Summary
Overview
Work History
Skills
Timeline
Hi, I’m

Loree Casto

Rocklin,Ca.
Loree Casto

Summary

Engaging, results-driven professional with 20+ years experience in Sales, Marketing and Management who has an entrepreneurial spirit and is a respected leader. Extensive experience possessing discipline, focus and integrity. Enthusiastic and consultative sales style. Strong customer service skills with the ability to build rapport and trusting relationships with potential, new and existing clientele. Consistently & successfully meets and exceeds goals and deadlines. Ability to sell value in a competitive market. Demonstrated success turning around underperforming departments, resulting in operational efficiencies and improved financial performance. Currently looking for new business opportunities. Professional HR expert with comprehensive experience in talent acquisition, employee relations, and benefits administration. Proven ability to enhance team collaboration and drive results through effective communication and conflict resolution. Skilled in handling multiple tasks with flexibility and efficiency, consistently meeting changing organizational needs. Recognized for reliability and strong interpersonal skills that foster positive workplace culture.

Overview

29
years of professional experience

Work History

Help At Home Senior Care

HR Coordinator
03.2023 - 07.2024

Job overview

  • Improved employee retention by developing and implementing comprehensive onboarding programs.
  • Streamlined HR processes for increased efficiency, reducing time spent on administrative tasks.
  • Enhanced company culture by organizing team-building events and professional development opportunities.
  • Reduced recruitment costs by leveraging social media platforms and internal referrals to source candidates.

- Updated ATS to be more effective and efficient.

- Created automations, templates, and employment and compliance forms to streamline processes.

  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Passionate about learning and committed to continual improvement.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Organized and detail-oriented with a strong work ethic.
  • Paid attention to detail while completing assignments.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Developed and maintained courteous and effective working relationships.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Roseville Commons Senior Living

Marketing Director
05.2021 - 06.2022

Job overview

  • Developed successful new & fresh marketing ideas and campaigns
  • Maintained consistant & creative communications with potential new residents resulting in an average of 4 new residents per month
  • Assisted new residence through their entire transition process into an independant living community
  • Fully completed all move-in paper work and resident files
  • Sustained quality relationships with potential, new and existing residents by earning trust, having integrity and being compassionate.

Independant Contractor

Senior Personal Assistant & Estate Sales
01.2019 - 04.2021

Job overview

  • Superior residential & commercial housekeeping & laundary service
  • Personal shopper, safely escorting seniors to and from appointments
  • Assisted in the transition & moving seniors to senior living communities
  • Managed AirBnb, guest services, set up & clean up
  • Estate sales using social media & email list I created of previous customers
  • Residential property clean ups including making donations to local non-profit organizations, junk hauling, complete detailed cleaning interior & exterior of homes for owners or real estate agents.

HCMM Inc.

Senior Business Coordinator & Call Center Manager
02.2013 - 11.2018

Job overview

  • Relocated to start and manage a company call center at the corporate office
  • Created successful telemarketing scripts, employee incentive programs, hired and trained employees
  • Communicated with sales reps & owner to achieve the best possible results for the firm
  • Consistently exceeded goals set by HCMM owner.

HCMM Inc.

Sales Executive
04.2005 - 05.2012

Job overview

  • Responsibilities include cold calling, telemarketing, collections, meeting demanding deadlines, exceeded sales goals, customer service and a high level of computer & organization skills.

Nevada County Broadcasters / KNCO / Star 94.1 / KUBA

Sales Executive
07.2004 - 04.2005

Job overview

  • Signed 45 new accounts
  • Wrote creative, unique and effective ad copy, new promotions and marketing campaigns
  • Responsibilities include cold calling, telemarketing, collections & customer service.

Leathers 'N Treasures

Manager
01.1996 - 07.2004

Job overview

  • Hired, trained and motivated all personnel
  • Created award winning displays and marketing strategies
  • Focused on customer service and grew revenues every month
  • Mentored luggage retailers across the country including product knowledge
  • Maintained inventory control and placing orders with vendors
  • Attended trade shows to stay educated on the industry and customer needs
  • Book keeping & payroll.

Skills

  • Development of Successful Marketing Strategies & Campaigns
  • Management & Creative Leadership
  • Market Research
  • New Product Launch
  • Inside & Outside Sales, Business to Business Sales, Cold Calling
  • Recordkeeping
  • Maintains confidentiality
  • Employee Relations
  • Microsoft Office and Docusign
  • New employee orientations
  • HR Policies Compliance
  • Benefits Administration
  • Confidential Document Control
  • Onboarding Coordination
  • Benefits and payroll coordination
  • Superb interpersonal skills
  • Background Checks
  • Talent Acquisition
  • Exit Interviews
  • Exceptional communicator
  • Human Resources Management
  • Customer Relations
  • Report Generation
  • Payroll Administration
  • Payroll Processing
  • Recruiting
  • Labor law knowledge
  • Company organization
  • Performance Evaluation
  • Online position posting
  • ADP
  • Payroll coordination
  • Development of Successful Marketing Strategies & Campaigns
  • Negotiation
  • Staff Management
  • Workforce Planning
  • Recruitment Management
  • Compensation analysis
  • Training programs
  • Training development
  • Recruitment Strategies
  • Quickbooks
  • Project Planning
  • Workforce improvements
  • Interdepartmental Coordination
  • Hiring and Onboarding
  • Problem-Solving
  • Human Resource Information System HRIS
  • Employment Record Verification
  • Onboarding, Training, and Development
  • Human Resources Operations
  • Employee Recognition Programs
  • Management Support
  • Personnel Recruitment
  • Recruitment and hiring
  • Coaching and Mentoring
  • Cross-Functional Collaboration
  • Policy Improvement Recommendations
  • Operations Management
  • Payroll Management
  • ADP Workforce Now
  • Performance Management Systems
  • Negotiation Tactics
  • Human Resource Management Software HRMS
  • Regulatory Compliance
  • Company Leadership
  • Leadership Development
  • Benefits and compensation management
  • Administering Disciplinary Procedures
  • Human Resources Department Processes
  • Employee Engagement Strategies
  • Exit Interviews and Processes
  • Health and Safety Programs
  • Employee Handbook Development
  • Compensation and benefits
  • Performance Optimization
  • Statistical Data Analysis
  • Forecasting Employment Needs
  • Organizational Development
  • Employee Referral Programs
  • Training Needs Analysis
  • Labor Relations Coordination
  • Employee Relations Oversight
  • Budget Administration
  • Employee Development
  • Human Capital Management
  • Improving Organizational Standards
  • International mobility management
  • Contract Negotiation
  • Leadership Training and Development
  • Corrective Action Planning
  • Bargaining Agreements
  • Relationship Building
  • Data and Trends Analysis
  • Dispute Mediation
  • Program Analysis

Timeline

HR Coordinator

Help At Home Senior Care
03.2023 - 07.2024

Marketing Director

Roseville Commons Senior Living
05.2021 - 06.2022

Senior Personal Assistant & Estate Sales

Independant Contractor
01.2019 - 04.2021

Senior Business Coordinator & Call Center Manager

HCMM Inc.
02.2013 - 11.2018

Sales Executive

HCMM Inc.
04.2005 - 05.2012

Sales Executive

Nevada County Broadcasters / KNCO / Star 94.1 / KUBA
07.2004 - 04.2005

Manager

Leathers 'N Treasures
01.1996 - 07.2004
Loree Casto