Lorena Lima
Washington,DC
Summary
GWU rising senior pursuing a BS in Marketing and BA in Journalism, with experience in brand strategy, digital communications, and social media content creation. Repositioned a consumer brand to a niche audience, built and led a 12-person marketing team at Engineers Without Borders, and supported board-level strategy presentations at a consulting firm. Reported and published a semester-long beat covering street art and cultural expression in Adams Morgan. Skilled in graphic design, video editing, and editorial writing, with a strong interest in public service communications and DC policy.
Overview
2
2
years of professional experience
Work History
Intern
Lima Consulting Group
Malvern, PA
01.2026 - Current
- Administered Qualtrics surveys with board-level stakeholders to assess strategic marketing priorities, analyzed findings, and co-presented results to inform client strategy assessment.
- Created LinkedIn carousel posts and promotional content to market a business podcast focused on customer experience, digital strategy, and marketing innovation.
- Supported podcast production by assisting with episode scripting, content planning, filming preparation, and social media promotion.
Brand & Digital Marketing Coordinator
Bilitoli Crochet
Collegeville, PA
01.2025 - Current
- Repositioned a handmade crochet brand from a broad consumer audience to a focused fantasy, LARP, and convention-based customer segment.
- Developed customer segmentation and brand strategy to align products with hobbyists who purchase handmade accessories, costume pieces, character merchandise, and small-business goods.
- Redesigned website copy, product presentation, and SEO/AEO structure to improve brand clarity, search visibility, and customer understanding of the business’s niche.
- Created product photography, logo design, social media content, and visual brand assets to strengthen the brand’s digital presence across website and social channels.
Director of Marketing
Engineers Without Borders
Washington, DC
09.2024 - Current
- Grew active membership from approximately 15 to 30+ members by building EWB’s first marketing function and expanding outreach through social media, events, fundraisers, and member engagement.
- Built and led a 12-person marketing committee, including a co-director and eight supporting roles, to professionalize social media, event marketing, fundraising promotion, and internal communications.
- Increased Instagram following from 198 to 414 followers by improving content strategy, posting consistency, and promotion of fundraisers, general body meetings, and community events.
- Expanded fundraising and engagement efforts through biweekly fundraisers, merchandise launches, community-building events, and professional development programming.
Education
Bachelor of Science - Marketing
George Washington University
Washington, DC05-2027
Bachelor of Arts - Journalism And Mass Communication
George Washington University
Washington, DC05-2027
Skills
- Social media content creation
- Brand strategy
- Graphic design
- Editorial writing
- SEO/AEO optimization
- Speaks Portuguese
- Qualtrics
- Adobe Premiere Pro
- Adobe InDesign
- Canva
Affiliations
- Student Government Association
- American Marketing Association
- World Radio George Washington
- National Residence Hall Honorary
- Residence Hall Association
Timeline
Intern
Lima Consulting Group
01.2026 - Current
Brand & Digital Marketing Coordinator
Bilitoli Crochet
01.2025 - Current
Director of Marketing
Engineers Without Borders
09.2024 - Current
Bachelor of Science - Marketing
George Washington University
Bachelor of Arts - Journalism And Mass Communication
George Washington University