Lonniel Golston III
Hawthorne,CA
Summary
Passionate and creative Social Media Manager and Content Creator with a go-getter mindset and energetic personality. Proficient at organizing and executing on projects to build community and generate conversions using social networks. Works most effectively in fast pace environments with a desire to generate creative social ideas.
Overview
13
13
years of professional experience
Work History
Social Media Manager/Social Media Content Creator
Everything Kreative
Los Angeles, CA
01.2015 - Current
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Cultivated influencer outreach program to build active brand ambassador network.
- Prepared monthly calendar to manage online content across multiple platforms.
- Produced and edited video content for online platforms using Final Cut Pro X.
- Designed website landing page, blogs and product pages.
- Worked with various screen printers
- Built and managed relationships with manufacturers (both USA and overseas) for production
- Managed product shipment
Social Media Manager/ Manager of Operations
Black Don’t Crack
Culver City, CA
06.2018 - 09.2023
- Directed social media and digital marketing strategy to promote brand building, customer retention, engagement, and revenue-focused activities.
- Filmed organic content in app content with I-Phone camera for Tik Tok, Instagram Reels and Youtube Shorts.
- Filmed organic content with DSLR (Sony A6400) camera for long form social content.
- Used video editing software to prepare social content
- Automated social media accounts with software and provided branded content
- Identified and recommended new web features, Identifying trends through research and assessment of competitor activities.
- Assisted in the development of clear and visually appealing virtual presentations of products.
- Engaged shoppers, providing excellent customer service giving attention to the customers needs and concerns.
- Handled cash, credit and debit card payment processing to complete purchasing experience.
- Answered customers' questions regarding products, prices and availability.
- Packaged online orders
- Transported packages for shipment
- Handle all delegated tasks including calculation of purchase documents and receipts for reconciliation of accounting records.
General Manager
LA Fitness
Santa Monica, CA
12.2021 - 08.2023
- Networked with local community groups and organizations to promote referrals.
- Identified and contacted leads via telemarketing
- Improved overall customer purchasing experiences to promote steady revenue.
- Followed-up with clients after installations to assess quality service and customer satisfaction.
- Presented products and services to prospective and existing customers to meet client needs.
- Answered phones, issued equipment and completed guest check-in.
- Received comments and complaints and worked to deliver solutions to achieve member and guest satisfaction.
- Returned equipment to proper locations and re-racked weights, equipment and accessories.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Built relationships with members and guests and created welcoming and warm environment that promoted future visits.
- Conducted in-depth interviews with top candidates to assess skills and fit.
- Lead daily stand-up meetings to review progress and discuss roadblocks.
- Assign tasks, manage workloads, and ensure deadlines are met.
- Conduct regular performance reviews for team members.
- Train new hires on development processes, coding standards, and company culture.
Operate Camera
Faithful Central Bible Church
Inglewood, CA
03.2011 - 08.2020
- Provide on-site and on-location filming services.
- Operate Panasonic CX350 NDI camcorder to record videos with handheld or mounted shots for a range of shooting situations.
- Used various techniques and methods, including zoom and panning to capture scenes.
- Videoed and photographed special events, including Church Services, Funerals, Weddings, Conferences, Television Shows, Concerts And Graduations.
- Collaborated with production team members to to deliver exceptional product.
Crew Member
McDonald's
Santa Monica, CA
05.2014 - 06.2016
- Mastered point-of-service (POS) computer system for automated order taking.
- Provided clear communication to confirm each order. Entered requested menu items into POS terminal, modifying with substitutions and add-ons to customize orders
- Operated large-volume cooking equipment such as deep-fat fryers with caution.
- Packaged menu items into bags or trays and placed drink orders into carriers for easy transport.
- Accepted transaction payments, making change for cash payments and processing credit cards, debit cards and gift cards.
- Cleaned up spills, collected trash and swept and mopped floors.
Intern Stock Clerk
Best Buy Co Inc.
Lawndale, CA
03.2014 - 05.2014
- Organized storage of articles in bins, floor, shelves and assigned areas according to product categories.
- Removed debris from aisles to avoid blocking customers or creating safety concerns.
- Greeted customers, provided direction and retrieved requested products.
Intern Grocery Clerk
Fresh & Easy
Manhattan Beach, CA
11.2013 - 01.2014
- Operated cash register, collected payments and provided accurate change.
- Cleaned shelves and restocked with new inventory when products were running low.
- Assisted with organization and cleaning to maintain tidy store appearance.
- Collected shopping carts from parking lot and returned to store.
Education
High School Diploma -
Da Vinci Science High School
Hawthorne, CA06.2015
Skills
- Final Cut Pro X
- Adobe Illustrator CS6
- Adobe Photoshop
- Social Media Copywriting
- Social Media Community Engagement
- Strategic Planning and Alignment
- Audience Analysis
- Brand ambassador outreach
- Short Form Organic Content Creation
- Shopify
- Fl Studio
- Proficient DSLR Operation
- Relationship Building
- Sales Closing
- Lead Generation
- Market Research and Analysis
- Critical Thinking
Timeline
General Manager
LA Fitness
12.2021 - 08.2023
Social Media Manager/ Manager of Operations
Black Don’t Crack
06.2018 - 09.2023
Social Media Manager/Social Media Content Creator
Everything Kreative
01.2015 - Current
Crew Member
McDonald's
05.2014 - 06.2016
Intern Stock Clerk
Best Buy Co Inc.
03.2014 - 05.2014
Intern Grocery Clerk
Fresh & Easy
11.2013 - 01.2014
Operate Camera
Faithful Central Bible Church
03.2011 - 08.2020
High School Diploma -
Da Vinci Science High School
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