Lore Croghan

I write compelling SEO-rich blog posts for realtors' websites.

As a member of the website relaunch team for Lennar, America's largest homebuilder, I wrote marketing copy that helps sell houses while they're patches of bare dirt and sets of architectural plans.

As a reporter and columnist, I wrote about big-ticket development projects and neighborhoods filled with historic homes to delight real estate-obsessed readers.

I wrote about major commercial real estate transactions, first time homebuyers' experiences and job-hunters' struggles during the recession.

I told New York real estate stories, both before and after the 9/11 terrorist attack that destroyed the World Trade Center.