Lonzo W. Smith II
Summary
Dynamic leader with a proven track record at Ancora Education, excelling in admissions strategy and enrollment management. Expert in data analysis and budget forecasting, achieving a 10% increase in enrollment goals. Adept at training and developing staff, fostering a culture of excellence and compliance in a competitive educational landscape.
Overview
26
26
years of professional experience
Work History
Director of Admissions/Recruitment
Ancora Education/Miller-Motte College
11.2022 - 07.2025
- Successfully managed and developed admissions strategies to increase the number of high-quality applicants.
- Developed and implemented an effective system for tracking and managing admissions activities.
- Monitor, assess, and train admissions staff to increase technical skills.
- Provide operational management and leadership for the campus, staff, faculty, and students.
- Provide departmental activity reports to campus and corporate leadership.
- Directed team to meet and exceed enrollment goals for all enrollment cycles. Surpassed budgeted enrollment goal by 10%.
- Outperformed gross enrollment goal which delivered a 70% show rate/sit rate.
- The campus admissions team received Triple Crown recognition. This is evaluated at the end of every enrollment cycle based on: meeting budget, show rate over 70%, and over 20% of enrollments are referrals.
- Converted metrics into attainable goals for admissions and campus leadership- transfer to appointment 60%, Appointment to interview 40%, Interview to enrollment 65%, Show rate 70%, and 2 referrals per interview.
- 8% increase in graduates for the 2024 academic year.
- Increased ending population by 11%, this number reflects retention, new students, and reduction of drops. This is directly attributed to the enrollment and retention plan.
- Q2 gross drop was 4.61% Q3 gross drop was reduced to 4.14%-- current drop rate is tracking at 2.99%.
- Collaborating with the Vice-President of enrollment operations to ensure proper and productive admissions process and supervision of admissions staff.
- Provide leadership to position the institution in the student marketplace to expand visibility so to attract, select, enroll, and retain a diverse student body.
Campus Director (Extension Center), Supervisor Financial Aid/Business Office, Adjunct Professor, Senior Admissions Counselor
Georgia Military College/Eastern Region
Augusta/Fort Gordon/Sandersville
10.2015 - 07.2022
- Company Overview: $40 Million-dollar educational institution providing Associate and Bachelor of Applied Science degrees across 16 campuses.
- Provide leadership and oversee the daily operations for extensions center.
- Prepare and provide appropriate information for annual budget development process.
- Supervise and oversee the daily operations of 3 distinct functional areas across two campuses.
- P&L bad debt budgeted for $250,000, I lead a team to record performance and deliver results of $163,000.00 below plan.
- Campus Director/Operations Sandersville Campus facilitated the development and implementation of a strategic plan.
- Supervise, train, and develop staff and faculty across three campuses, using observations, feedback, one-on-one meetings, performance reviews, and goal setting.
- Responsible for Eastern Region institutional financial aid budget of 10 million dollars.
- Program design, development, deployment, and leadership management.
- Ensure compliance with all accreditation bodies and licensing requirements, lead on SACSCOC accreditation and VA reauthorization visits—no deficiencies found.
- Responsibility for operating budget and bad debt control, provided input, control, and development of departmental and inter-departmental operating budget.
- Monitor and manage fiscal campus budget to ensure the campus achievement of objectives, mission, and goals.
- Oversees the collection process related to outstanding student account receivables. Achieved collection target, consistently below budget bad debt allowance and allowance for doubtful.
- Revamped international student monitoring process to help with transition to campus.
- Worked collaboratively to positively impact students with disbursement of HEERF/CARES Act funds.
- Experienced in guiding the financial aid award process.
- Collaborate and lead student enrollment strategies, to advance enrollment, retention, graduation, and budgetary goals and objectives. Led team to exceed organizational enrollment goals.
- Developed and fostered a diversity and inclusion strategy that resulted in a more integrated and cohesive approach to ensuring an inclusive and highly engaged student population.
- Designed hands-on, experience-based exercises to convey principles of critical thinking.
- Fostered a positive learning environment by developing curriculum and instructional support that targeted and engaged students in their academic experience.
- $40 Million-dollar educational institution providing Associate and Bachelor of Applied Science degrees across 16 campuses.
Interim Director of Admissions, Admissions Representative, Financial Aid officer, Social Media Marketing Manager
Delta Career Education Corporation/Miller-Motte Technical College
03.2010 - 09.2015
- Company Overview: Educational provider with 7 campuses offering career and technical education for students seeking professional careers.
- Responsible for new student recruitment, and exceeded all monthly enrollment targets by using innovative sales and motivational techniques.
- Exceeded quarterly new start goals achieving highest enrollment percentage over target.
- Organized open houses and successfully cultivated and maintained relationships with community partners.
- Coordinated enrollment management system to ensure that the admissions process is operating efficiently.
- Assisted in the implementation of a new CRM Salesforce to expand enrollment management.
- Revamped front-end communication of all prospective students throughout the enrollment process.
- Provided leadership in the creation of strategic goals based on analysis of student success, market research, and geo-demographic data to increase the diversity, quality, and quantity of the student body.
- Lead campus through accreditation visit ACICS.
- Worked collaboratively with the Campus Director, faculty, and staff to facilitate a coordinated enrollment effort, including market research, and data collection/assessment to increase first-time, full-time and degree-seeking student retention.
- Conducted training for newly hired agents and refresher training for associates as well as members of management.
- Participated in the hiring process by conducting realistic job previews and interviews and helping perform final selection.
- Helped supervise 6 Admissions and support associates and provided training on new procedures and applications.
- Reviewed and analyzed call handling techniques and recommended enhancements to improve customer service.
- Served as Subject Matter Expert in Phone Script, Escalation Call Handling, and Proper Phone Technique.
- Top Performing rep.
- Social Media Director.
- Interim Director of Admissions (6 months).
- Expertly handled customers within the college to facilitate their funding plans.
- Worked in concert with the admissions team and academics team to assist with overall student.
- Helped plan, forecast, develop, and execute campus FA budget.
- Facilitation of FA accreditation visit.
- Educational provider with 7 campuses offering career and technical education for students seeking professional careers.
Sales Manager/Personal Financial Services Manager
Enterprise Holding incorporated/Citi Group-CitiFinancial
08.1999 - 02.2010
- Managed staff of five employees, reduced loan delinquency, and increased personal loan receivables 10 $1 Million.
- Established efficient operation, delinquency financial controls, P&L responsibility, during tenure created gross revenue over $5 Million dollars.
- Established a new office in competitive field of financial services creating $2 Million in new mortgage loan receivables.
- Identified and cultivated new and existing markets, opened Augusta office.
- Marketing, sales management/administration, and financial consulting.
- Increased new business revenue and controlled costs.
- Assembled and led multidisciplinary sales and marketing team.
- Direct liaison between company, staff, vendors, and clients.
- Chairman corporate diversity program.
- Member American Society of Public Administration.
Education
Master of Science - Management
Southern Wesleyan University
Bachelor of Arts - Political Science
Virginia State University
Petersburg, VASkills
- Data collection and analysis
- Staff training
- Admissions strategy
- Data analysis
- CRM implementation
- Accreditation compliance
- Customer relationship management
- Budget forecasting
- Market research
- Leadership development
- Enrollment forecasting
- Compliance monitoring
- Strategic planning and design
- Training and professional development
- Enrollment management
- Needs and Risk Assessment
- Staff supervision
- Student and Academic services
- Admissions management
- Financial aid expertise
- Analytical skills
Timeline
Director of Admissions/Recruitment
Ancora Education/Miller-Motte College
11.2022 - 07.2025
Campus Director (Extension Center), Supervisor Financial Aid/Business Office, Adjunct Professor, Senior Admissions Counselor
Georgia Military College/Eastern Region
10.2015 - 07.2022
Interim Director of Admissions, Admissions Representative, Financial Aid officer, Social Media Marketing Manager
Delta Career Education Corporation/Miller-Motte Technical College
03.2010 - 09.2015
Sales Manager/Personal Financial Services Manager
Enterprise Holding incorporated/Citi Group-CitiFinancial
08.1999 - 02.2010
Master of Science - Management
Southern Wesleyan University
Bachelor of Arts - Political Science
Virginia State University
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