Lohith Sai Chandra Masavarapu

Seventh Generation - Enhancing User Experience and Brand Loyalty for Seventh Generation

• Addressed the challenge of users opting for third-party websites by introducing innovative features and incentives.
• Developed personalized bundle options, subscription plans, and free shipping, resulting in a seamless shopping experience and increased brand loyalty.
• Collaborated closely with the design team to optimize user interfaces and streamline checkout processes.
• Conducted user testing and incorporated valuable feedback to continuously refine and enhance the user experience.
• Implemented mobile optimization strategies, ensuring a seamless shopping experience for users on the go.
• Monitored key metrics to assess the success of implemented enhancements and drive continuous improvement.

Enhancing Student Engagement and Event Participation: Uncovering Barriers and Driving Impact

• Conducted a comprehensive research study, employing various techniques such as interviews, surveys, and user journey mapping to identify factors influencing student engagement and participation.
• Presented findings and recommendations to the university administration, advocating for improved communication and engagement strategies.
• Successfully proposed the development of a centralized platform to promote local and university events, addressing barriers to student involvement.
• Demonstrated strong research and analytical skills, providing data-driven insights to drive impactful changes.

20 Mules Team Borax- Borax Community - Enhancing User Engagement and Market Impression

• Successfully implemented e-commerce functionality and conducted thorough research, resulting in a comprehensive understanding of user needs and pain points.
• Developed the innovative Borax Community platform, effectively promoting localized events and fostering a strong sense of community among users.
• Implemented a certificate of participation and rewards system, significantly increasing user engagement and enhancing brand loyalty.
• Created a visually appealing working prototype using Figma, incorporating innovative design ideas from the team.
• Employed the Double Diamond design method, ensuring effective planning and execution of the project.

Jazz Bridge Website Redesign and Content Optimization

• Led the successful redesign of the Jazz Bridge NGO website, significantly improving the user experience and increasing support for local musicians.
• Optimized website content using SEO strategies, resulting in improved search engine visibility and increased traffic.
• Designed and implemented a visually appealing and intuitive user interface that effectively communicated the organization's mission.
• I collaborated closely with the Jazz Bridge team to align the redesign with their branding and organizational goals.
• Employed user-centered design principles, resulting in a highly user-friendly website.