Lorena Guevara

• Led transformative initiatives at the intersection of product management and organizational agility.
• Directed the strategic development of innovative ways of working, overseeing the entire product lifecycle and implementing the User Experience Center of Excellence (CoE).
• Championed agility methodologies, fostering a culture of adaptability and collaboration across teams. My role involved supervising 120 product teams to align their strategies with business objectives, optimizing customer experiences, and driving continuous improvement in the dynamic digital transformation of Coppel's business units, encompassing retail, financial services, and supply chain.
• Achievements: Implementing Grupo Coppel User Experience Center of Excellence (CoE) and the Lean Agile Center of Excellence (LACE).

• Steered the strategic development and execution of the Product Vision. With a focus on revolutionizing supply chain web and mobile solutions.
• Oversaw product roadmaps, guided 14 cross-functional teams, and drove innovation.
• Optimized logistics operations, ensuring seamless user experiences, and aligning product initiatives with the company's growth objectives.
• Contributed to the startup's success by delivering impactful product enhancements and driving excellence in the logtech B2B and B2C industry.

• Spearheaded the launch of a Fintech startup for LATAM by holding a central role in shaping and executing product strategies adhered to the CNBV mexican regulation.
• Led initiatives to innovate and optimize our product offerings, ensuring alignment with business goals. My responsibilities encompassed the full product lifecycle, from concept to market launch, emphasizing a customer-centric approach.
• Supervised the CX/UX, Product Management, Digital Marketing, Customer Service and Quality Control teams.
• Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues
• Achievements: Deployment in México, Brasil & Colombia, 4.0-4.5 Appstores avg. rating.

• Guided a high-performing team of 100 fellows, overseeing 50+ projects and startups spanning IoT, Web, and Mobile development.
• Led the design and implementation of UX/UI revamps, orchestrated user testing, and ensured quality assurance and quality control for all Grupo Carso Digital Platforms.
• Implemented diverse methodologies, including Design Thinking, Creative Problem Solving, Lean Startup, Design Fiction, and SCRUM, fostering innovation and efficiency. Orchestrated three major Hackathons and eight '24hrs Challenges' to accelerate the ideation of innovative and disruptive projects.
• Achievements: Appointed as the “Voice of the Customer” by the board of Grupo Carso directors. Recipient of 3 Guiness World Records for the coordination of the Largest Digital Inclussion Event. Launching 8 international awarded startups.

• Managed the Operations and Web/Mobile Development teams overseeing all digital platforms, including www.marca.com/claro-mx/ and www.unotv.com, along with their corresponding mobile apps.
• Spearheaded the strategic planning and execution of content creation, encompassing both video and text formats.
• Negotiated and managed strategic partnerships, ensuring successful collaboration and follow-through.
• Achievements: #1 News outlet in mobile users (MX). Leading the 1st Streaming of Olympic Games for LATAM. 300K YouTube organic subscribers in one year

(Remote)