Loren Guidry
Summary
Experienced, driven professional looking to obtain a challenging sales position with an organization that utilizes my experience in account, client and sales management. Proficient at new account development by strategic account planning and quality customer service. Extensive experience with contract negotiations, sales presentations which provides the customer with a seamless sales process.
Overview
10
10
years of professional experience
Work History
Account Executive
Townsquare Media
Lafayette, LA
05.2023 - 04.2024
- Wrote scripts for news broadcasts, promotional materials, and public service announcements.
- Represented station at promotional appearances to drive sales for advertising partners.
- Developed and implemented digital media marketing strategies to increase brand awareness and website traffic.
- Crafted content for social media channels, including blogs, video scripts, infographics, and other forms of multimedia content.
- Collaborated with cross-functional teams to ensure successful execution of digital campaigns.
- Created reports on campaign performance metrics such as impressions, clicks, conversions, ROI and ROAS.
- Planned budget allocations for digital marketing initiatives based on market research and competitive analysis.
- Researched potential partnerships with influencers or organizations in order to expand reach into new audiences.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Delivered marketing strategy updates to upper-level management.
Uniform Sales Representative
Cintas
Lafayette, LA
05.2021 - 08.2022
- Achieve and exceed weekly, monthly , and quarterly goals through new account sales.
- Generate prospect funnel through cold calls, leads, referrals, phone blocks, seeders, education luncheons, community events and new presentations.
- Invoke Interest/sales from prospects through rapport building, presentations, consultations and trialing Cintas solutions.
- Manage sold accounts and maintain relationships for one quarter while growing the accounts and generating referrals.
Business Development Manager
Waitr
Lafayette, LA
11.2020 - 05.2021
- Responsible for account development, cold calling, assessing client needs, and identifying solutions
- Acquired new business and drove revenue streams by providing cutting-edge services to clients.
- Perform market research on competitive landscape an industry trends.
- Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
- Reached out to 100 new Prospects a day.
- Created forecasts of opportunities and documented all follow-up communications in Hubspot CRM system.
- Set up and negotiated contracts with customers and closed 16 deals per month.
- Achieved 99% client retention rate by ensuring exemplary and consistent service.
Account Manager
UBEO Business Solutions
Lafayette, LA
10.2018 - 11.2020
- Drove new business development and client acquisition through cold calling, warm calling, lead generation and exceptional service.
- Negotiated contracts, closed agreements and supported sales team in new product launches.
- Cultivated strong and long-term client relationships by performing Business Technology Assessments and custom business plans to meet Client initiatives and future goals within their organization.
- Tracked sales and customer information and produced monthly reports for upper management.
- Reached out to more than 1,400 potential accounts each month.
- Collaborated with other key personnel to determine opportunities that would advance business objectives.
- Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
- Updated account plans based on changing markets, customer conditions and competitor activity.
- Researched and developed pipeline of clients that demonstrated interest in being partners with organization.
- Emphasized hardware and software features in portfolio based on analysis of customer needs.
- Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
Digital Image Consultant
Classic Business Products
Broussard, LA
05.2017 - 12.2017
- Created strategies to develop and expand customer sales, resulting in a 30% monthly increase.
- Maintained friendly and professional customer interactions.
- Scheduled an average of 20 appointments per week.
- Planned and organized routes within territory to maximize efficiency and time in the field.
- Negotiated details of contracts and payments and prepared sales contracts and order forms.
- Determined the cost and pricing of proposals and bids. Monitored market conditions, product innovations and competitor activity.
- Adjusted account sales activities to address latest market developments.
- Worked closely with company executives to identify new business opportunities.
Account Executive 3
Ricoh USA Inc
Lafayette, LA
09.2014 - 04.2017
- Maintain current account list at business and government levels directing commercial sales.
- Conduct multi-department needs assessments to provide customized all inclusive workflow solutions.
- Wrote and delivered presentations to C- level company executives in response to RFI/RFP requests.
- Surpassed annual sales quota for 2015 & 2016.
- Managed a portfolio of 1500+ accounts.
- Delivered exceptional customer service to strengthen account loyalty.
- Scheduled an average of 20 sales appointments per week.
- Collaborated with account managers to prepare and deliver performance updates and quarterly business reviews.
- Ranked in top 10% of sales representatives in Gulf Coast region in 2015, and top 5% of sales representatives in the East Texas region for 2016.
- Developed and executed annual sales plans and strategies for Gulf States territory.
Education
Real Estate License -
Burk Baker School of Real Estate
2005
Some College (No Degree) - Business Administration
University of Louisiana At Lafayette
Lafayette, LASkills
- Business development
- Self-sufficient
- Accomplished in relationship selling
- Exceptional time management
- Fast learner
- Exceptional customer relation skills
- Adept at closing sales
- Consultative selling
- Strong interpersonal skills
- Goal setting, planning, and follow through to achieve results
Affiliations
- Foster the Love Acadiana- President
- Project Cottontail- Board Member/ Co-Founder
- Behind the Badge - Acadiana· President/Founder
- Louisiana Law Enforcement Support- Administrator
- Special Olympics Louisiana - Acadiana Area- Volunteer
- United Way of Acadiana- Volunteer
- Back the Blue - Acadiana - President
- Licensed Realtor sine 2005
Accomplishments
- Handled the highest volume Ricoh account in the assigned territory
- Successfully expanded Ricoh account base from 429 to more than 700 in the territory.
- Diversity Council Team Leader 2014, 2015.
- Successfully started and expanded Project Cottontail to cover all children in foster care, children's charities and shelters in Lafayette Parish.
- Co- Creator of Back the Blue Acadiana, a non profit for Law Enforcement
- Founder of Behind the Badge- Acadiana, a support group for spouses and significant others in Law Enforcement.
Timeline
Account Executive
Townsquare Media
05.2023 - 04.2024
Uniform Sales Representative
Cintas
05.2021 - 08.2022
Business Development Manager
Waitr
11.2020 - 05.2021
Account Manager
UBEO Business Solutions
10.2018 - 11.2020
Digital Image Consultant
Classic Business Products
05.2017 - 12.2017
Account Executive 3
Ricoh USA Inc
09.2014 - 04.2017
Real Estate License -
Burk Baker School of Real Estate
Some College (No Degree) - Business Administration
University of Louisiana At Lafayette