Logan McIntosh

• Managed the complete corporate awards program independently, including drafting submissions, obtaining approvals, and securing wins - resulting in a 38% increase in T-Mobile's victories from 2023-2024.
• Collaborated with colleagues across departments to ensure consistency in messaging across all channels of communication.
• Produced press releases, fact sheets, brochures, newsletters, and other materials for internal and external communications.
• Participated in brainstorming sessions to generate ideas for promotional campaigns.
• Managed website content updates including text copywriting and graphic design elements.
• Created PowerPoint presentations for internal or external audiences at events or conferences.
• Delivered high-quality communications materials and tactics to create emotional connections with target audiences.
• Maintained professionality and efficiency while working closely with leadership.
• Responded to requests for information from media or designated spokesperson or information source.

• Revamped the social media calendar, visuals, and platform engagement to incorporate the CEO's perspective.
• Led the creation of initiatives to internally acknowledge employee achievements and significant events.
• Assembled a media kit showcasing vital analytics of competitors and social media demographics for strategic planning.
• Crafted newsletter, PowerPoint, and email templates tailored for executive communication.
• Proofread all outgoing materials before publication or distribution.
• Managed social media accounts to engage with target audiences and promote brand visibility.
• Created content for various media including press releases, website copy, newsletters, brochures, and email campaigns.

• Created and executed monthly social media calendars, graphics, and internal communications plans.
• Aided in generating weekly, monthly, and quarterly reports for clients
• Contributed to proposal development for potential local business opportunities

• Collaborated with marketing team to strategize, research, and implement comprehensive internal reference documents
• Managed direct advertiser campaigns, increasing workload by 50% and independently supported marketing department.
• Onboarded and managed newly hired Associate Account Managers
• Managed the entire process of 15-20 campaigns, from concept development to ad coordination and quarterly recap reports.
• Managed billing packages and daily spend reports for SalesForce, totaling over $300k
• Negotiated and secured additional budget from advertisers/agencies through pitch presentations and performance reports.

Associate Account Manager

• Liaised with advertisers to discuss mobile ad placements and user targeting requirements, leading to efficient campaign implementation.
• Collaborated with cross-functional teams to enhance video/creative editing, design projects, and KPI analytics

• Covered global and U.S. Hematology, Oncology, and Executive Visibility space in a comprehensive manner
• Monitored trade and online media for breaking coverage, medical meetings, and conferences
• Collaborated with vendors on video editing and design projects.
• Developed and managed social media calendars, infographics, and engagement analytics. Gathered engagement analytics on a regular basis to monitor performance. Filed monthly billing packages

• Contributed to team press efforts by supporting with statistics, quotes, media guides, social media management, post-game interviews and article writing for the official site.
• Provided support for various on-air events and maintained communication with headquarters during freelance work for Big Ten Network and ESPN

• Created diverse written content such as press releases, media advisories, video scripts, news articles, and blog entries to support company initiatives and deliver leadership messages.
• Streamlined content submissions resulting in Novo Nordisk moving up 11 spots in the rankings of “Top 100 Companies to Work For” after document submission
• Managed regular updates on department intranet landing page, including the publication of department-specific news articles and media content.
• Compiled relevant data to ensure director of Brand & Corporate Reputation has access to updated media reports