CRM & Data Management: Salesforce, HubSpot, Microsoft Dynamics
Lora VanHoogstraat
The mind is everything. What you think, you become.
Gautama Buddha
Summary
Versatile professional with 10+ years of experience leading programs, building partnerships, and driving organizational success across corporate and nonprofit sectors. Skilled in streamlining operations, optimizing workflows, and guiding teams to achieve ambitious goals. Recognized for delivering excellent client service, fostering collaboration, and implementing innovative solutions that improve efficiency and impact. Eager to bring strong communication, leadership, and problem-solving skills to a dynamic team.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Program Coordinator and Regional Account Manager
International Exchange North America (IENA)
Remote
10.2024 - Current
- Manage the J-1 visa cultural exchange program for assigned regional accounts, overseeing international staff placements and ensuring compliance with U.S. Department of State regulations.
- Serve as the primary liaison for over 150 regional camp accounts and international partners, delivering responsive account support, resolving issues, and driving long-term program success.
- Drive customized placement initiatives and account management plans to optimize results and strengthen partner relationships.
- Coordinate the full placement cycle, including application review, onboarding, and documentation, while maintaining accuracy and adherence to regulatory requirements.
- Collaborate with compliance, visa operations, and finance teams to manage sensitive applications, background checks, and program reporting.
- Develop and streamline internal processes to improve efficiency, strengthen compliance oversight, and enhance the client and participant experience.
- Analyze account performance and placement trends to recommend strategies that increase recruitment, improve retention, and support revenue growth.
- Train and support international participants on IENA systems, application workflows, and cultural exchange best practices.
- Represent IENA at recruitment fairs, networking events, and conferences to expand partnerships and strengthen engagement.
Recruitment and Engagement Manager
Aspect Foundation
Remote
05.2023 - 10.2024
- Coordinated outreach initiatives to secure host families for J-1 visa students.
- Processed and managed student and coordinator applications, ensuring full compliance with federal regulations.
- Developed and implemented new communication strategies to engage clients and enhance program development.
- Introduced innovative approaches to increase new-hire engagement and retention.
- Led recruitment efforts for field staff and host families, significantly expanding the organization's network.
- Drove marketing initiatives, including email campaigns and website enhancements, to increase recruitment and engagement.
- Successfully hired 80 International Coordinators within the first six months of employment.
- Managed onboarding processes, including hiring paperwork, background checks, contracts, and training.
- Partnered with Human Resources, finance, data management, and communications teams to streamline operations.
- Directed customer service and support functions, improving satisfaction and responsiveness.
- Supported organizational mission by contributing to staff succession planning and growth strategies.
- Oversaw quality assurance programs to maintain compliance and operational excellence.
- Supervised new employees, tracking performance metrics and providing coaching for success.
International Partnership Manager
Association of Certified Fraud Examiners (ACFE)
12.2018 - 12.2022
- Managed an international education training program of 80+ courses (2021 revenue: $1.5M+).
- Designed and implemented a streamlined registration system, reducing user touchpoints from six to one.
- Accredited 50+ global training partners within three years, overseeing approvals, renewals, and continuing education compliance.
- Served as a central liaison across product management, marketing, e-commerce, regulatory, customer service, and enterprise solutions teams.
- Developed and executed secure, technology-enabled testing infrastructure to support credentialing programs worldwide.
- Coordinated and delivered global training events (in-person, hybrid, and virtual), ensuring seamless logistics across multiple timelines.
- Ensured compliance with contracting obligations, including annual renewals.
- Onboarded and trained new international partner organizations, providing ongoing guidance through implementation and launch.
- Administered CRM for 90,000+ members, ensuring excellent customer service and membership engagement.
- Increased exam process productivity by 85% by expanding access for adult learners to courses and certifications.
- Drove marketing initiatives, including email campaigns and website enhancements, to increase revenue and program growth.
- Fostered a collaborative, inclusive, and customer-focused team environment.
Training Specialist
Association of Certified Fraud Examiners
12.2014 - 12.2018
- Led refinement of professional education programs for Certified Fraud Examiners, ensuring relevance and alignment with credentialing standards.
- Restructured and managed training staff, implementing best practices, standardized workflows, and strict compliance protocols to increase efficiency.
- Coordinated large-scale group training events, overseeing logistics, streamlining accounting processes, and boosting course attendance rates.
- Facilitated 12+ in-person training events nationwide, including the annual global fraud conference serving 50,000+ members.
- Partnered with members to define learning objectives and create tailored success plans.
- Audited the credentialing process end-to-end, from application and exam administration to certification review.
- Monitored and achieved key implementation milestones for credentialing and training initiatives.
- Recognized with promotion to Partnership Manager for driving significant growth in international education programs.
Education
Bachelor of Science - Criminal Justice/Sociology
Skills
Customer Success & Account Management
Customer Service Excellence Client Relationship Management Partnership Support Issue Resolution Stakeholder Engagement
Software & Technical Skills
Software Onboarding User Training & Enablement System Testing & Troubleshooting Microsoft Excel CRM Platforms (Salesforce, HubSpot) Data & Reporting Management SaaS Tools (Asana, Google Workspace, Slack)
Process & Project Management
Process Improvement Workflow Optimization Project Coordination Implementation Support Training & Event Coordination Strategic Planning & Analysis
Leadership & Communication
Team Leadership Staff Development Cross-Functional Collaboration Multicultural Communication Problem Solving Decision Making
Accomplishments
● Strengthened customer service outcomes at IENA by proactively supporting international staff, responding quickly to camp account needs, and improving satisfaction scores through clear communication and solution-focused service.
● Enhanced software onboarding and application workflow by leading IT testing, training staff on system updates, and advising users on navigating the international applicant portal - resulting in smoother onboarding and fewer support requests.
● Leveraged advanced Microsoft Excel skills to track placement metrics, identify process inefficiencies, and build templates that improved reporting accuracy and reduced manual work.
● Exceeded metrics for international staff placement and overall account satisfaction by optimizing processes and implementing a more strategic approach to account management.
Certification
- Foundation of SaaS Badge - Microsoft Learn, 2025
- US Department of State (DOS) Secondary School Student Program Annual Renewal of Certification (SPARC), 2023-2024
- Certified Fraud Examiner (CFE), 2014-2022
Software
Project & Event Management: Asana, Microsoft Planner, Airtable, Smartsheet
Productivity & Collaboration: Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), Google Workspace (Docs, Sheets, Drive, Gmail), Slack, Teams
Design & Communication: Canva, Adobe Creative Suite
Timeline
Program Coordinator and Regional Account Manager - International Exchange North America (IENA)
10.2024 - Current
Recruitment and Engagement Manager - Aspect Foundation
05.2023 - 10.2024
International Partnership Manager - Association of Certified Fraud Examiners (ACFE)
12.2018 - 12.2022
Training Specialist - Association of Certified Fraud Examiners
12.2014 - 12.2018
Eastern Michigan University - Bachelor of Science, Criminal Justice/Sociology