Lordlyn Osei-Ofori
New York,NY
Summary
As a seasoned Account Manager with 7 years of experience in the Ad tech industry, known for building strong relationships with global advertisers and deploying effective digital marketing strategies with companies such as Pinterest, Comcast, and Uber. My career spans key areas including sales, budget, relationship management, customer success, campaign/project execution, and digital marketing. As a thought leader, I combine my diverse expertise to offer unique insights and solutions, demonstrating a steadfast dedication to driving team success and achieving client objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Strategic Account Consultant
Tech Connect
New York, NY
10.2023 - Current
- Led the strategic initiative for relationship management and digital marketing at Tech Connect, successfully engaging over 11,000 followers and broadening our community engagement.
- Achieved a 50% increase in live social media engagement and expanded our digital follower base by 10% through meticulous planning and effective stakeholder collaboration.
- Crafted and disseminated targeted brand messaging across platforms like Instagram and X, creating a collaborative ecosystem for professionals to share sustainable solutions.
- Orchestrated and launched targeted digital marketing campaigns, resulting in a 40% surge in website traffic and a 25% boost in brand visibility, directly meeting strategic objectives.
- Coordinated with internal stakeholders to ensure successful implementation of the program initiatives.
Strategic Account Manager
Pinterest
New York, NY
04.2021 - 12.2022
- Spearheaded renewals of global advertisers such as Luxottica, Outer, and E.L.F Cosmetics by maximizing data and industry trends to build, execute, and scale cross-functional marketing campaigns to deliver on KPIs.
- Orchestrated long and short-term media strategies to generate $800k in revenue and increased client retention by 85% MoM for brands such as Travel Texas, Sunglass Hut, Outer, Beyond Meat, GEL, Lenscrafters, and Philo TV.
- Led consistent optimizations, leveraged industry trends, and discovered growth opportunities to generate $400K in sales, for brands such as Sparkling Ice.
- Created and analyzed partner performance with analytical tools such as Salesforce, Tableau, Daily Insider, and Ads Manager to maximize learnings and guide strategies to improve partner advertising performance through multi-funnel campaigns.
- Managed client measurement initiatives, including the delivery of first-party and third-party studies on brand lift and foot traffic, and post-measurement readouts.
- Collaborated daily with a diverse group of internal/external cross-functional teams including Creative, Sales Ops, Finance, and Product teams to improve business processes and enhance client experiences.
Campaign Manager
Comcast
Walnut Creek, CA
06.2019 - 10.2020
- Developed strong relationships with cross-functional partners to build and execute digital market strategies for 60+ corporate clients including 24 Hour Fitness, Kelly Moore, and AAMCO while expanding Comcast's marketing footprint.
- Maximized revenue retention and managed client budgets of over $200K to build partner relationships and usher in new earnings.
- Executed 10+ complex linear media campaigns a week in collaboration with Sales, Ad Operations, Quality Assurance, Finance, and external stakeholders.
- Analyzed datasets, delivered insights, and identified trends to increase client brand awareness by 95%.
Account Executive
Uber
San Francisco, CA
07.2018 - 06.2019
- Initiated B2B relationships and played a key role in influencing partner C-level executive decisions.
- Managed contract negotiations for 600+ clients and partnered with UBER's vendor onboarding teams to promptly execute new campaigns.
- Developed business processes, and trained 10 hires on the product, pipeline management, and deal negotiations.
- Generated over $1.4M in gross sales pipeline with various restaurant partners.
Marketing Account Manager
SpotOn
San Francisco, CA
12.2017 - 07.2018
- Onboarded, advocated, and problem-solved for 200+ external eCommerce stakeholders.
- Translated complex information into simple and concise partner guidelines, onboarding playbooks, and product presentations that improved partner renewals by 78%.
- Managed 70+ key merchant accounts and the adoption of new and existing products and features.
- Upsold product releases that generated $200k in gross sales and increased client retention by 65% YoY.
Strategic Account Consultant
Contently
New York, NY
01.2017 - 09.2017
- Created and managed relationships with 100+ leading businesses including Wells Fargo and Salesforce.
- Increased client retention by 75% by conducting market research via Google Analytics and partnered with product and sales teams to improve client experiences.
- Collaborated with internal teams on creative projects such as video production, website design, copywriting.
- Assisted in developing pricing strategies that align with business objectives.
- Identified and contacted potential customers through cold calling, email campaigns, and social media outreach.
Education
Bachelor of Arts - ANTHROPOLOGY, Biology Minor
Lehman College of The City University of New York
The Bronx, NYSkills
- Digital Marketing Strategy
- Contract Negotiation
- Budget Management
- Data Analysis and Reporting
- Cross-Functional Team Leadership
- Campaign Management
- B2B Relationship Building
- Product Knowledge and Training
- Market Research
- Sales Pipeline Development
- Project Management
Accomplishments
- Dean's List, Fall 2015; Spring 2016
- Senior Success Scholarship Recipient, Spring 2016
- Presidential Scholar, Spring 2015
Certification
- Google Certificate (Project Management)
Timeline
Strategic Account Consultant
Tech Connect
10.2023 - Current
Strategic Account Manager
Pinterest
04.2021 - 12.2022
Campaign Manager
Comcast
06.2019 - 10.2020
Account Executive
Uber
07.2018 - 06.2019
Marketing Account Manager
SpotOn
12.2017 - 07.2018
Strategic Account Consultant
Contently
01.2017 - 09.2017
Bachelor of Arts - ANTHROPOLOGY, Biology Minor
Lehman College of The City University of New York