Fertility
10.2011 - 01.2021
- Led the launch and scaling of 30 Nova IVF Fertility clinics across India, developing and implementing comprehensive marketing strategies that established market leadership
- Increased patient consultations by 40% through multi-channel marketing campaigns across digital (SEO, PPC, social media) and traditional platforms
- Improved search rankings by 35% through targeted SEO initiatives, driving significant growth in organic traffic to the clinic's website
- Developed and managed a $250K annual marketing budget, maximizing ROI through data-driven decisions and strategic resource allocation
- Created and managed a content-driven HCP referral network, generating over 3000+ patient referrals per month and 2000 walk-ins through digital marketing efforts
Product Manager
Bharat Serums and Vaccines Ltd
05.2008 - 09.2011
- Led marketing efforts for gonadotropin hormone products, targeting gynecologists and IVF specialists, efficiently executing HCP initiatives and campaigns within budget
- Developed and implemented content marketing programs for healthcare professionals (HCPs), including digital brochures, case studies, and scientific messaging, improving engagement and brand awareness
- Collaborated with R&D, medical, and legal teams to ensure all marketing materials were compliant and scientifically validated while organizing product launch events for smooth and impactful rollouts
- Produced training content for internal teams, leading to better understanding and promotion of fertility hormone products
- Managed logistics for regional, national, and international conferences and coordinated the nationwide distribution of promotional materials
Education
Master of Science - Digital Marketing
Sacred Heart University
03.2024
Bachelor of Science - Chemistry
University of Mumbai
04.2007
Skills
- Data Analysis
- Google Analytics
- SEO
- Meta & Google Ads
- Content Creation
- Paid Acquisition
- Retargeting
- ROAS Optimization
- Strategic Planning
- HCP Marketing
- Brand Development
- Budget Management
- Cross-Functional Collaboration
- Creative Testing
Personal Information
Title: Senior Manager – Marketing
Languages
English
Full Professional
Timeline
Google Analyst
Zonestra Technologies LLC
07.2024 - Current
Marketing Intern
Space Symphony
08.2023 - 12.2023
Marketing Manager
ART Fertility Clinics
02.2021 - 12.2022
Senior Marketing Manager
Nova IVF Fertility
10.2011 - 01.2021
Product Manager
Bharat Serums and Vaccines Ltd
05.2008 - 09.2011
Bachelor of Science - Chemistry
University of Mumbai
Master of Science - Digital Marketing
Sacred Heart University
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