Lonny Dyer

• Led internal operations transformation, optimizing clinic systems, team structures, and marketing strategies to support over $4.25M in projected revenue.
• Developed and implemented 3x3 cross-departmental marketing strategy to drive +144 DC net patient growth and $2.2M in supplement sales.
• Directed execution of SOPs, bonus structures, patient flow, and cultural alignment frameworks.
• Integrated strategic campaigns, vendor negotiation, and digital tools to scale brand and operational impact.

• Launched tech-enabled marketing solutions that reduced operational costs by 30% and boosted revenue by 15%.
• Spearheaded product and service innovation, strategic partnerships, and vendor contract optimization.
• Guided teams through organizational transition periods with clear communication and vision alignment.

• Fostered work culture of collaboration to increase morale and reduce turnover.
• Conducted research to analyze customers' behavior, preferences and purchasing habits.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Identified appropriate marketing channels and target customers for campaigns.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
• Successfully managed 13 major national marketing campaigns.
• Accountable for $4-$8 million in revenue.

• Created human-centered digital experience for over 6 million constituents.
• Collaborated with 10 internal channels, and over 20 external partners to exceed metric expectations.
• Exceeded SMART goals by supervising marketing and planning activities.
• Managed team of Jr. Marketers, Interns, and external partners.
• Optimized our website through UX design, and actionable CTA's.
• Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
• Generated KPI's, monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to internal leadership through Tableau and Google Analytics.
• Achieved 18.50% ROI by developing and integrating targeted constituent campaigns and customer focused experiences.
• Identified new market segment and increased file health by 16%.
• Cultivated new names through Salesforce Marketing Cloud, Journey Builders.
• Created new brand awareness campaign, leveraging SEO, social media, and public relations.
• Exceeded metric of constituent engagement by 500%.
• Managed marketing budget of $1.8 million.
• Recipient of two NRP Digital Marketing of the Year awards.

• Responsible for developing marketing plans for Digital Outreach to 15 million constituents according to specific metrics and culture.
• Responsible for re-branding of Digital Outreach, and creating seamless marketing strategies
• Cultivated growth and personal development of team members, and created healthy work culture.
• Manage and direct multiple social platforms performances with regards to marketing Digital Outreach: Google Analytics, Social Studio analytics, and analytics team.
• Managed Digital Outreach budget using analytics and forecasting tools provided by analytics team and Executive Director.
• Coordinate with ten FOTF internal departments for cross-branding, resources, analytics, recruitment, and brand recognition.

• Established and managed church budget.
• Collaborated with church leadership to plan master calendar of events.
• Coordinated and spearheaded programs to increase church members' service throughout community.
• Supervised associate pastors and staff leading education, youth, pastoral care, and older adult ministry programs.
• Provided spiritual and administrative leadership to church, including managing daily operations, developing and administering annual budget, delivering compassionate pastoral care to community and leading worship services, ordinances, funerals and weddings.

• Responsible for marketing plan for four national events, and two international events: UCI Road World Championships, World Wrestling Championships, US Pro Challenge, Tour of Alberta, Tour of California and World Cycling League inaugural Track Cycling launch.
• Direct liaison for two NGO's, USA Cycling and USA Wrestling
• Responsible for recruiting clients and outside marketers for major events.
• Increased consumer engagement for all national and international events.
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
• Oversaw 3 yearly projects from concept through to completion.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

• Executed daily responsibilities of bringing new product to market
• Raised capital for business expenses and start up costs
• Increased awareness of new product to 32 states via franchise model
• Created Franchise Disclosure Document
• Reported financials, sales, operations, installments and other essential marketing projects to board of directors
• Partnered with national companies i.e. Johnson & Johnson, McCombs Group, Adamo Homes
• Tracked key metrics and developed spreadsheets and data models

• Responsible for day to day operations in high-stress, highly responsive construction environment
• Managed teams for overall operations, sales, marketing, safety, dispatch, budget, analytics, Human Resources, and mechanics
• Formulated analysis assessments to make informed decisions on proposed projects
• Leveraged experience through vital management positions guiding business to success
• Supported business growth through strategic planning and process development