Loren King Shields

Orchestrate the alchemy of marketing, digital, and innovation

• Created marketing strategy to build awareness with 20+ targets of new products launch by a financial services firm
• Developed 50 innovative AI use cases and devised launch strategy for new pillar of global professional services firm
• Covert marketing evaluation, digital resource audit, and transition plan development for 20+ pending M&As
• Subject matter expert on marketing, consumer psychology, tech, AI, innovation, and data science for CHIEF.

Senior executive leading global marketing, digital transformation, and diversity initiatives for $26B global business.
• Recruited by global head of business to develop strategic roadmap for vision, brand, go-to-market, and digital.
• Stood up marketing department in NA and provided leadership for 8 global teams across UK, EU, and Asia.
• Launched new “Smart Industry” initiative and drove 10% market expansion of legacy business pillars.
• Increased B2B / B2C lead generation and conversion by 12% with automation and sales enablement.
• Designed analytics model to enable data-driven decision making across matrixed stakeholder partnerships.

Global marketing and digital leader enabling 4x growth of technology solutions and skilling business.
• Recruited by COO to establish marketing and digital. Brought business into mobile, video, AI, and IoT eras.
• Directed techstack evolution from ineffective legacy systems into an integrated digital suite in collaboration with IT.
• Built high-performing marketing team, owning budget management, corporate, division, and practice brands.
• Differentiated value of products and services in commoditized spaces by redefining global brand and narrative.
• Led analytics, productization, sales enablement, customer acquisition and retention, events, and communications.
• Leveraged market dynamics to achieve a 75% win rate on 60+ RFPs annually, generating 40% of new client revenue.
• Reduced B2B and B2C cost of acquisition by 21%, increased acquisition by over 200% and conversions by 45%.
• Drove B2B and B2C reputation increase of over 200% across Google, Facebook, Glassdoor, and Indeed.
• Recognized as Marketing Innovator of the Year for use of marketing tools by the Martech Breakthrough awards.

Brought business into the digital era. Increased visibility, sales, and market share for datacenter during expansion.

• Recruited by CEO to develop branding and multi-channel marketing strategy to support business' diversification.
• Increased brand awareness and engagement during strategic transition from single to 15 target client verticals.
• Launched industry-first 'dark site' to migrate negative interactions from social media to private gated forums.
• Leveraged market dynamics to increase brand awareness by 175%, sentiment by 40%, and new clients by 45%.
• Recognized for Best Features & Design and for Best Mobile User Experience with Webby Awards.

Took clients from no digital presence to top-performing websites and apps in tech, healthcare, staffing, and education.

• Engaged by CXO Leaders to establish digital footprints and launch colleague use of emerging resources.
• Integrated existing systems, marketing, and operations with emerging web, social, mobile, apps, and platforms.
• Led 20+ technical projects from ideation thru implementation, managing matrixed teams and ensuring alignment.
• Launched first-gen B2B, B2C, B2G, and D2C content and engagement strategies across client industries.
• Recognized for creativity with Best Digital Marketing Campaign and Best Short Form video by AVA Digital Awards.

Brought business into digital era. Transformed ATS / CRM systems and Internet / Social Media from toys into tools.

• Recruited by President to guide digital and marketing evolution with a focus on innovation of $2B company.
• Led digital and brand transitions for the initial Select + Remedy merger and subsequent Select acquisitions.
• Drove selection, implementation and change management of core digital infrastructure, including ATS and CRM.
• Increased colleague productivity with resource optimization and system integration, enabling market share growth.
• Established Social, Internet, and Mobile Marketing, driving 60% brand awareness and 50% conversion increases.
• Led matrixed teams owning branding, narrative, lead generation, cross-platform marketing, website, and eBusiness.
• Recognized for excellence in Brand Transformation and Repositioning with a NY Digital Award.