Lorena Lima
Washington,DC
Summary
GWU rising senior pursuing a BS in Marketing and BA in Journalism, with experience in brand strategy, digital communications, and social media content creation. Repositioned a consumer brand to a niche audience, built and led a 12-person marketing team at Engineers Without Borders, and supported board-level strategy presentations at a consulting firm. Reported and published a semester-long beat covering street art and cultural expression in Adams Morgan. Skilled in graphic design, video editing, and editorial writing, with a strong interest in public service communications and DC policy.
Overview
2
2
years of professional experience
Work History
Intern
Lima Consulting Group
01.2026 - Current
- Administered Qualtrics surveys with board-level stakeholders to assess strategic marketing priorities, analyzed findings, and co-presented results to inform client strategy assessment.
- Created LinkedIn carousel posts and promotional content to market a business podcast focused on customer experience, digital strategy, and marketing innovation.
- Supported podcast production by assisting with episode scripting, content planning, filming preparation, and social media promotion.
Brand & Digital Marketing Coordinator
Bilitoli Crochet
01.2025 - Current
- Repositioned a handmade crochet brand from a broad consumer audience to a focused fantasy, LARP, and convention-based customer segment.
- Developed customer segmentation and brand strategy to align products with hobbyists who purchase handmade accessories, costume pieces, character merchandise, and small-business goods.
- Redesigned website copy, product presentation, and SEO/AEO structure to improve brand clarity, search visibility, and customer understanding of the business’s niche.
- Created product photography, logo design, social media content, and visual brand assets to strengthen the brand’s digital presence across website and social channels.
Director of Marketing
Engineers Without Borders
09.2024 - Current
- Grew active membership from approximately 15 to 30+ members by building EWB’s first marketing function and expanding outreach through social media, events, fundraisers, and member engagement.
- Built and led a 12-person marketing committee, including a co-director and eight supporting roles, to professionalize social media, event marketing, fundraising promotion, and internal communications.
- Increased Instagram following from 198 to 414 followers by improving content strategy, posting consistency, and promotion of fundraisers, general body meetings, and community events.
- Expanded fundraising and engagement efforts through biweekly fundraisers, merchandise launches, community-building events, and professional development programming.
Education
Bachelor of Science - Marketing
George Washington University
Washington, DC05-2027
Bachelor of Arts - Journalism And Mass Communication
George Washington University
Washington, DC05-2027
Skills
- Social media content creation
- Brand strategy
- Graphic design
- Editorial writing
- SEO/AEO optimization
- Speaks Portuguese
- Qualtrics
- Adobe Premiere Pro
- Adobe InDesign
- Canva
Affiliations
- Student Government Association
- American Marketing Association
- World Radio George Washington
- National Residence Hall Honorary
- Residence Hall Association
Timeline
Intern
Lima Consulting Group
01.2026 - Current
Brand & Digital Marketing Coordinator
Bilitoli Crochet
01.2025 - Current
Director of Marketing
Engineers Without Borders
09.2024 - Current
Bachelor of Science - Marketing
George Washington University
Bachelor of Arts - Journalism And Mass Communication
George Washington University