Lonny Dyer
Sr. Director, Marketing
Colorado Springs,CO
Summary
Proven leader, strategic thinker, and visionary. Excellent communication skills. Motivational expertise with regards to team morale and people development.
Top Five Strengths:
Positivity Relational Strategic Activator Futuristic
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Sr Director, Marketing
Focus On The Family
Colorado Springs, United States
08.2022 - Current
- Fostered work culture of collaboration to increase morale and reduce turnover.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Identified appropriate marketing channels and target customers for campaigns.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Successfully managed 13 major national marketing campaigns.
- Accountable for $4-$8 million in revenue.
Sr Manager, Marketing
Focus On The Family
Colorado Springs
01.2021 - 07.2022
- Created human-centered digital experience for over 6 million constituents.
- Collaborated with 10 internal channels, and over 20 external partners to exceed metric expectations.
- Exceeded SMART goals by supervising marketing and planning activities.
- Managed team of Jr. Marketers, Interns, and external partners.
- Optimized our website through UX design, and actionable CTA's.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Generated KPI's, monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to internal leadership through Tableau and Google Analytics.
- Achieved 18.50% ROI by developing and integrating targeted constituent campaigns and customer focused experiences.
- Identified new market segment and increased file health by 16%.
- Cultivated new names through Salesforce Marketing Cloud, Journey Builders.
- Created new brand awareness campaign, leveraging SEO, social media, and public relations.
- Exceeded metric of constituent engagement by 500%.
- Managed marketing budget of $1.8 million.
- Recipient of two NRP Digital Marketing of the Year awards.
Digital Outreach Program Manager
Focus On The Family
Colorado Springs, Colorado
10.2016 - 01.2021
- Responsible for developing marketing plans for Digital Outreach to 15 million constituents according to specific metrics and culture.
- Responsible for re-branding of Digital Outreach, and creating seamless marketing strategies
- Cultivated growth and personal development of team members, and created healthy work culture.
- Manage and direct multiple social platforms performances with regards to marketing Digital Outreach: Google Analytics, Social Studio analytics, and analytics team.
- Managed Digital Outreach budget using analytics and forecasting tools provided by analytics team and Executive Director.
- Coordinate with ten FOTF internal departments for cross-branding, resources, analytics, recruitment, and brand recognition.
Senior Pastor
KeyStone Church
Colorado Springs, CO
08.2012 - 09.2019
- Established and managed church budget.
- Collaborated with church leadership to plan master calendar of events.
- Coordinated and spearheaded programs to increase church members' service throughout community.
- Supervised associate pastors and staff leading education, youth, pastoral care, and older adult ministry programs.
- Provided spiritual and administrative leadership to church, including managing daily operations, developing and administering annual budget, delivering compassionate pastoral care to community and leading worship services, ordinances, funerals and weddings.
Senior Marketing Manager
KOM Sports Marketing
Colorado Springs, Colorado
07.2014 - 06.2016
- Responsible for marketing plan for four national events, and two international events: UCI Road World Championships, World Wrestling Championships, US Pro Challenge, Tour of Alberta, Tour of California and World Cycling League inaugural Track Cycling launch.
- Direct liaison for two NGO's, USA Cycling and USA Wrestling
- Responsible for recruiting clients and outside marketers for major events.
- Increased consumer engagement for all national and international events.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Oversaw 3 yearly projects from concept through to completion.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
SVP Marketing and Operations
House Hydrant Systems Inc.
Colorado Springs, CO
05.2013 - 10.2014
- Executed daily responsibilities of bringing new product to market
- Raised capital for business expenses and start up costs
- Increased awareness of new product to 32 states via franchise model
- Created Franchise Disclosure Document
- Reported financials, sales, operations, installments and other essential marketing projects to board of directors
- Partnered with national companies i.e. Johnson & Johnson, McCombs Group, Adamo Homes
- Tracked key metrics and developed spreadsheets and data models
Sr Operations Manager
Masterlink
Merrillville , IN
03.2005 - 07.2012
- Responsible for day to day operations in high-stress, highly responsive construction environment
- Managed teams for overall operations, sales, marketing, safety, dispatch, budget, analytics, Human Resources, and mechanics
- Formulated analysis assessments to make informed decisions on proposed projects
- Leveraged experience through vital management positions guiding business to success
- Supported business growth through strategic planning and process development
Education
Associate of Arts - Organizational And Church Leadership
Livingstones College
Crown Point 08.2010 - 06.2011
Associate of Arts - Leadership and Practical Theology
Livingstones College
Crown Point, iN 08.2009 - 05.2011
Skills
Marketing plansundefined
Timeline
Sr Director, Marketing
Focus On The Family
08.2022 - Current
Sr Manager, Marketing
Focus On The Family
01.2021 - 07.2022
Digital Outreach Program Manager
Focus On The Family
10.2016 - 01.2021
Senior Marketing Manager
KOM Sports Marketing
07.2014 - 06.2016
SVP Marketing and Operations
House Hydrant Systems Inc.
05.2013 - 10.2014
Senior Pastor
KeyStone Church
08.2012 - 09.2019
Associate of Arts - Organizational And Church Leadership
Livingstones College
08.2010 - 06.2011
Associate of Arts - Leadership and Practical Theology
Livingstones College
08.2009 - 05.2011
Sr Operations Manager
Masterlink
03.2005 - 07.2012
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