Logan N. Short
Royersford,PA
Summary
Professional Skills: Strategic Planning | Digital Content Creation | People Leadership | Relationship Building| SEO and Branding Strategy | E-Commerce Management | Data Analytics and Visualization | Data-Driven Decision Making | Creative Problem Solving | Industry Specific Skills | Customer Relationship Management
Technical Skills: Adobe Suite | Excel (Certification)| Tableau (Certification)| FinalCutPro | Word | Canva | CapCut | Klaviyo
Overview
2
2
years of professional experience
Work History
Owner/Founder
Wadadli Designs
12.2024 - Current
- Sold 100+ posters running an online storefront that contains nearly 100 listings for digital and physical prints designed by me, and produced by a third-party production company (Printify)
- Gaining marketing experience in terms of SEO, branding, budgeting/financial management, sales, and conversion optimization, and data analytics, pushing my storefront to 6,000 views and over $2,000 in revenue (despite paying third-party production)
- Learning the processes of improving search rankings and driving organic traffic using keyword research and optimization of titles, tags, and descriptions
- Growing my graphic and digital art portfolio for creative digital marketing
Sales and Studio Associate
Alo Yoga
09.2023 - Current
- Coordinate operational tasks, support team training, and provide personalized customer service, strengthening my ability to communicate, lead, and adapt in fast-paced environments
- Contribute to bringing over 10 million dollars in annual sales by building customer relationships and loyalty, while providing personable customer service
- Responsible for maintaining store cleanliness, organization, standardizing clothing, and providing customer service
- Supported daily studio operations by prepping workout spaces, cleaning mats and equipment, checking in students, and assisting instructors to ensure a seamless and welcoming class experience.
Senior Honors Thesis
Department of Psychology Honors Thesis, Georgetown University
08.2024 - 05.2025
- Thesis Title: "The Role of Trust and Framing in Similarity-Attraction: An Experimental Study on Intergroup Perception"
- Designed and conducted an original psychology experiment (N=402) exploring how different rhetorical framings (“celebration of differences” vs “commonalities”) and trust levels influence perceived similarity and social distance between racial groups.
- Developed and implemented a 2x1 factorial design using validated scales (Perceived Similarity Index, Social Distance Scale, Outgroup Trust Scale); performed advanced statistical analysis, including ANOVA and OLS regression.
- Found a significant interaction effect: celebration of differences increased perceived similarity more than commonalities when trust was low, suggesting trust moderates how intergroup rhetoric affects perception.
- Contributed to literature on similarity-attraction theory and racial perception with implications for DEI communication and intergroup trust-building.
Student
Global Tech Career Accelerator
05.2024 - 08.2024
- Completed a hands-on comprehensive curriculum that focused on data visualization, statistical analysis, and data cleaning using tools such as Excel and Tableau; Gained certification in Excel and Tableau proficiency
- Analyzed real-world datasets to build dashboards, uncover insights, and develop reports that inform business strategy
- Gained experience in data visualization/storytelling, translating complex data statistics into actionable business insights, and practiced teamwork and collaboration by collaborating with peers on data projects and presenting findings to senior mentors and professionals
Marketing/Advertising Manager
The Little House Shop
06.2023 - 08.2023
- Managed social media platforms for a home e-commerce store, doubling social media traffic and engagement over the course of 3 months
- Posted and designed media content; Responsible for photographing and editing all social media content; pushing and scheduling 3+ posts per week
Marketing and Advertising Intern
Lisi Lerch
05.2023 - 08.2023
- Created and designed digital content for social media platforms for a jewelry company, producing over 100 stories over the course of 3 months
- Curated and designed weekly emails for the customer base
- Packaged products for ambassador partnerships, managed social media platforms, and engaged in digital customer service
- Gained an understanding of using social media for business growth and creating compelling content to drive traffic and sales
- Reached out to dozens of potential boutiques, clients, and influencers to market products
Education
Master’s Degree - Design Management and Communications
Georgetown University
Washington, DC05.2027
Bachelor of Arts - Psychology
Georgetown University
Washington, DC05.2025
Professional Summary
Passionate storyteller and digital creator who thrives at the intersection of creativity and strategy with 2+ years of experience. Highly skilled in digital design, communications, and marketing, with experience spanning social media campaigns, e-commerce, and customer engagement. Adept at building meaningful connections through content while applying analytical insights to strengthen impact. History of effective team collaboration and leadership to build long-lasting customer relationships.
Timeline
Owner/Founder
Wadadli Designs
12.2024 - Current
Senior Honors Thesis
Department of Psychology Honors Thesis, Georgetown University
08.2024 - 05.2025
Student
Global Tech Career Accelerator
05.2024 - 08.2024
Sales and Studio Associate
Alo Yoga
09.2023 - Current
Marketing/Advertising Manager
The Little House Shop
06.2023 - 08.2023
Marketing and Advertising Intern
Lisi Lerch
05.2023 - 08.2023
Master’s Degree - Design Management and Communications
Georgetown University
Bachelor of Arts - Psychology
Georgetown University
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