Lola Balter
Summary
Dynamic music entrepreneur, adept at driving audience growth through innovative marketing strategies and engaging live performances. Proven success in releasing 19 original songs with over 1M streams, showcasing strong songwriting and negotiation skills while fostering artist development and collaboration within the industry.
Overview
7
7
years of professional experience
Work History
A&R Intern
Seminal Music Group
New York
07.2026 - Current
- Evaluated demo recordings and provided constructive feedback to artists.
- Researched emerging talent across various genres and platforms.
- Supported A&R staff in negotiating recording deals on behalf of the label.
- Collaborated with marketing teams on promotional strategies for releases.
- Collaborated with marketing department to create campaigns that would draw attention to upcoming projects.
- Coordinated events such as listening parties or showcases to introduce new music.
- Maintained a database of contacts in the industry such as producers, managers, booking agents.
Founder & Lead Artist
Independent Recording Artist & Music Entrepreneur
New York
01.2020 - Current
- Released and performed 16 original songs as an independent artist, generating 1M+ cumulative streams across major digital platforms
- Led end-to-end marketing campaigns including content strategy, release rollouts, and platform-native promotion to drive audience growth and streaming performance
- Built and scaled a TikTok audience to 70K+ followers, increasing fan engagement, music discovery, and conversion to streams
- Distributed and monetized music across all major DSPs using DistroKid, managing metadata, royalty splits, and release compliance
- Collaborated with producer Joshua Eastman (Helm Studios) on songwriting, vocal production, arrangement, and recording, enhancing overall sound quality and artistic vision.
- Reviewed and evaluated artist, distribution, and licensing agreements, ensuring compliance and supporting long-term career sustainability.
- Brandy Melville Live Recording, NY (February 2026) - Featured performer for a live in-store recording session of original material in a branded, professional recording environment.
- Berlin - New York, NY (February 2026) - Featured performer in a live performance of three upcoming new indie/pop artists.
- Bowery Electric - New York, NY (May 2025) - Performed an original set for an audience of approximately 200 attendees.
- Sofar Sounds - Vancouver, BC (2023-2024) - Performed at Sofar Sounds events, showcasing original material and expanding audience reach.
- NYU Contemporary Voice Summer Program (August 2024) - Performed Beyonce's 'Listen' at final showcase.
Education
BS - Music Business
New York University
New York, NY05-2028
Byng Arts Mini Program - Drama
Lord Byng Secondary School
Vancouver, BC05-2024
Skills
- Music Production
- Songwriting
- Studio Recording
- Singing (Pop/Rock/RnB/Indie)
- Guitar
- Piano
- Drums
- Music industry knowledge
- Rights management
- Contract negotiation
- Social Media Marketing
- Marketing strategies
- Artist development
- Live performance
- Contract negotiation
Selected Performances
- Brandy Melville Live Recording, New York, NY, 02/01/26, Featured performer for a live in-store recording session of original material in a branded, professional recording environment.
- Berlin, New York, NY, 02/01/26, Featured performer in a live performance of three upcoming new indie/pop artists.
- Bowery Electric, New York, NY, 05/01/25, Performed an original set for an audience of approximately 200 attendees.
- Sofar Sounds, Vancouver, BC, 2023-2024, Selected performer for Sofar Sounds lives.
- Granville Island & TransLink Busking, Vancouver, BC, 2017-Present, Licensed busker performing regularly; developed strong audience engagement, adaptability, and live performance endurance.
- NYU Contemporary Voice Summer Program, 08/01/24, Performed Beyonce's 'Listen' at final showcase.
Timeline
A&R Intern
Seminal Music Group
07.2026 - Current
Founder & Lead Artist
Independent Recording Artist & Music Entrepreneur
01.2020 - Current
BS - Music Business
New York University
Byng Arts Mini Program - Drama
Lord Byng Secondary School