LOGAN LA BARBERA
Brooklyn,NY
Overview
8
8
years of professional experience
Work History
Senior Account Executive
Design Pickle
New York, NY
09.2023 - Current
- Leading comprehensive end to end sales processes from lead generation through contract negotiation, facilitating smooth transitions to Customer Success while cultivating relationships with Chief Marketing Officers, Vice Presidents of Marketing, and Creative Directors
- Recognized as a top three representative on the sales team, achieving a close rate 21% higher than the next Senior Account Executive
- Consistently exceeding sales targets by 101%, 106%, and 123%, while maintaining the highest close rate for Enterprise deals
- Effectively managing both outbound and inbound pipelines for Mid-Market and Enterprise clients, achieving a close rate exceeding 60%
Senior Account Executive
Blue Onion
New York, NY
03.2022 - 03.2023
- Established and implemented a full SaaS sales cycle for enterprise e-commerce clientele
- Closed won the companies largest enterprise deals to date including Dr.Squatch, Supergoop, Sugarbear, R13, Greenspark Financial + other high profile brands
- Developed and managed the entire sales process from lead generation to contract negotiation to post close CS management, while also building strong relationships with CEOs, CFOs, VPs of Finance and Controllers
- Consistently exceeded revenue targets and helped drive the company's growth in the ultra competitive e-commerce accounting software market
- Collaborated cross-functionally with Marketing and CS to deliver customized solutions and ensure client satisfaction
Senior Account Executive
Better Mortgage
New York, New York
06.2020 - 03.2022
- Generated $50 million in loans directly, averaging $4 million per month
- Consistently ranked in the top 10% of a 750+ member team in loans locked and funded each month
- Successfully managed a pipeline of 100+ active accounts on a monthly basis, utilizing multiple channels of communication, including phone, text, email, and automated platforms
- Conducted comprehensive financial analyses of applicants to evaluate creditworthiness and determine eligibility for approval
- Conducted new hire trainings and provided mentorship and training to team members at all levels, from Account Manager to Account Executive + management backfill
Inside Sales + Team Lead
Ebb Therapeutics
New York, NY
03.2019 - 03.2020
- Successfully launched of Ebb's DTC business platform, driving growth for both the inside sales and customer experience teams
- Developed and implemented an innovative inside sales playbook to capture, nurture, and convert new inbound leads, resulting in significant revenue increases
- Created an effective email nurturing stream for pre and post-purchase customers, in addition to an abandoned cart campaign that successfully re-engaged customers and drove dead sales
- Collaborated with marketing department to develop high-performing campaigns that generated leads across all funnel stages, from high to low
Inside Sales + Team Lead
Casper
New York, NY
06.2016 - 03.2019
- Founding member of the sales team, drove over $12M in revenue during the first three years of the teams creation
- Achieved company record in June 2018, generating $425K in revenue with a 67% customer conversion rate and an impressive 65% attachment rate
- Managed a team of 10+ members, providing daily support for troubleshooting, escalations, and performance metrics
- Conducted monthly training sessions to enhance team member sales skills and increase conversion rates
- Performed candidate interviews, and mentored new hires as their manager for their first 120 days
Education
Bachelor of Arts - Music & History
CUNY Queens College
New York, NY12.2012
Skills
- Industry knowledge in Graphic Design, Illustration, Motion Graphics Video Editing
- Enterprise Contract Negotiation Sales Strategy
- Pipeline Management, Problem Solving, Customer Engagement
- Lead Generation, Closing Techniques, Time Management, Team Collaboration, Data Analysis, CRM Proficiency, Client Onboarding,
- Proficient in various software tools including Salesforce, Hubspot, Notion, Looker, Google Analytics, Charm, Path, Sift, Solidus, Tinman, Front, Microsoft Suite, Jira
- Strong project management, time management and organizational skills Problem solver
- Effective communication and presentation skills for delivering information to C-suite decision makers
Timeline
Senior Account Executive
Design Pickle
09.2023 - Current
Senior Account Executive
Blue Onion
03.2022 - 03.2023
Senior Account Executive
Better Mortgage
06.2020 - 03.2022
Inside Sales + Team Lead
Ebb Therapeutics
03.2019 - 03.2020
Inside Sales + Team Lead
Casper
06.2016 - 03.2019
Bachelor of Arts - Music & History
CUNY Queens College
Similar Profiles
Dennis MallariDennis Mallari
Graphic Design Specialist at Design PickleGraphic Design Specialist at Design Pickle
Kandice TylerKandice Tyler
Event Coordinator at Design PickleEvent Coordinator at Design Pickle
Rabin PanditRabin Pandit
Cook at Miss Pickle 1971 Point CookCook at Miss Pickle 1971 Point Cook
Anthonio CompasAnthonio Compas
Sales Associate at Rite AidSales Associate at Rite Aid
Kimberly T. HuttonKimberly T. Hutton
Sr. Manager, D2C Merchandising Lead - LUXE Division at L'OréalSr. Manager, D2C Merchandising Lead - LUXE Division at L'Oréal