Logan Welcher
Great Bend,KS
Summary
Results-driven Marketing and Communications professional with a strong foundation in digital marketing, content creation, and brand management. Experienced in driving engagement through email and text marketing, social media content, and paid advertising. Proven ability to produce compelling content, manage client relationships, and analyze metrics to optimize marketing strategies. Adept at multitasking, collaborating across teams, and managing multiple projects to meet deadlines. Excels in a fast-paced, dynamic environment while maintaining attention to detail and quality. Passionate about helping brands grow and thrive through creative and data-driven marketing solutions.
Overview
6
6
years of professional experience
Work History
Marketing and Communications Assistant
Marketing Maven Consulting
07.2024 - Current
- Oversee and optimize email and SMS marketing campaigns, working directly with clients to customize content for increased engagement
- Write and edit press releases, blog articles, and other content to ensure alignment with brand messaging, while distributing materials to media contacts to drive visibility and maximize outreach
- Plan, write, and schedule content across multiple platforms (Facebook, Instagram, X, LinkedIn, Google Business Listing), collaborating with graphic designers to ensure cohesive content creation and efficient task delegation
- Prepare and distribute performance reports on ad campaigns, website analytics, email/text campaigns, and social media, analyzing the effectiveness of marketing strategies and recommending improvements
- Coordinate and manage traditional advertising purchases (e.g., Newspaper, Radio, Print), ensuring adherence to budgets and maintaining accurate records
- Manage and maximize paid social media ads for client accounts, including Meta (Facebook/Instagram), to enhance engagement and drive results
- Produce, edit, and schedule vertical video content for TikTok, Instagram Reels, YouTube Shorts and Stories
- Provide photo editing and light graphic design support as needed, adapting to team priorities and deadlines, while assisting with website updates and edits on Wix, collaborating with clients to ensure alignment with brand goals
Assistant Retail Manager
T-Mobile
Manhattan, USA
07.2023 - 05.2024
- Led retail sales team by setting goals, training and mentoring staff, identifying opportunities, and tracking progress to meet sales targets
- Assisted store manager in overseeing daily operations, ensuring adherence to store values, policies, and procedures, and managing the store in the manager’s absence two days per week.
- Assessed safe and register balances, calculated change orders and deposits, and maintained accurate, organized documentation.
Mobile Sales Expert
T-Mobile
Manhattan, USA
01.2022 - 07.2023
- Provided exceptional customer service during challenging interactions by demonstrating empathy, focusing on solutions, and identifying customer needs through personalized questions to recommend the ideal products
- Exceeded monthly sales goals, achieving $10,000 in revenue, 60% protection plan attainment, 75% accessory attachment, and 90% Go5GPlus enrollment
Digital Marketing Intern
SEG Media Collective
Manhattan, USA
05.2022 - 01.2023
- Managed client accounts, maintaining clear communication and aligning social media strategies with brand goals across platforms like Facebook, Instagram, and TikTok.
- Coordinated and executed photography and video shoots, editing content for seamless integration into social media campaigns to boost engagement.
- Conducted market research and competitive analysis to inform product positioning and effectively communicate its value proposition to target audiences.
Community Assistant
Kansas State University
Manhattan, USA
08.2021 - 05.2022
- Provided exceptional customer service at the front desk, welcoming parents, guests, and students, and promptly addressing all inquiries.
- Managed daily operations using the ResDesk system, including key and package audits, guest logs, item check-outs, lost and found, and work order processing.
- Handled emergency situations efficiently, maintaining order and ensuring residents adhered to hall guidelines and procedures.
Dance Instructor
Euphoria Dance Centre
Great Bend, USA
01.2019 - 08.2021
- Supported students in developing their skills, aligning instruction with the goals and objectives of various dance programs.
- Assessed dancers' strengths and choreographed routines for solos and group performances, managing up to 50 children across all skill levels and age groups
- Organized recitals and rehearsals, overseeing logistics and ensuring smooth operations as the main stage manager.
Education
Bachelor of Science - Business Administration: Marketing
Kansas State University
08.2024
Associate of Arts -
Barton Community College
05.2021
Skills
- Multimedia content
- Paid advertising
- Campaign management
- Social media management
- Market research
- Content development
Timeline
Marketing and Communications Assistant
Marketing Maven Consulting
07.2024 - Current
Assistant Retail Manager
T-Mobile
07.2023 - 05.2024
Digital Marketing Intern
SEG Media Collective
05.2022 - 01.2023
Mobile Sales Expert
T-Mobile
01.2022 - 07.2023
Community Assistant
Kansas State University
08.2021 - 05.2022
Dance Instructor
Euphoria Dance Centre
01.2019 - 08.2021
Bachelor of Science - Business Administration: Marketing
Kansas State University
Associate of Arts -
Barton Community College
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