Loren Harris
Newark,DE
Summary
Results-driven Marketing Support Specialist with a Bachelor of Arts degree in Communications/Public Relations & Advertising and a Master of Science degree in Organizational Leadership. Over 5 years of experience providing business administration support, program logistics, and strategic marketing support for athletic and academic programs. Skilled in multitasking, problem-solving, and delivering quality customer service. Strong ability to pivot in high-pressure environments and identify production bottlenecks.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Branding Specialist
Delaware State University (DSU)
Newark, DE
08.2023 - 08.2024
- Creates a branding kit for the athletic department, develops strategic marketing campaigns, tracks KPIs on social media platforms, facilitates new marketing strategies, collaborates with non-profit organizations, drafts podcast scripts, creates templates for communication and organizational charts, approves uniform and travel designs.
- Collaborated with marketing teams to develop promotional campaigns.
- Exercised versatility in fast-paced, agile work environments.
- Participated in ongoing training and compliance activities.
Academic Testing Coordinator
Kennesaw State University
Kennesaw, GA
07.2021 - 08.2023
- Collaborated with administrative team, assisted with student testing, maintained student records, prepared testing materials, administered tests, created management reports and data dashboards, performed program administrative support functions.
- Created detailed documentation for all phases of software development life cycle and quality assurance processes.
- Conducted manual tests on web-based applications to identify issues with functionality and usability.
- Worked with developers to ensure timely resolution of identified defects in the application.
- Performed regression testing on existing features to ensure they remain functional after changes have been made.
- Ensured that all bugs reported during the testing process were tracked and documented accurately in a bug tracking system.
- Developed automation frameworks using Java programming language for web-based applications.
Program Coordinator (Acting)
Kennesaw State University
Kennesaw, GA
06.2022 - 09.2022
- Supervised six employees, managed administrative activities for student enrollment, provided students with necessary information, approved verification status, prepared financial statements, created online profiles for registered students, tracked registration and completion of online courses, processed payments and invoices, developed and executed community outreach and marketing campaigns.
- Provided guidance and support to program participants in navigating resources, services, and opportunities.
- Developed and implemented program activities according to established goals and objectives.
- Served as a liaison between external organizations and partners involved in delivering programming services.
- Maintained up-to-date records related to program activities.
Athletic Marketing Assistant (Intern)
Georgia Tech University
Atlanta, GA
01.2021 - 09.2021
- Developed programming and logistics plans for game day events, assisted with game scripts, provided support for revenue-generating initiatives, developed budget templates and tracked expenses, organized equipment purchases, collaborated with nonprofit organizations and companies in Atlanta.
- Collaborated with internal teams to ensure successful execution of projects within timeline and budget constraints.
- Monitored progress of all campaigns against established KPIs and reported results regularly.
- Maintained a database of contacts for future collaborations or partnerships.
- Developed and managed marketing campaigns to drive website traffic.
- Prepared monthly reports on web analytics, email performance, and social media metrics.
- Assisted in the creation of marketing materials such as brochures, flyers, presentations, newsletters and emails.
- Created content for various platforms including blogs, websites, email campaigns and social media posts.
- Implemented strategies to increase brand awareness through digital channels like Google Ads or Facebook Ads Manager.
- Analyzed competitor's marketing strategies to develop new ideas for improving our own initiatives.
Graduate Assistant, Internal Operations
Bethune-Cookman University
Daytona Beach, FL
08.2018 - 05.2020
- Assisted in Game Day Operations and served as a liaison for the Hall of Fame Project. Proficient in budget literacy using MS Excel. Collaborated with CatEye Network Production Team and facilitated athletic meetings.
- Organized events such as seminars, workshops or conferences for graduate students.
- Managed multiple tasks simultaneously while meeting deadlines under pressure.
- Performed administrative duties such as scheduling meetings, preparing reports and maintaining files.
- Assisted faculty in developing innovative approaches to teaching and learning processes.
- Participated in team meetings or committees to discuss ideas regarding instruction.
- Assisted in coordinating programming and initiatives to support inclusion and engagement.
Education
M.S., Organizational Leadership -
Bethune-Cookman University
Daytona Beach, FL01.2020
B.A., Mass Communications (Public Relations/Advertising) -
Delaware State University
Dover, DE01.2018
Skills
- Digital Media Content
- Community Outreach
- Social Media Marketing/Branding
- Internal Athletics Operations
- Strategic Communication
- Event Planning/Coordination
- Administrative Support
- Customer Relations
- Documentation Management
- Expert in Google Analytics
- Management collaboration
- Schematics Interpretation
- Strategic Planning
- Project Planning
- Organizational Skills
- Self Motivation
- Product Development
- Analytical Skills
- Continuous Improvement
- Customer Relationship Management
- Interpersonal Communication
- Interpersonal Skills
- Team Collaboration
- Decision-Making
- Problem-solving aptitude
- Content management expertise
- Market Research
- Budget Management
References
Available upon request
Certification
- Google Ads for Beginners-Coursera
- Pompt Engineering for ChatGPT- Vanderbilt University
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more- IE Business School
- Market Research and Consumer Behavior- IE Business School
Timeline
Social Media Branding Specialist
Delaware State University (DSU)
08.2023 - 08.2024
Program Coordinator (Acting)
Kennesaw State University
06.2022 - 09.2022
Academic Testing Coordinator
Kennesaw State University
07.2021 - 08.2023
Athletic Marketing Assistant (Intern)
Georgia Tech University
01.2021 - 09.2021
Graduate Assistant, Internal Operations
Bethune-Cookman University
08.2018 - 05.2020
- Google Ads for Beginners-Coursera
- Pompt Engineering for ChatGPT- Vanderbilt University
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more- IE Business School
- Market Research and Consumer Behavior- IE Business School
M.S., Organizational Leadership -
Bethune-Cookman University
B.A., Mass Communications (Public Relations/Advertising) -
Delaware State University
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