Summary
Overview
Work History
Education
Skills
Websites
Certification
Tools
Timeline
Generic

Lokeshwari Amaram

New Haven,Connecticut

Summary

Experienced Digital Marketer with extensive experience in building, maintaining, and running successful digital marketing campaigns along with vast experience in creating content and managing the online presence of companies and brands.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Senior Digital Marketer

Cybage
09.2021 - 09.2022
  • Launched and optimized paid media marketing campaigns across LinkedIn, Facebook, Twitter, Pinterest, and AdWords
  • Conducted detailed research to identify market trends, execution, including strategic planning, traffic monitoring & reporting
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Embedded social media strategies aligned with clients' communication objectives and business goals
  • Curated and created engaging content for diverse social media channels, including Facebook, Twitter, Linked In, Instagram, and YouTube
  • Provided recommendations and executed strategies for Campaign structuring, Targeting, Creatives and other facets of paid search in accordance with client goals for paid media channels
  • Monitored and administered web analytics dashboards, reports, and key reporting tools, and pointed out key areas of importance in the accordance client goal
  • Performed daily account management on Google Ads or other paid media platforms like Meta, for a variety of clients
  • Involved in project proposal building along with complete review & analysis reports, while ensuring to include all the Business pain point.

Digital Marketer

Google Operations Center
08.2020 - 09.2021
  • Successfully managed ad campaigns across Meta and Google Ads, effectively increasing targeted traffic and driving improved conversions.
  • Oversaw Google Ads conversion tracking for accurate performance measurement.
  • Integrated platforms like Google Analytics and Google Shopping for seamless operations.
  • Conducted audits to ensure high-quality campaigns aligned with industry standards.
  • Analyzed metrics to identify improvements, recommending client-focused strategies.
  • Generated performance reports, using data insights to enhance engagement and success.
  • Managed budget allocations for various digital marketing initiatives.
  • Monitored KPIs and analytics data to track performance of campaigns and make adjustments as needed.

Senior Digital Marketing Specialist

Cognizant
10.2018 - 08.2019
  • Developed, executed, and supervised Google Ads campaigns across search, display, and video platforms, ensuring a unified and influential advertising presence.
  • Evaluated and analyzed campaign performance across various ad platforms such as Facebook and Google Ads, identifying optimization opportunities for improved outcomes.
  • Delivered regular performance reports and insightful analysis for all paid media campaigns, facilitating informed decision-making processes.
  • Conducted comprehensive keyword research, pinpointing high-value target keywords to optimize campaign performance.
  • Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization.
  • Designed visually appealing graphics for use in digital marketing materials, enhancing brand consistency across channels.
  • Maximized organic reach on social media through strategic posting schedules, frequent engagement with followers, and share-worthy content creation.

Digital Marketing Specialist

Genpact
06.2017 - 10.2018
  • Extensive experience and proficiency in keyword research, ad creation, and campaign management
  • Strong analytical skills to interpret data and make informed decisions
  • Experienced in using Google Analytics and other Google Ads tools effectively.
  • Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
  • Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
  • Generated reports on website performance, ad campaigns, and other key metrics.
  • Improved advertising initiatives by executing social media and digital marketing campaigns.


Events Marketing Coordinator

CMR
01.2015 - 03.2017
  • Actively marketed college events, utilizing creative flair and strong communication skills to drive engagement and attendance
  • Developed and executed effective marketing strategies, including social media campaigns, posters, and email promotions
  • Successfully promoted various college events, resulting in increased participation and a vibrant campus culture.

Education

Master of Science - Digital Marketing

Sacred Heart University
12.2023

Bachelor of Technology in Electronics and Communication -

CMR College of Engineering and Technology
05.2017

Board of Intermediate Education -

NRI Junior College
03.2013

Board of Secondary Education -

Sri Chaitanya Techno School
03.2011

Skills

  • Social media marketing
  • Content creation
  • A/B Testing
  • Email marketing
  • Multitasking
  • Brand Management
  • Digital Marketing
  • Keyword optimization
  • Search Engine Marketing
  • Google Analytics

Certification

  • Hoot suite Social Media Marketing Certification
  • Google Ads certification
  • Google Analytics for beginners Certification
  • Advanced Google Analytics Certification
  • Hoot suite Academy Certification
  • SEMrush Academy Certification
  • Social media Simternship

Tools

  • Hoot suite
  • Google suite
  • Canva
  • Figma
  • Hub spot
  • Microsoft office
  • SEMrush
  • Google trends
  • Adobe


Timeline

Senior Digital Marketer

Cybage
09.2021 - 09.2022

Digital Marketer

Google Operations Center
08.2020 - 09.2021

Senior Digital Marketing Specialist

Cognizant
10.2018 - 08.2019

Digital Marketing Specialist

Genpact
06.2017 - 10.2018

Events Marketing Coordinator

CMR
01.2015 - 03.2017

Master of Science - Digital Marketing

Sacred Heart University

Bachelor of Technology in Electronics and Communication -

CMR College of Engineering and Technology

Board of Intermediate Education -

NRI Junior College

Board of Secondary Education -

Sri Chaitanya Techno School

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Lokeshwari Amaram