Summary
Overview
Work History
Skills
Skills
Timeline
Generic
Loree Casto

Loree Casto

Rocklin,Ca.

Summary

Engaging, results-driven professional with 20+ years experience in Sales, Marketing and Management who has an entrepreneurial spirit and is a respected leader. Extensive experience possessing discipline, focus and integrity. Enthusiastic and consultative sales style. Strong customer service skills with the ability to build rapport and trusting relationships with potential, new and existing clientele. Consistently & successfully meets and exceeds goals and deadlines. Ability to sell value in a competitive market. Demonstrated success turning around underperforming departments, resulting in operational efficiencies and improved financial performance. Currently looking for new business opportunities.

Overview

28
28
years of professional experience

Work History

HR Coordinator

Help At Home Senior Care
03.2023 - Current
  • Improved employee retention by developing and implementing comprehensive onboarding programs.
  • Streamlined HR processes for increased efficiency, reducing time spent on administrative tasks.
  • Enhanced company culture by organizing team-building events and professional development opportunities.
  • Reduced recruitment costs by leveraging social media platforms and internal referrals to source candidates.

- Updated ATS to be more effective and efficient, working for months to optimize it for our business.

- Created automations, templates, and employment and compliance forms to streamline processes.

Marketing Director

Roseville Commons Senior Living
05.2021 - 06.2022
  • Developed successful new & fresh marketing ideas and campaigns
  • Maintained consistant & creative communications with potential new residents resulting in an average of 4 new residents per month
  • Assisted new residence through their entire transition process into an independant living community
  • Fully completed all move-in paper work and resident files
  • Sustained quality relationships with potential, new and existing residents by earning trust, having integrity and being compassionate.

Senior Personal Assistant & Estate Sales

Independant Contractor
01.2019 - 04.2021
  • Superior residential & commercial housekeeping & laundary service
  • Personal shopper, safely escorting seniors to and from appointments
  • Assisted in the transition & moving seniors to senior living communities
  • Managed AirBnb, guest services, set up & clean up
  • Estate sales using social media & email list I created of previous customers
  • Residential property clean ups including making donations to local non-profit organizations, junk hauling, complete detailed cleaning interior & exterior of homes for owners or real estate agents.

Senior Business Coordinator & Call Center Manager

HCMM Inc.
02.2013 - 11.2018
  • Relocated to start and manage a company call center at the corporate office
  • Created successful telemarketing scripts, employee incentive programs, hired and trained employees
  • Communicated with sales reps & owner to achieve the best possible results for the firm
  • Consistently exceeded goals set by HCMM owner.

Sales Executive

HCMM Inc.
04.2005 - 05.2012
  • Responsibilities include cold calling, telemarketing, collections, meeting demanding deadlines, exceeded sales goals, customer service and a high level of computer & organization skills.

Sales Executive

Nevada County Broadcasters / KNCO / Star 94.1 / KUBA
07.2004 - 04.2005
  • Signed 45 new accounts
  • Wrote creative, unique and effective ad copy, new promotions and marketing campaigns
  • Responsibilities include cold calling, telemarketing, collections & customer service.

Manager

Leathers 'N Treasures
01.1996 - 07.2004
  • Hired, trained and motivated all personnel
  • Created award winning displays and marketing strategies
  • Focused on customer service and grew revenues every month
  • Mentored luggage retailers across the country including product knowledge
  • Maintained inventory control and placing orders with vendors
  • Attended trade shows to stay educated on the industry and customer needs
  • Book keeping & payroll.

Skills

  • Development of Successful Marketing Strategies & Campaigns
  • Management & Creative Leadership
  • Market Research
  • New Product Launch
  • Inside & Outside Sales, Business to Business Sales, Cold Calling

Skills

True, True, True, True

Timeline

HR Coordinator

Help At Home Senior Care
03.2023 - Current

Marketing Director

Roseville Commons Senior Living
05.2021 - 06.2022

Senior Personal Assistant & Estate Sales

Independant Contractor
01.2019 - 04.2021

Senior Business Coordinator & Call Center Manager

HCMM Inc.
02.2013 - 11.2018

Sales Executive

HCMM Inc.
04.2005 - 05.2012

Sales Executive

Nevada County Broadcasters / KNCO / Star 94.1 / KUBA
07.2004 - 04.2005

Manager

Leathers 'N Treasures
01.1996 - 07.2004
Loree Casto