Lonni Taravella
Account Executive
Michigan
Summary
Detail-oriented Sales Professional experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.
Overview
20
20
years of professional experience
Work History
Lead Sales and Operations
The Roof Resource
07.2024 - Current
- Increased customer satisfaction by providing thorough consultations and accurate project estimates.
- Conducted regular follow-ups with clients after project completion to ensure satisfaction and gather feedback for improvement.
- Demonstrated excellent communication skills both in-person and remotely when presenting proposals or discussing project details with clients.
- Effectively managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Provided detailed project status updates to stakeholders and executive management.
National Digital Sales Account Executive
Gannett
03.2023 - 07.2024
- Assessed training program effectiveness on regular basis and improved upon deficient areas.
- Developed and led group training courses to align with corporate sales and service goals.
- Trained on sales and account management practices to reduce process lags and enhance performance, efficiency and profitability.
- Collaborated with sales leaders to align training initiatives with strategic business goals.
- Facilitated workshops focused on overcoming objections, closing deals, and building long-term client relationships.
- Optimized communication skills among sales staff through targeted training on active listening, empathy, and persuasion techniques.
- Kept abreast of emerging trends within the industry to ensure relevance of training content across all levels of the organization.
- Streamlined onboarding process for new hires, ensuring proper training in product knowledge, sales techniques, and company policies.
- Mentored new team members in best practices for outside sales success, sharing valuable insights from personal experiences.
- Provided exceptional support to outside sales representatives, enabling them to focus on generating new business opportunities.
CCP Platinum New Hire Trainer
American Express
02.2021 - 03.2023
- Directed training programs and development paths for managers and supervisors.
- Managed new employee orientation training process for more than 50 employees each year.
- Communicated all learning and performance objectives, schedules, and training assessments to upper management.
- Coordinated technical training and personal development classes for new hire employee
- Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing to enterprise targets.
- Trained new hires to perform cross-training exercises with experienced workers.
- Trained staff during demonstrations, meetings, conferences, and workshops.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Delivered new employee onboarding and training sessions via Zoom
- Delivered prompt service to prioritize customer needs.
- Leveraged sales expertise to promote products and capitalize on upsell opportunities.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Responded to customer needs through competent customer service and prompt problem-solving.
Digital Marketing Director
Tubbs Brothers Ford Chrysler Dodge Jeep
01.2019 - 03.2020
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Created email blast campaigns to target key customers.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Digital Marketing Sr Sales Specialist
The Time Herald
06.2012 - 12.2018
- Implemented A/B testing methods to improve overall campaign performance across various channels continuously.
- Enhanced brand visibility through search engine optimization and content creation strategies.
- Developed successful email marketing campaigns for improved customer engagement and retention.
- Increased lead generation by implementing targeted digital marketing campaigns.
- Evaluated emerging technologies and platforms for potential integration into the broader digital marketing strategy, ensuring continued innovation and growth.
- Managed social media accounts to grow follower base, increase engagement, and drive website traffic.
- Analyzed web analytics data to optimize website performance and user experience, resulting in increased conversions.
- Supported sales team with lead nurturing efforts, ensuring timely follow-up on generated leads from marketing efforts.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Property & Casualty Licensed Insurance Agent
USAA
01.2011 - 01.2012
- Analyzed customer needs to provide customized insurance solutions.
- Identified potential risks in client businesses and recommended appropriate insurance coverage.
- Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
- Calculated premiums and established payment methods for sales.
- Built relationships with clients using active listening and issue resolution to provide excellent service.
- Conducted annual reviews of existing policies to update information.
- Responded to customer calls swiftly to resolve issues and answer questions.
- Utilized CRM software to manage client relationships.
- Educated clients on insurance policies and procedures.
Personal Banker
Chase
01.2005 - 01.2009
- Responded to customer inquiries regarding new accounts and account services.
- Cross-sold bank products and services to meet customer needs and provide options.
- Established new accounts for high net worth individuals and serviced existing accounts to maximize revenue.
- Expanded client base by promoting new financial products.
- Liaised with client management to construct financial models based on customer pipeline and revenue ramp assumptions.
- Researched, reviewed and evaluated bank customer investment and insurance portfolios.
- Created and executed aggressive investment strategies to increase returns for clients.
- Conducted reviews of client account reconciliation, daily holdings and cash balances to facilitate proper escalation of issue resolution.
- Monitored, managed and developed investment portfolios.
- Acquire, retain and expand new and existing customer relationships
- Review accounts to discover needs, making the best recommendations for investments
- Cd renewals, Mutual Fund sales, Bonds etc
- Loans Auto, Home and Lines of credit.
Education
Digital Marketer Certification Level 2 - Marketing
Ford Certification
Detroit, MI2020
Social Media Specialist Certification Level 2 - Marketing
Ford Certification
Detroit, MI2020
Google AdWords -
Google
2019
Internet Marketing Fundamentals - Digital Marketing
Market Motives
Port Huron, MI2015
Sales And Marketing Education
Baker College, Port Huron Mi
Skills
- Digital Content Development
- Landing Page Optimization
- Communications Strategies
- SEO Strategies
- Paid Searches
- Prospecting Skills
- Sales Planning
- Territory Growth
- Google Analytics
- Marketing Strategies
- Google AdWords
- Digital Marketing
Certification
Google AdWords Certification
Market Source Certification
Digital Display Online Marketing Certification
Social Media Marketing Certification
Google Analytics trained
SEO Certified
PPC Certified
Additional Information
- Licenses Held:, State Type/License #AK PROD PL 96216AL PROD PL 483326 AZ PROD PL 991212
- Licenses Held:, Michigan Real Estate LicenseSeries 6Series 63Life/Accidental Death insurance LicenseHealth Insurance License
Timeline
Lead Sales and Operations
The Roof Resource
07.2024 - Current
National Digital Sales Account Executive
Gannett
03.2023 - 07.2024
CCP Platinum New Hire Trainer
American Express
02.2021 - 03.2023
Digital Marketing Director
Tubbs Brothers Ford Chrysler Dodge Jeep
01.2019 - 03.2020
Digital Marketing Sr Sales Specialist
The Time Herald
06.2012 - 12.2018
Property & Casualty Licensed Insurance Agent
USAA
01.2011 - 01.2012
Personal Banker
Chase
01.2005 - 01.2009
Digital Marketer Certification Level 2 - Marketing
Ford Certification
Social Media Specialist Certification Level 2 - Marketing
Ford Certification
Google AdWords -
Google
Internet Marketing Fundamentals - Digital Marketing
Market Motives
Sales And Marketing Education
Baker College, Port Huron Mi
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