Loree Shaffer
Murfreesboro,TN
Summary
Encouraging manager and problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
26
26
years of professional experience
Work History
Director, Global Operations
Business Wire
11.2023 - Current
- Directed the day-to-day processes of three newsroom hubs and two international teams ensuring accurate and efficient distribution of press releases.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth. This included reviewing and editing job descriptions and providing growth benchmarks for each editor level in the organization.
- Managed Hub Heads and managers in the newsroom organization, ensuring priorities and workflow amongst the organization were consistent and high functioning.
- Worked closely with organizational leadership to guide operational strategies. Recommended procedural changes, as needed, to ensure client satisfaction.
- Drafted and published training resources and process workflows for editors.
- Monitored the press release content review process to protect company brand, ensuring published content was accurate and legitimate. When necessary, managed the rejection of client submissions.
- Monitored and coordinated newsroom projects to optimize resources. This includes reviewing the applicability of new applications into newsroom workflows.
- Established departmental performance goals and provided feedback and improvement proposals for underperforming areas.
- Provided corrective feedback to managers to achieve daily and long-term goals of editorial staff.
Central Hub Head
Business Wire
06.2021 - 11.2023
- Coordinated the combination of six regional offices into one remote hub with 32 editors responsible for servicing all clients in the U.S. Central/Southeast Region.
- Managed day-to-day operations in the Central Hub, ensuring editors worked efficiently and productively with all team members. The includes PTO scheduling, reviews, hiring, training, end of the year calibrations and and team member corrective actions.
- Evaluated press release submissions for relevance, quality, and adherence to submission guidelines before acceptance or rejection.
- Collaborated with the sales team to assist with special projects and new client onboarding.
- Implemented changes to procedures and processes in the hub focused on efficiency.
- Provided feedback on ways to manage staff, including recommending changes to client servicing that equalized the workload in all the Hubs.
Newsroom Supervisor
Business Wire
09.2006 - 06.2021
- Oversaw daily operations of the Nashville, Dallas, Houston and Miami newsrooms, ensuring smooth workflow and timely completion of tasks.
- Handled customer complaints and resolved issues.
- Monitored workflow in all offices to improve employee time management and increase productivity.
Newsroom Editor
Business Wire
11.1997 - 09.2006
- Managed multiple press release projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Enhanced publication quality and provided high level of customer service by diligently proofreading and editing press releases for grammar, spelling, and consistency.
- Mentored and trained junior editors and provided constructive feedback on their work, fostering professional growth.
- Assisted sales team by recommending press release distribution products to clients and providing cost estimates.
Education
Bachelor of Arts - Communications
Loyola University New Orleans
New Orleans, LASkills
- People Management
- Operations Management
- Organizational Development
- Verbal and written communication
- Staff training/development
Affiliations
- Girl Scouts of America Troop Leader, former Service Unit Manager
Timeline
Director, Global Operations
Business Wire
11.2023 - Current
Central Hub Head
Business Wire
06.2021 - 11.2023
Newsroom Supervisor
Business Wire
09.2006 - 06.2021
Newsroom Editor
Business Wire
11.1997 - 09.2006
Bachelor of Arts - Communications
Loyola University New Orleans
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