Summary
Work History
Education
Skills
Timeline
Receptionist
LORA HASSEN

LORA HASSEN

Hospitality Leader

Summary

Results-driven Hospitality Leader with forward-thinking approach centered on company financial success and guest satisfaction.

Work History

VICE PRESIDENT

Red Frog Beach Resort
Bocas Del Toro, Panama
09.2020 - Current
  • Leading a team of 120 resort staff in daily operations of the #1 resort in Panama
  • Reported directly to the President and CEO
  • Lead, mentored and developed the Resort General Manager, Real Estate Sales Manager, Reservations Manager and the Marketing team
  • Identified opportunities and implemented business process to improve productivity, increase guest satisfaction & increase owner satisfaction
  • Demonstrated leadership skills to mentor and motivate employees in all departments
  • Lead both the lodging & real estate sales and marketing team
  • Conducted Real Estate Investment Sales Tours
  • Closed Sales on over 5.5 million in luxury island real estate
  • Served as a leader within the executive committee

ASSOCIATE DIRECTOR OF SALES

Providence Hospitality Partners
Greeley, CO
04.2018 - 09.2020
  • Proactive corporate group and transient Sales Director
  • Worked hybrid in the market and on site to identify target corporate accounts, cultivate relationships with decision makers and shift market share away from the competition
  • Hosted site tours, conducted proactive sales calls and sales blitzes
  • Daily use of Salesforce Delphi fdc to document all contact with clients
  • Analyzed Demand 360 and Agency 360 reports to develop targeted actions steps
  • Managed and motivated sales team to exceed budget revenue goal by 40% in 2019

NATIONAL SALES MANAGER

The Historic Stanley Hotel
Estes Park, CO
01.2016 - 04.2018
  • Conducted site visits including hosting decision makers for multiple day hotel and area visits
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Proactive selling with daily prospecting calls
  • Attended trade shows and meeting summits
  • Built relationships with customers and community to establish long-term business growth.

AREA DIRECTOR OF SALES

Stonebridge Companies
Loveland, CO
08.2012 - 06.2015
  • Lead and managed the 5-person sales team for 3 hotels
  • Representing 265 rooms and suites
  • Worked closely with General Managers, Sales Managers and corporate office to maximize group and business transient revenues
  • Trained and mentored sales staff and General Managers
  • Conducted proactive direct sales calls within the market
  • Created and executed marketing plans
  • Coached sales managers to understand their goals and lead them to success
  • Maintained relationships with top clients to ensure client loyalty
  • Utilized Hotel SalesPro on a daily basis to produce top quality reports for sales activity and pipeline to be used in forecasting
  • Awarded 2013 Director of Sales of the year with StoneBridge Companies by increading overall market revenue YOY by over 1.5 million dollars or over 25%.

AREA DIRECTOR OF SALES & MARKETING

Sage Hospitality Resources
Denver, CO
05.2010 - 07.2012
  • Directed the sales efforts of 5 remote based sales managers selling 6 hotels throughout the Metro Denver and Colorado Springs area
  • Leader of Sage Hospitality Sales Team of the year 2011
  • Managed the sales efforts of the 151 suite Broomfield CO Towneplace Suites
  • Oversaw and collaborated with Sales Managers on the creation and implementation of yearly marketing plans
  • Worked with Revenue Managers to ensure proper pricing and length of stay requirements
  • Meet with clients to qualify business potential, build relationships and negotiate pricing.

DIRECTOR OF SALES

Stonebridge Companies
Denver, CO
03.2009 - 04.2010


  • Lead the sales team of 2 managers
  • Developed and Implemented Sales and Marketing Plans
  • Negotiated rates with local corporate clients and Marriott National Accounts
  • Instituted and maintained a guest recognition program which was a vital part of improving guest satisfaction scores
  • Exceeded weekly goals for proactive sales
  • Developed strong client relationships and built loyalty in a highly competitive airport market
  • Awarded Director of Sales of the Year award for the company.
  • Obtained a signed contract to shift market share from top account of the hotels number one competitor.



Education

Course Study - Spanish

Front Range Community College
Westminster, CO
05.2001 - 05.2018

Course Study - General Business

FERRIS STATE UNIVERSITY
Big Rapids, MI
09.1990 - 05.1992

Skills

    Relationship building

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Timeline

VICE PRESIDENT

Red Frog Beach Resort
09.2020 - Current

ASSOCIATE DIRECTOR OF SALES

Providence Hospitality Partners
04.2018 - 09.2020

NATIONAL SALES MANAGER

The Historic Stanley Hotel
01.2016 - 04.2018

AREA DIRECTOR OF SALES

Stonebridge Companies
08.2012 - 06.2015

AREA DIRECTOR OF SALES & MARKETING

Sage Hospitality Resources
05.2010 - 07.2012

DIRECTOR OF SALES

Stonebridge Companies
03.2009 - 04.2010

Course Study - Spanish

Front Range Community College
05.2001 - 05.2018

Course Study - General Business

FERRIS STATE UNIVERSITY
09.1990 - 05.1992

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LORA HASSENHospitality Leader