Lona Therrien
Boxford,MA
Summary
Marketing executive with 15+ years of experience specializing in cybersecurity marketing and communications; led initiatives resulting in a 52% increase in revenue and enhanced customer retention rates by over 25%. Spearheaded award-winning campaigns that engaged over half a million users annually while recognized as a top CMO for exceptional contributions to brand strategy and marketing execution.
Overview
25
25
years of professional experience
Work History
Chief Marketing Officer
ExtraHop Networks
Seattle, WA
11.2022 - Current
- Manage global marketing team of 38 with a goal to drive one-third revenue
- Built innovative marketing programs that helped grow total bookings revenue 52% over 24 months
- Architected multi-channel global marketing initiatives, leading to a significant increase in growth Annual Contract Value bookings by 37% and 41% within the fiscal years of 2023 and 2024
- Designed innovative AI demand generation ABM campaign to accelerate demand
- Shortened sales cycle by 3 months
- Drove compelling content resulting in a 15% increase in media coverage in 2024, Increased overall media coverage reach 57%
- Achieved #1 in Power of Voice status against to top competitors with 11 earned industry awards - Doubled award wins year-over-year
Senior Vice President, Global Marketing
ExtraHop Networks
07.2023 - 02.2024
- Reimagined brand positioning and visual identity for ExtraHop through strategic market segmentation and targeted messaging; efforts led to a stronger alignment across teams and enhanced customer retention rates by over 25%
- Crafted detailed persona profiles for the two main product lines that informed cross-functional team initiatives; results included improved alignment on messaging with an uptick of 20% in lead conversion rates
- Developed comprehensive funnel stage definitions, providing clarity to marketing strategies; established core reporting metrics that streamlined performance analysis and enhanced visibility across the major product lines
- Prioritized high-impact go-to-market strategies based on thorough market analysis; established key plays that produced two times the average customer engagement during the initial rollout phase over three months
Vice President, Corporate Marketing & Customer Marketing
ExtraHop Networks
11.2022 - 08.2023
- Created strategy and built out team
- Earned leadership positions in all three tier-one analysts reports
- Revamped the Customer Marketing program by integrating innovative strategies, which resulted in a 25% increase in customer engagement and retention metrics across all digital platforms within six months
Vice President, Corporate Marketing & Customer Marketing
Cybereason
Boston, MA
03.2021 - 11.2022
- Honed $15M in qualified pipeline from RSA Conference and secured an additional $3.6M through strategic engagements at Black Hat, enhancing overall brand presence in cybersecurity discussions
- Garnered interest in the Malicious Life podcast resulting in winning The People’s Choice award in the Tech Technology category, average download 240K/episode
- Achieved top-tier accolades through consistent media visibility, including features in Bloomberg and CNN; leveraged these platforms to attract two new major partnerships that expanded market opportunities
- Captured key market position through relentless pursuit of awards like being named to Forbes’ Cloud 100 list; spearheaded targeted initiatives that engaged over half a million users annually
Senior Director, Global Corporate Communications
Mimecast Limited
Lexington, MA
06.2016 - 02.2021
- Managed annual budgets exceeding $2 million for corporate communication efforts while implementing rigorous reporting protocols; facilitated data-driven analysis that impacted campaign ROI by approximately 20%
- Pioneered an innovative content strategy focusing on global cybersecurity trends through collaboration with over 30 organizations, providing vital research findings that addressed vulnerabilities and fortified enterprise-level risk management frameworks
- Steered productivity to create winning results, raising blog subscribers by 50% and traffic up 69% year-over-year
- Rebuilt analyst relations program, auditing industry and defining clear strategies and structures aligned to sales
- Grew performance results using a robust SEO-based content marketing practices the yielded top-ranked results with Google searches among some of the largest brands
- Drove website traffic with coverage up 161% using proven techniques; applied technology to measure KPIs each quarter, resulting in Share of Voice (SOV) growth from 19% to 40% with brand sentiment score increase of 28% overall
Director, Global Public Relations & Marketing Thought Leadership Programs
RSA (previously EMC and Dell EMC)
Bedford, MA
10.2014 - 06.2016
- Formed comprehensive strategies in public and analyst relations communications program from the ground up
- Boosted SOV results to 102% with increases in social to 83% and 5x improvements in new traffic
- Recognized for crafting brand new broadcast programs with subject matter experts across each region to liaise with media; implemented highly effective rapid response media program
Senior Manager, Chair, Security for Business Innovation Council (SBIC)
RSA (previously EMC and Dell EMC)
Bedford, MA
07.2010 - 10.2014
Communications Consultant
RSA (previously EMC and Dell EMC)
Bedford, MA
10.2007 - 07.2010
Senior Manager, Global Cybersecurity Marketing
Symantec Corporation
Cupertino, CA
10.2004 - 08.2005
Director of Marketing, Global Enterprise Marketing
Symantec Corp. (formerly @stake)
Cupertino, CA
08.2000 - 10.2004
Public Relations Manager
Symantec Corporation (formerly @stake)
Cupertino, CA
04.2000 - 08.2000
Education
Master of Arts - Communications, Emphasis in Organizational Consulting
Miami University
Oxford, OHBachelor of Arts - Communication
The University of Georgia
Athens, GASkills
- Marketing Strategy
- Go-to-Market Implementation
- Integrated Marketing Solutions
- SEO
- Crisis Communications
- Demand Generation
- Brand Strategy
- Sales Enablement
- Analyst Relations
- Strategic Public Relations
- Social media
- Customer Engagement Strategies
- Digital marketing
- Product marketing
- Internal communications
- Website Design and Development
- Strategic Content Development
Affiliations & Awards
- Named in Top 50 Women Chief Marketing Officers of 2024 by Woman We Admire
- Cybersecurity Marketing Association Member
- Speech Communication Association President, University of Georgia
Timeline
Senior Vice President, Global Marketing
ExtraHop Networks
07.2023 - 02.2024
Chief Marketing Officer
ExtraHop Networks
11.2022 - Current
Vice President, Corporate Marketing & Customer Marketing
ExtraHop Networks
11.2022 - 08.2023
Vice President, Corporate Marketing & Customer Marketing
Cybereason
03.2021 - 11.2022
Senior Director, Global Corporate Communications
Mimecast Limited
06.2016 - 02.2021
Director, Global Public Relations & Marketing Thought Leadership Programs
RSA (previously EMC and Dell EMC)
10.2014 - 06.2016
Senior Manager, Chair, Security for Business Innovation Council (SBIC)
RSA (previously EMC and Dell EMC)
07.2010 - 10.2014
Communications Consultant
RSA (previously EMC and Dell EMC)
10.2007 - 07.2010
Senior Manager, Global Cybersecurity Marketing
Symantec Corporation
10.2004 - 08.2005
Director of Marketing, Global Enterprise Marketing
Symantec Corp. (formerly @stake)
08.2000 - 10.2004
Public Relations Manager
Symantec Corporation (formerly @stake)
04.2000 - 08.2000
Master of Arts - Communications, Emphasis in Organizational Consulting
Miami University
Bachelor of Arts - Communication
The University of Georgia
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