Logan Cornwell
Irving,Tx
Summary
Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.
Overview
5
5
years of professional experience
Work History
Market Development Manager
Sazerac Company
09.2024 - Current
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Sales Lead
Republic National Distributing Company
06.2022 - 09.2024
- Achieved 15% year-over-year growth by strategically identifying and targeting key high-potential accounts within my assigned territory
- Expanded market share by 10% through consistent relationship-building with distributors, retailers, and key customers, ensuring increased product visibility and placement
- Exceeded sales targets by 20% through effective promotion and upselling strategies, driving revenue growth across multiple product categories in the assigned region
- Managed a territory of 60+ accounts, ensuring regular visits, product training, and exceptional customer service, leading to a 95% client retention rate
- Monitored competitor activity and market trends, providing actionable insights that contributed to developing successful sales strategies and product launches in the region
General Manager
TB Enterprises: Quickfire Restaurants
10.2021 - 06.2022
- Led daily operations of a high-volume bar and restaurant, overseeing a team of 20+ staff members, ensuring exceptional service standards, and optimizing guest satisfaction
- Developed and executed marketing campaigns to boost brand visibility, driving a 20% increase in foot traffic and revenue during off-peak hours through targeted promotions and social media engagement
- Trained, mentored, and managed a diverse team, fostering a positive work environment, reducing staff turnover by 25% in a college town and improving employee performance through consistent feedback and development programs
- Monitored financial performance by analyzing P&L statements, tracking key metrics, and adjusting strategies to ensure budget adherence, resulting in an 8% increase in overall profitability
- Ensured compliance with health, safety, and liquor regulations, maintaining a clean and safe environment, leading to successful inspections and enhanced reputation
Project Manager
TB Enterprises
12.2020 - 10.2021
- Led and executed complex projects from initiation to completion, ensuring on-time delivery, adherence to budget, and alignment with business objectives, resulting in a 100% project success rate
- Coordinated cross-functional teams of diverse professionals, fostering collaboration and ensuring efficient communication between stakeholders, which increased project efficiency
- Managed project budgets up to $1.7M, proactively identifying cost-saving opportunities and negotiating vendor contracts, which led to a 10% reduction in project costs
- Facilitated meetings and presentations, clearly communicating project goals, risks, and progress, contributing to stronger decision-making and more informed project adjustments
Sales Representative
Ulterra Drilling Technologies L. P
12.2019 - 07.2020
- Achieved multiple $1M+ months in sales revenue by building strong relationships with key clients such as Exxon, Diamondback Energy, H&P, etc
- Provided technical expertise and product recommendations to clients, demonstrating how advanced drill bit technology improved drilling efficiency and reduced downtime, increasing repeat business
- Collaborated with engineering and product teams to provide customized drill bit solutions for record-breaking runs, successfully completing multiple large-scale contracts
- Delivered product presentations and demonstrations to Company men, increasing product awareness and driving sales by 18-25%
Education
Bachelor of Business Administration - Management, Marketing
Texas Tech University
Lubbock, TX12.2019
Skills
- Sales Strategy Development
- Customer Relationship Management
- B2B/B2C Sales Expertise
- Time management
- Presentation & Communication Skills
- Territory Management
- Market Research & Analysis
Professional Development
English, Excel, Microsoft Office, PowerPoint, Forklift, Salesforce, Power Bi, Google Analytics
Languages
English
Native or Bilingual
Timeline
Market Development Manager
Sazerac Company
09.2024 - Current
Sales Lead
Republic National Distributing Company
06.2022 - 09.2024
General Manager
TB Enterprises: Quickfire Restaurants
10.2021 - 06.2022
Project Manager
TB Enterprises
12.2020 - 10.2021
Sales Representative
Ulterra Drilling Technologies L. P
12.2019 - 07.2020
Bachelor of Business Administration - Management, Marketing
Texas Tech University
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