Lore Croghan
Dayton,OH
Summary
A skilled content writer and digital copywriter with deep experience as a journalist. A producer of engaging, authoritative and error-free work with minimal supervision who maintains a laser-sharp focus on meeting clients' needs. A real estate expert who loves to tell stories about all kinds of businesses.
Overview
24
24
years of professional experience
Work History
Freelance Content Writer
Luxury Presence
2022.04 - Current
I write compelling SEO-rich blog posts for realtors' websites.
Contract Digital Copywriter
Lennar Corporation
2021.01 - 2022.04
As a member of the website relaunch team for Lennar, America's largest homebuilder, I wrote marketing copy that helps sell houses while they're patches of bare dirt and sets of architectural plans.
Real Estate Writer
Brooklyn Eagle
2013.05 - 2020.04
As a reporter and columnist, I wrote about big-ticket development projects and neighborhoods filled with historic homes to delight real estate-obsessed readers.
Reporter
New York Daily News
2003.08 - 2013.05
I wrote about major commercial real estate transactions, first time homebuyers' experiences and job-hunters' struggles during the recession.
Reporter
Crain's New York Business
1997.07 - 2003.08
I told New York real estate stories, both before and after the 9/11 terrorist attack that destroyed the World Trade Center.
Education
Master of Arts - Teaching And English
Brown University
Providence, RI06.1979
Bachelor of Arts - English Literature
Princeton University
Princeton, NJ06.1978
Skills
- Exceptional writing skills
- Excellent research skills
- Meticulous attention to detail
- Ability to adopt appropriate brand voice and tone to suit clients' needs
- Fierce work ethic
- Impeccable proofreading skills
- Mastery of Associated Press Stylebook
Accomplishments
I was a member of the Miami Herald staff that won the 1993 Pulitzer Prize Gold Medal for Meritorious Public Service.
Timeline
Freelance Content Writer
Luxury Presence
2022.04 - Current
Contract Digital Copywriter
Lennar Corporation
2021.01 - 2022.04
Real Estate Writer
Brooklyn Eagle
2013.05 - 2020.04
Reporter
New York Daily News
2003.08 - 2013.05
Reporter
Crain's New York Business
1997.07 - 2003.08
Master of Arts - Teaching And English
Brown University
Bachelor of Arts - English Literature
Princeton University
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