Loren LeVasseur
Newington,CT
Summary
With over 15 years of experience in B2B global communications, public relations, and digital media in healthcare, insurance, and life sciences. Their expertise lies in developing and implementing comprehensive communications plans that align with business objectives and effectively navigate critical issues to minimize public scrutiny. They have successfully collaborated with senior executives and cross-functional teams to craft and execute impactful messaging across diverse channels. Their strong project management capabilities and unwavering commitment to promoting organizational values and ethics have consistently contributed to enhancing employee engagement.
Utilizes media relations and crisis communication skills to enhance brand reputation with proactive and adaptable approach to evolving challenges. Strong track record of successfully leading high-impact campaigns that enhanced brand visibility and stakeholder engagement. Known for effective team collaboration and driving impactful results in dynamic environments.
Overview
20
20
years of professional experience
Work History
Public Relations and Social Media Manager
Charles River Laboratories
07.2022 - 02.2025
- Managed external PR agency partnerships to develop and execute annual and quarterly media strategies, optimizing campaigns to increase KPIs through performance tracking, while adhering to budget and ensuring alignment with business goals, resulting in a 45% increase of earned media coverage in 2024
- Collaborated with cross-functional teams to design and execute multi-channel media and marketing communications campaigns, analyzing metrics to optimize ROI and enhance performance, while improving efficiencies and refining audience personas for future initiatives
- Provide strategic counsel and support to executives and key stakeholders on media interviews, including media training, media briefs and Q&A documents
- Drafted, reviewed and distributed company and client-driven press releases to ensure accurate and compelling communication of company news, partnerships, product launches and other significant announcements
- Cultivated and enhanced cross-functional relationships with sales force and internal/external stakeholders
- Led the development and execution of traditional and social media campaigns to promote the company expansion into new territories, tracking metrics to measure and optimize campaigns to perform above benchmark to increase brand awareness among a new audience
- Established and nurtured relationships with key healthcare and business media and trade reporters, serving as a media spokesperson when required
- Led the PR agency in developing and optimizing annual and quarterly media strategies, ensuring alignment with goals through regular tracking of metrics and budget adherence, while collaborating with internal and external partners to enhance effectiveness and efficiency
- Monitored traditional and social media coverage and prepared quarterly and year-end reports on communications activities, providing insights and recommendations for improvement, and establishing best practices for public relations and social media processes
- Collaborated closely with senior executives to align communication strategies with business objectives, developing clear and compelling messaging across platforms that resonate with key audiences
Public Relations Supervisor
Coverys
04.2013 - 07.2022
- Collaborated with senior executives and key stakeholders to execute communication strategies across multiple business segments, promoting brand awareness and increasing engagement for targeted personas in the healthcare industry, including healthcare professionals (HCPs) campaigns
- Managed third-party agencies to develop omni-channel marketing campaigns across various business segments in the healthcare industry, staying within budget and ensuring alignment with corporate goals
- Managed communications plans for mergers and acquisitions, regulatory communications, annual reports, policyholder communications, and other corporate transactions across various platforms, ensuring clear and consistent messaging while championing employee advocacy to foster engagement and support during transitional periods
- Executed crisis communications management plan to ensure timely and transparent communication, serving as the company spokesperson to mitigate crises and manage media inquiries
- Conducted media training for executives and key stakeholders on media interactions and public appearances, including crisis management
- Oversaw development and management of digital content on the company website, newly launched company advocacy platform through SharePoint, and social media platforms
- Created an enterprise-wide content calendar to synchronize and cross-promote thought leadership resources including bylines, articles, blogs, white papers, webinars, podcasts, and speaking engagements
- Provided clients with media consultation support during negative publicity events, helping to navigate challenges and protect their brand
- Prepared and distributed press releases, statements, and fact sheets to media on company news
- Monitored and managed media for company sentiment and reputation, developing strategies to enhance and protect the brand
- Recognized as a Top 10% Performing Employee in 2017
Marketing Programs Associate
Jungbunzlauer
11.2010 - 04.2013
- Developed, executed and oversaw the marketing plan for the North American market
- Assisted with the development and implementation of marketing budget and successfully gained 10% increase in funding consecutively through 2013
- Managed the planning and execution of large-scale trade shows (i.e
- Creating pre-show materials and promotions, coordinating meetings with clients and prospects, lead follow up, ROI analysis)
- Negotiated pricing and placement of advertisements with vendors and publishers, resulting in an increased media presence by 95% in 2011 and 10% in 2012
- Prepared and analyzed post-campaign results and provided recommendations to improve performance while remaining within budget
- Designed and implemented email marketing campaigns to communicate key company messages (i.e
- Product launches, company news, quarterly newsletters, etc.) increasing customer interaction
- Managed contract correspondence between regional sales managers and customers to successfully reach target of 10% increase
- Maintained sales database to ensure leads and prospects are properly categorized and to create targeted marketing campaigns
- Leveraged experience in Photoshop to conceptualize and develop creative materials, such as consumer packaging for trade show giveaways
- Executed public relations campaigns through the creation and delivery of press releases
- Oversaw the logistical planning and execution of company sales meetings, including travel arrangements, accommodations, and entertainment, ensuring a seamless experience for all participants
Executive Administrative Assistant, Property Management
Prologis
01.2007 - 01.2010
Marketing Associate
BETA Group, Inc.
01.2005 - 01.2007
Education
Bachelor of Science (BS) - Business Administration, Marketing
Eastern Connecticut State University
Willimantic, CT01.2006
Skills
- Social media management
- Content creation
- Strategic communications
- Crisis management
- Storytelling techniques
- Reputation management
- Internal communications
- Media training
- Press release writing
- Pitching stories
- Spokesperson coaching
- Press relations
- Media outreach
Accomplishments
Top 10% Performer, Coverys
April 2017
· Recognized as a top 10% performer among all Coverys employees.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridRemoteLanguages
English
Native or Bilingual
Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Timeline
Public Relations and Social Media Manager
Charles River Laboratories
07.2022 - 02.2025
Public Relations Supervisor
Coverys
04.2013 - 07.2022
Marketing Programs Associate
Jungbunzlauer
11.2010 - 04.2013
Executive Administrative Assistant, Property Management
Prologis
01.2007 - 01.2010
Marketing Associate
BETA Group, Inc.
01.2005 - 01.2007
Bachelor of Science (BS) - Business Administration, Marketing
Eastern Connecticut State University
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