Logan Bobb
Madison,WI
Summary
Recent graduate with a B.S. in Consumer Behavior and Marketplace Studies and a certificate in Digital Media Analytics. Brings a strong foundation in consumer insight, product development, marketing, and data analysis, with hands-on experience supporting marketing initiatives and audience engagement. Eager to contribute analytical and creative skills in a collaborative environment where I can grow.
Overview
2
2
years of professional experience
Work History
Bakery Production Worker
Bloom Bake Shop
Madison, WI
06.2025 - Current
- Managed inventory of ingredients and supplies to support production needs
- Collaborated with team members to meet production schedules and maintain workflow
- Prepared dough and batters for bakery products, ensuring quality and consistency
- Captured promotional photos of baked goods for marketing initiatives
Event Planning & Marketing Coordinator
Jazz at Five
Madison, USA
05.2024 - 09.2025
- Coordinated five weekly outdoor jazz concerts, collaborating with 20+ featured artists and their teams to ensure seamless execution
- Created and scheduled social media content, increasing engagement by 40% across 2024-2025 season
- Managed large email subscriber list, executing targeted newsletter campaigns and public communications to inform and engage attendees
- Designed promotional graphics, artist spotlights, and schedules using Canva and Adobe Illustrator
- Captured photo/video content for real-time updates and post-season campaigns, enhancing audience engagement and event visibility
Digital Marketing Intern
Mason Companies, Inc
Chippewa Falls, USA
12.2024 - 01.2025
- Developed social media strategy to enhance traffic and engagement
- Coordinated holiday campaign planning and executed promotional calendar
- Performed competitive research on seasonal promotions and digital trends to inform strategy
- Performed usability testing ahead of a new website launch
- Collaborated with team members to enhance digital marketing strategies
Marketing Intern
Chic Chef Catering
Oak Brook, USA
04.2024 - 09.2024
- Coordinated catering events for diverse clients, ensuring seamless execution and client satisfaction.
- Developed engaging, brand-aligned social media posts that boosted visibility and increased bookings.
- Produced high-quality media content for events, enhancing brand visibility and audience engagement.
- Expanded vendor partnerships, increasing the vendor network by 10%
- Supported logistics for catering events, coordinating schedules and resources.
Education
Bachelor of Science - Consumer Behavior and Marketplace Studies, Digital Media Analytics Certificate
University of Wisconsin, Madison
Madison, WI05-2025
Skills
- Event coordination
- Microsoft Office
- Social media strategy
- Digital marketing
- Content creation (Adobe Illustrator / Canva)
- Search engine optimization
- Google Analytics Certificate
Timeline
Bakery Production Worker
Bloom Bake Shop
06.2025 - Current
Digital Marketing Intern
Mason Companies, Inc
12.2024 - 01.2025
Event Planning & Marketing Coordinator
Jazz at Five
05.2024 - 09.2025
Marketing Intern
Chic Chef Catering
04.2024 - 09.2024
Bachelor of Science - Consumer Behavior and Marketplace Studies, Digital Media Analytics Certificate
University of Wisconsin, Madison