Lonniel Golston III
Hawthorne,CA
Summary
Passionate and creative self-starter with effective communication skills and a go-getter mindset. Skilled in team building, employee development, and upholding company values. Proven track record of exceeding customer expectations and reducing dissatisfaction through calm, decisive communication and focused solutions. Expert in finding win-win outcomes and maintaining high-quality performance under stress.
Overview
13
13
years of professional experience
Work History
Assistant General Manager
LA Fitness
West LA, CA
12.2021 - 07.2023
- Answered phones, issued equipment and completed guest check-in.
- Received comments and complaints and worked to deliver solutions to achieve member and guest satisfaction.
- Presented products and services to prospective and existing customers to meet client needs.
- Built relationships with members and guests and created welcoming and warm environment that promoted future visits.
- Assisted with recruitment, selection, orientation and training activities for new employees.
- Improved overall customer purchasing experiences to promote steady revenue.
- Networked with local community groups and organizations to promote referrals.
- Identified and contacted leads via telemarketing
- Returned equipment to proper locations and re-racked weights, equipment and accessories.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
Founder
Everything Kreative
Los Angeles, CA
01.2015 - Current
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Cultivated influencer outreach program to build active brand ambassador network.
- Prepared monthly calendar to manage online content across multiple platforms.
- Used video editing software to prepare organic content for distribution
- Conducted public interviews to engage in market research
- Designed website landing page, blogs and product pages.
- Worked with various screen printers
- Worked with various manufacturers (both USA and overseas) for production
Social Media Manager
Black Don’t Crack
Culver City, CA
06.2018 - 12.2022
- Directed social media and digital marketing strategy to promote brand building, customer retention, engagement, and revenue-focused activities.
- Filmed organic content in app content with I-Phone camera for Tik Tok, Instagram Reels and Youtube Shorts.
- Filmed organic content with DSLR (Sony A6400) camera for long form social content.
- Used video editing software to prepare social content
- Automated social media accounts with software and provided branded content
- Identified and recommended new web features, Identifying trends through research and assessment of competitor activities.
- Assisted in the development of clear and visually appealing virtual presentations of products.
- Engaged shoppers, providing excellent customer service giving attention to the customers needs and concerns.
- Handled cash, credit and debit card payment processing to complete purchasing experience.
- Answered customers' questions regarding products, prices and availability.
- Packaged online orders
- Transported packages for shipment
- Handle all delegated tasks including calculation of purchase documents and receipts for reconciliation of accounting records.
Operate Camera
Faithful Central Bible Church
Inglewood, CA
03.2011 - 08.2020
- Provide on-site and on-location filming services.
- Operate Panasonic CX350 NDI camcorder to record videos with handheld or mounted shots for a range of shooting situations.
- Used various techniques and methods, including zoom and panning to capture scenes.
- Videoed and photographed special events, including Church Services, Funerals, Weddings, Conferences, Television Shows, Concerts And Graduations.
- Collaborated with production team members to to deliver exceptional product.
Crew Member
McDonald's
Santa Monica, CA
05.2014 - 06.2016
- Mastered point-of-service (POS) computer system for automated order taking.
- Resolved customer complaints in a professional manner.
- Answered incoming phone calls from customers regarding product availability or store locations.
- Stocked shelves, racks, cases, bins, and tables with new or transferred merchandise.
- Informed customers about product pricing and answered questions regarding products and services available in the store.
- Provided clear communication to confirm each order. Entered requested menu items into POS terminal, modifying with substitutions and add-ons to customize orders
- Operated large-volume cooking equipment such as deep-fat fryers with caution.
- Packaged menu items into bags or trays and placed drink orders into carriers for easy transport.
- Accepted transaction payments, making change for cash payments and processing credit cards, debit cards and gift cards.
- Cleaned up spills, collected trash and swept and mopped floors.
- Complied with all health and safety regulations while performing job duties.
Intern Stock Clerk
Best Buy Co Inc.
Lawndale, CA
03.2014 - 05.2014
- Organized storage of articles in bins, floor, shelves and assigned areas according to product categories.
- Removed debris from aisles to avoid blocking customers or creating safety concerns.
- Greeted customers, provided direction and retrieved requested products.
Intern Grocery Clerk
Fresh & Easy
Manhattan Beach, CA
11.2013 - 01.2014
- Operated cash register, collected payments and provided accurate change.
- Cleaned shelves and restocked with new inventory when products were running low.
- Assisted with organization and cleaning to maintain tidy store appearance.
- Collected shopping carts from parking lot and returned to store.
Education
High School Diploma -
Da Vinci Science High School
Hawthorne, CA06.2015
Skills
- Team leadership strength
- Employee Relations
- Training and Development
- Staff Development
- Customer Service
- Sales Closing
- Lead Generation
- Market Research and Analysis
- Critical Thinking
- Social Media Copywriting
- Social Media Community Engagement
- Strategic Planning and Alignment
- Audience Analysis
- Brand ambassador outreach
- Organic Content Creation For All Social Platforms
- Shopify
- Fl Studio
- Final Cut Pro X
- Adobe Illustrator CS6
- Adobe Photoshop
- Camera Operator
Timeline
Assistant General Manager
LA Fitness
12.2021 - 07.2023
Social Media Manager
Black Don’t Crack
06.2018 - 12.2022
Founder
Everything Kreative
01.2015 - Current
Crew Member
McDonald's
05.2014 - 06.2016
Intern Stock Clerk
Best Buy Co Inc.
03.2014 - 05.2014
Intern Grocery Clerk
Fresh & Easy
11.2013 - 01.2014
Operate Camera
Faithful Central Bible Church
03.2011 - 08.2020
High School Diploma -
Da Vinci Science High School