Lorenzo Moreira
Orlando,FL
Summary
Results-driven sales professional that focuses on performance improvements and leads strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organizational objectives. Develops and executes innovative strategies for stimulating growth and service quality.
Overview
12
12
years of professional experience
Work History
Chief of Operations
Custom Feet Insoles
07.2023 - Current
- Increased website conversion by over 100% by identifying new business opportunities and forging strategic partnerships.
- Championed innovative solutions to address complex business challenges and drive sustainable growth.
- Reduced overhead costs by 25% through strategic resource allocation and effective budget management.
- Provided support during organizational restructuring efforts to minimize disruption while maximizing future potential.
- Optimized operational efficiency by streamlining processes and implementing new systems.
- Enhanced customer satisfaction levels by addressing concerns proactively and implementing process improvements based on feedback.
Territory Sales Manager
Willscot
01.2021 - 11.2022
- Forecasted sales and established processes to achieve sales objectives and related metrics to hit 10% over target to match company growth.
- Increased sales revenue by nearly two million dollars by developing and implementing territory plans with aggressive pricing strategies.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Established strong relationships with key clients, boosting customer retention rates.
- Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
- Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Inside Sales Representative
Willscot
01.2017 - 12.2020
- Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
- Handled 200 calls a week at a minimum which included follow up calls and prospective cold calling.
- Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Met or exceeded sales targets and quotas to contribute to overall sales goals and revenue of company.
- Used CRM software to maintain detailed contact logs and account records.
Assistant Store Manager
Dick's Sporting Goods
01.2012 - 01.2019
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Supervised and evaluated most of the 50-65 staff members to help improve skills, achieve daily objectives, and attain advancement.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Coached sales associates in product specifications, sales incentives, and selling techniques to drive units per transaction going from 1.3 to over 3 units per transaction.
Education
MBA - Project Management
Columbia Southern University
Orange Beach, AL12.2021
Kinesiology -
University of Central Florida
Orlando, FL12.2015
Skills
- Safety & Risk Management
- Operations Management
- Business Analysis
- Organizational Development
- Internal Communications
- Revenue Growth
- New Business Development
- Planning and execution
- Management
- Performance & Process Management
- Cross-Functional Collaboration
Accomplishments
- Supervised team of 60-75 staff members.
- Helped created a company-wide, comprehensive best practices to be implemented in PIPs.
- Drove YoY revenue growth from 6% to 11% in "value added products" segment across all vertical markets.
Timeline
Chief of Operations
Custom Feet Insoles
07.2023 - Current
Territory Sales Manager
Willscot
01.2021 - 11.2022
Inside Sales Representative
Willscot
01.2017 - 12.2020
Assistant Store Manager
Dick's Sporting Goods
01.2012 - 01.2019
MBA - Project Management
Columbia Southern University
Kinesiology -
University of Central Florida
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