LONGLONG ZHAO

This Shanghai-based project aimed to revive a dormant foreign trade subsidiary. Recognized for my trade expertise, I was brought in for team recruitment, product analysis, and market strategy. The well-positioned company had room for improvement in various operational aspects. My initial focus was on candidate screening, product organization, and digital marketing, achieving notable progress in each. As we near a collaboration agreement, I'm also considering other career paths.

In response to the pandemic's impact on Shanghai's business exhibitions, I launched a video project to connect exhibitors with international buyers. I filmed booths and interviews at over 10 major venues, creating 20 long-form videos. These were AI-edited and uploaded to YouTube's E-walk channel. The initiative offered free promotion for exhibitors and remote supplier assessment for buyers, generating revenue through platform commissions. The project, well-received by companies, is currently paused due to my engagement in another trade project.

JR-LIGHTING holds a prestigious position as one of China's leading industrial LED lighting manufacturers, with a strong export presence in the United States, Australia, India, and Indonesia.

Initially, the sales team, though enthusiastic, was relatively inexperienced in selling OEM products. The CRM was underutilized, and the sales territories were not strategically allocated. The team lacked critical sales data to bolster their sales efforts. Upon joining Jingrui, I spearheaded initiatives to address these challenges by:

• Engaging with engineers to gain insights into product features and benefits.
• Analyzing customer inquiries and training the team in industry-specific trade language.
• Compiling and analyzing historical sales data.
• Streamlining the sales system, including inquiry, order and customer data management

I made the decision to part ways with the company due to differences in compensation perspectives during the pandemic.

MOON is a company that’s great at design, production, and sales. They buy raw materials, design custom packaging, and make hand-rolled cigarette paper for customer brands. They sell in Brazil, India, Nigeria, Europe, South America, and the Middle East.

• Set up a CRM sales system with customer info, sales records, quotes, and document templates. Effect: Over 5000 customer data entries.
• Made a website, got it on Google, and ran social media with some help. Results: Got on the first page of Google search.
• Built a system for managing custom products, including samples, and set rules for product names and details. Effect: Over 2000 product data entries in two years.
• Gathered and looked at sales and production data to spot trends and risks. Effect: Checked sales data every week, quarter, and year.
• Handled sales leads (30 emails/day), gave quotes, took orders, and got shipping documents ready. Effect: 50% more new customers.
• Made marketing plans, including regular emails and making content (images, videos).
• Set up team meetings for sales, training, and management, and made PowerPoint presentations.
• Helped the production team get started and learn the ERP system.
• Helped different teams talk to each other about production, timing, shipping, and customer feedback.

WAN HUI MACHINERY is a trading company focused on fluid measurement, fluid control, and precision casting products. They work with local factories to make products and check quality before selling abroad. They want to grow their international business.

In 4 months, I made a new website using WordPress at https://whmcn.com. I made the website show up on Google and ran Google ads. I spent $90 on ads in 28 days, got four inquiries, 376 clicks, and over 60,000 views. I also got two orders for samples.

I used these tools for marketing: - Google Workspaces for keywords and ads. - Twitter, Facebook, Instagram, Google, and LinkedIn for social media. - WordPress and ElementorPro for the website. - Pipedrive and Mailchimp for marketing.

my job is to develop the market in Golf countries and Europe by attending the exhibition, direct sales, social media campaign, competition analytics, customs data analytics......develop 3 new customers with 220,000RMB in 6 months. generate 100+ good leads

From 2006 to 2017, I worked primarily as a domestic sales engineer, specializing in a diverse range of products and services. These included:

• Custom Inspection Tools (U.S.-based) for automotive powertrain
• 3D Laser Measurement Systems (U.S.-based) used in shipbuilding, hydropower generation, satellite manufacturing, and automotive sheet metal
• Laser Profilers (U.S.-based) for door and window profiles, flooring profiles, steel pipes, and automotive seals
• Indirect Material Procurement Services for cosmetics manufacturing
• Wastewater and Emission Treatment Products

Earlier in my career, I also gained experience in sales and project management across various sectors, including retail management, life insurance, medical devices, and exhibition companies.