Hi, I’m
Logan Dewberry
Marketing Services Specialist
Birmingham,AL
Websites
LinkedIn: https://www.linkedin.com/in/logandewberry
Wordpress: https://logandewberry.wordpress.com
Summary
Strategic Marketing Services Specialist offering over five years of expertise in social media management, client
relationship building and project management. Managed client portfolio of 143 accounts, fostering strong relationships and ensuring successful project delivery. Led cross-functional teams to develop and execute marketing initiatives. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Proficient with working effectively unsupervised and quickly mastering new skills.
Overview
5
years of professional experience
Work History
ProAssuranceBirmingham, AL
Marketing Services Specialist
03.2023 - Current
Job overview
- Partnered with senior managers to develop and implement strategic sales and marketing plans.
- Proposed strategies, established budgets and determined tactics for marketing promotions related to trade shows, conferences and various similar events.
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Developed marketing materials, collateral and sales support tools.
- Represented company at local and trade association meetings to promote products.
- Collaborated with other departments to coordinate strategic marketing activities.
- Supervised creation of marketing materials and collateral.
- Delivered marketing strategy updates to upper-level management.
- Recommended product changes to enhance customer interest and maximize sales.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Planned promotional activities such as trade shows or conferences to generate leads and expand customer base.
- Updated existing webpages with new content or changes in design elements.
- Managed the production of web-based content, including text, images, videos, and audio files.
Vineyard VinesBirmingham, AL
Social Media Manager
01.2022 - 01.2023
Job overview
- Worked with creative teams to deliver productive marketing campaigns.
- Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
- Engaged customers in friendly, professional dialogue to determine needs.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Developed trusting relationships with customers by making personal connections.
- Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
- Grew social media following by 1,200 by promoting company content and business goals.
- Networked and researched to stay current with best practices, trends, topics, strategies, industry standards and regulations related to social media.
- Published social media ads on variety of social outlets, liked content from partner brands, partnered with influencers and addressed social complaints, questions and leads.
- Wrote social media content to increase engagement with customers.
Phi Gamma Delta FraternityBirmingham, AL
Public Relations Manager
08.2019 - 12.2022
Job overview
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Controlled and managed document processes by reviewing files, records and critical information to confirm accuracy and comply with company policies and procedures
- Assisted coordination of meeting logistics, organizing materials and taking notes to track discussions and new implementation plans
- Collaborated with team members to help expand marketing channels
- Performed market analysis and researched latest trends
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Developed and implemented strategic social media marketing plans.
- Oversaw strategic event planning, executive presentation materials and visual presentations.
- Managed crisis communications and emergency response strategies and implementation.
- Planned, managed and prepared public relations department budget.
- Collaborated cross-functionally to develop story angles, thought leadership and programs to achieve maximum media exposure.
UAB Recreation CenterBirmingham, AL
Social Media Marketing Intern
08.2020 - 12.2020
Job overview
- Focused on growing social media presence through engaging content and using data and customer insights to guide process.
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer relationships.
- Suggested improvements to enhance customer experience on social platforms and internal processes.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
- Examined analytics to gauge success of campaigns.
- Engaged with and responded to online audience through relevant comments.
Education
University of Alabama, Birmingham, AL
Bachelor of Science from Marketing, Marketing Management
12.2022
Skills
- Marketing
- Marketing Strategies
- Public Relations
- Team management
- Networking
- Online marketing strategies
- Market Research
- Marketing strategy
- Adobe InDesign
- Adobe Photoshop
- Project coordination
- Strategic planning
- Digital marketing
- Social media marketing
- Planning & organizing
- Critical thinking
- Strategy development
- analytics
- Team Management
- Brand Awareness
- Graphic Design
- Budget Development
Accomplishments
- Digital Marketing Certified from HubSpot Academy
- Content Marketing Certified from HubSpot Academy
- Social Marketing Certified from Hootsuite Academy
Timeline
Marketing Services Specialist
ProAssurance
03.2023 - Current
Social Media Manager
Vineyard Vines
01.2022 - 01.2023
Social Media Marketing Intern
UAB Recreation Center
08.2020 - 12.2020
Public Relations Manager
Phi Gamma Delta Fraternity
08.2019 - 12.2022
University of Alabama
Bachelor of Science from Marketing, Marketing Management
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