Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Logan Brewer

Dallas,TX

Summary

With over 11 years' experience in driving sustained digital growth for top-tier e-commerce brands, adept at leveraging omni-channel marketing strategies and analytics to boost digital presence and user engagement. Skilled in SEO, SEM, and social media campaigns leadership resulted in a $95 (355x ROI) revenue growth for a leading retailer last fiscal year.

Overview

11
11
years of professional experience

Work History

Account Director

GPO
09.2021 - Current

Lead development of Search Engine Optimization (SEO) strategies with a mix of SaaS-based content publishing solutions paired with services such as search engine optimization, business listing management, content development opportunities and client objectives for growth, profitability, and competitive market positioning for nearly 23 - i.e Bridgestone Corporate, Rent-A-Center, Dominos amongst other national/local brands. Maintained client relationships with the goal of driving cooperative efforts in campaign development and new business. Identified and pursued new business opportunities. Evaluated campaigns against market and competitor trends, adjusting to ensure optimal performance. Designed media presentations. Managed internal marketing efforts through paid media.

  • Generated revenue through millions local organic visits
  • Developed proposals to meet client objectives, while increasing Engagement and Brand Awareness
  • Managed workflow between internal teams to execute campaigns.
  • Managed 10+ Accounts daily, averaging 251K+ store pages, data listings, and product information listings
  • Delivered 150% growth in new business leads year over year through internal paid marketing efforts
  • Billed more than $2.2 million in from previous year

Senior Account Manager

Belo + Co (The Dallas Morning News)
06.2018 - 09.2021
  • Lead ownership of day-to-day client relationships for one of the fastest nationally growing Inc. 500 companies Arcis Golf, amongst other local and state wide brands i.e. The Dallas Morning News, while working to both champion the creative vision and increase agency profitability through incremental projects
  • Created digital strategies integrating multiple digital platforms to boost awareness and subscriptions by 5-10% for our parent company The Dallas Morning News
  • Created, implemented and reported performance of client campaigns to enhance brand awareness and drive towards desired KPIs
  • Mentored junior account management professionals to develop skills and increase company revenue

Account Manager

Belo + Co (The Dallas Morning News)
09.2016 - 06.2018
  • Lead account manager on 8+ projects responsible for communicating, tracking and helping excel campaign KPIs
  • Responsible for identifying strategic up-sell opportunities and growing average revenue per account
  • Utilized tools such as Google Analytics, DoubleClick Campaign Manager, Facebook Business Manager and Customer Relationship
  • Management systems to track and monitor campaign progress and activity

Account Manager

Social Strategy1
04.2016 - 08.2016
  • Developed social media campaigns to drive enrollment for SMUs first coding boot camps
  • Designed and implemented new web presence through custom landing pages and web development in WordPress

Senior Project Manager

Research Now
03.2015 - 04.2016
  • Designed, executed, and evaluated surveys and data for top PE/Consulting firms – McKinsey & Co, Bain & Co, and BCG - to help identify if certain business acquisitions aligned with the companies vision for growth in other sectors
  • Build effective, professional working relationships with our clients, providing them guidance and advice where appropriate as it relates to Research Now's products and services

Project Manager

Research Now
07.2014 - 05.2015
  • Maintain full project ownership in delivering (but not limited to) low to mid-complexity custom market research projects with a project duration typically between 24 hours to one month
  • Ensure project task activities are completed through personal production, internal support teams (such as survey programming, client development, etc.), and vendors (such as translators, etc.)
  • Manage multiple concurrent quantitative projects in a fast-paced environment with minimal error

Project Coordinator

Research Now
08.2013 - 07.2014
  • Manage multiple concurrent project tasks in a fast paced environment with minimal error
  • Monitor/ensure the quality and profitability of market research studies
  • Create, analyze, and deliver market research data extracts and statistical reports
  • Solve complex mathematical and logic intensive project challenges

Education

BBA - Marketing

Stephen F Austin State University
Nacogdoches, TX
06.2012

Skills

  • Team Leadership / Collaboration New Business Development Client Relationship Management Campaign Management Data Analysis Quantitative/Qualitative Research Social Media Marketing Search Engine Optimization Paid Search Marketing (SEM) Account Development & Growth Consumer Behavior Omnichannel Advertising Account Management Marketing Strategy Development Operations Management Brand Marketing

Timeline

Account Director

GPO
09.2021 - Current

Senior Account Manager

Belo + Co (The Dallas Morning News)
06.2018 - 09.2021

Account Manager

Belo + Co (The Dallas Morning News)
09.2016 - 06.2018

Account Manager

Social Strategy1
04.2016 - 08.2016

Senior Project Manager

Research Now
03.2015 - 04.2016

Project Manager

Research Now
07.2014 - 05.2015

Project Coordinator

Research Now
08.2013 - 07.2014

BBA - Marketing

Stephen F Austin State University
Logan Brewer