Lorena Predescu
Miami,FL
Summary
Results-driven Senior Project Manager with over 7 years of experience, demonstrating a proven record in global event strategy, project management, and stakeholder engagement. Expert in managing diverse portfolios with budgets up to $7M, consistently exceeding expectations. Trusted advisor to stakeholders, skilled in cross-functional collaboration, and adept at negotiation. Recognized for innovative event design, cost savings, and elevating attendee experiences.
Overview
12
12
years of professional experience
Work History
Meeting Event Manager
Maritz Global Events
Miami
01.2022 - 04.2024
- Manage a portfolio of 4 global events annually, with budgets ranging from $3M - $7M, consistently delivering high value experiences for various Fortune 500 companies, according to the project timeline, and staying within budget
- Negotiate contracts with venues and vendors, both in the U.S. and internationally, achieving average cost savings of 20%
- Successfully execute global complex events, including large virtual, in-person, and hybrid. Event types include C-Suite leadership events for top company executives, customer user conferences, sales kick-off events, sales achievements, and customer advisory board meetings
- Elevate attendee experience and demonstrate understanding of client objectives by securing premium event experiences in line with latest trends (e.g. environmental, health)
- Lead cross-functional teams across various businesses to develop and implement event strategies based on business marketing goals and increased attendee satisfaction, while adhering corporate risk policies (e.g. corporate travel, incident management, COVID, dietary restrictions & allergies, diversity & inclusion)
- Trusted advisor to the stakeholders, in the business to design events that exceed expectations and budget allocation
Field Event Marketing Manager
Healthy Air Inc.
Miami
07.2020 - 12.2021
- Successfully execute B2B marketing initiatives that boost pipeline growth and foster strong customer loyalty
- Improve customer loyalty by 20% through personalized and impactful marketing strategies
- Build relationships and engage with key decision-makers, provide solutions to business challenges, and demonstrate the value of products in the salon and dental industry
- Support in planning, developing, producing, and delivering marketing and communications materials including newsletters on social media
- Increase social media engagement by 20% through strategic content creation and promotion
- Create and execute marketing strategies to enhance event promotions and increase attendance, encompassing trade shows, conferences, seminars, and virtual events
Catering Event Sales Manager
Delano Hotel
Miami Beach
05.2019 - 07.2020
- Achieve a 20% growth in catering revenue through new client acquisition efforts using innovative sales strategies
- Demonstrate proficiency in booking, selling, and executing corporate and social events in order to guarantee top-notch customer service
- Developed strong working relationships with meeting planners to ensure seamless execution of event logistics such as room assignments, catering arrangements, venue setup, transportation coordination, and VIP accommodations
- Create detailed event orders and effectively communicated event details to hotel operations staff
- Ensure accurate final billing and conducted post-event financial reconciliation
Special Events Coordinator
EDITION Hotel
Miami Beach
11.2016 - 05.2019
- Work with the Banquet Director and the team to coordinate the operation of all meetings, conferences, social and corporate events
- Create, revise and update all Banquet Event Orders
- Manage and develop team of 35 employees and ensure all events are appropriately staffed to hotel standards
- Complete weekly payroll for all department employees
- Contact vendors for different services and activities (DJ, DMC, linen companies, floweriest, etc)
- Purchase furniture, uniforms and equipment and follow P&L lines
- Identify and recommend new ideas, technologies or processes to increase organizational efficiency, productivity, quality, and cost savings
Marketing Specialist
L'Oréal Romania
Bucharest
12.2011 - 07.2016
- Create and execute tailored solutions to deliver business growth, improve brand representation in-store
- Assist in organizing events and product launches
- Develop and execute marketing plans resulting in a 20% increase in brand visibility and 10% growth in sales within the retail environment
- Collaborate with sales teams to identify in store opportunities for growth, leading to 7% increase in market share
- Analyze market trends and consumer insights to develop effective marketing strategies resulting in customer engagement
- Manage budgets and allocate resources effectively, reducing marketing costs by 15% while maintaining or increasing effectiveness.
- Build strong relationships with key stakeholders
- Manage a team of 20 beauty advisers
Education
Master of Business Administration in Tourism, Trade and Services - GPA: 3.49
University of Craiova, Romania
07.2013
Bachelor's Degree in Public Administration, Licentiate in Administrative Sciences - GPA: 3.31
Academy of Economic Studies, Bucharest, Romania
07.2011
Erasmus Mundus Scholarship | Bachelor's Degree -
University Carlos the 3rd, Madrid, Spain
07.2010
Skills
- Leadership and negotiation skills
- Problem solving
- Ability to keep calm under pressure
- Organizational skills
- Interpersonal skills
- Creative and innovative
- Keen eye for details
- Passionate and enthusiastic
Areas of Expertise
- Project Management | Project Planning | Budget Management | Vendor & Contract Negotiation
- Destination Strategy & Sourcing | Risk Assessment | Crisis & Incident Management | Cultural Awareness
- Attendee Experience | Event Registration Technology | Stakeholder Engagement
Systems
- Asana | Cvent | Rainfocus | Sales Force | SAP | Zoom | Teams | Webex
- Microsoft Office Suite | Google Suite | Adobe Suite | Amadeus | Opera | Delphi
Languages
- English | Spanish | Romanian
Timeline
Meeting Event Manager
Maritz Global Events
01.2022 - 04.2024
Field Event Marketing Manager
Healthy Air Inc.
07.2020 - 12.2021
Catering Event Sales Manager
Delano Hotel
05.2019 - 07.2020
Special Events Coordinator
EDITION Hotel
11.2016 - 05.2019
Marketing Specialist
L'Oréal Romania
12.2011 - 07.2016
Master of Business Administration in Tourism, Trade and Services - GPA: 3.49
University of Craiova, Romania
Bachelor's Degree in Public Administration, Licentiate in Administrative Sciences - GPA: 3.31
Academy of Economic Studies, Bucharest, Romania
Erasmus Mundus Scholarship | Bachelor's Degree -
University Carlos the 3rd, Madrid, Spain
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