Summary
Overview
Work History
Education
Skills
Certifications
Timeline
Generic

Lorenzo Quijas

North Hollywood,CA

Summary

Results-driven Senior Paid Media Specialist and Team Lead with nearly 8 years of experience in paid media buying and creative strategy. Expertise in client acquisition, effective lead generation, and executing ROAS-focused campaigns.

Overview

8
8
years of professional experience

Work History

Sr. Media Manger, Paid Social

85sixty
Del Mar, CA
11.2021 - 09.2024
  • Supervised multiple media buyers, clients, and media campaigns, ensuring consistent success across projects.
  • Delivered highly detailed reports on campaign costs and performance to clients, improving transparency and trust.
  • Managed client accounts focused on key KPIs, such as revenue, cost per purchase, and ROAS.
  • Generated over $8+ figures in monthly client revenue through Meta, TikTok, and Google Ads.
  • Planned and optimized multiple client accounts, leveraging data-driven strategies and KPI analysis.
  • Oversaw $1.25M+ in monthly media spend while mentoring and managing 1-2 Junior Media Buyers.
  • Increased ROAS by 20% year-over-year for multiple companies with 7-figure media spend.

Sr. Paid Social Team Lead

Live Media Digital
Miami, FL
12.2019 - 10.2021
  • Collaborated with media planners and developed great working relationships, which helped identify targeted audiences for media campaigns.
  • Managed a team of 3-5 media buyers, while also managing and optimizing my own accounts.
  • Generated 8+ figures in revenue with a positive ROAS through innovative media strategies, focused on Google, Meta, and other social ads.
  • Analyzed results for maximum ROAS, per the optimization process.
  • Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.
  • Generated leads and revenue with Paid Social, while maintaining KPIs. Our main clients were e-commerce and franchise companies for lead generation and direct response advertising.
  • Leveraged senior-level expertise in programmatic advertising, overseeing end-to-end programmatic campaigns to optimize targeting and increase ROI for clients.

Media Buyer & Strategist

Vadhat & Aboudi Professional Law Corporation
Encino, CA
02.2017 - 12.2019
  • Collaborated on multiple lead generation campaigns with coworkers and analyzed relevant KPI's.
  • Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Collaborated with coworkers on campaign copywriting, creative creation, and end to end client acquisition.

Education

Bachelor of Arts - Business Administration And Management

California State University - Chico
Chico, CA

Associate of Science - Marketing

Santa Monica College
Santa Monica, CA

Skills

Account & Team Management

Google Analytics & Attribution

A/B advertising testing

Media planning & buying

Data Analytics & CRO

Meta, TikTok & Google Ads Management

Creative strategy

Programmatic Advertising

Certifications

  • Meta Blueprint Certification - Facebook Advertising
  • Google Ads Certification
  • Google Ads & Analytics Certification (Credential ID: 93466167, 93561634)

Timeline

Sr. Media Manger, Paid Social

85sixty
11.2021 - 09.2024

Sr. Paid Social Team Lead

Live Media Digital
12.2019 - 10.2021

Media Buyer & Strategist

Vadhat & Aboudi Professional Law Corporation
02.2017 - 12.2019

Bachelor of Arts - Business Administration And Management

California State University - Chico

Associate of Science - Marketing

Santa Monica College

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Lorenzo Quijas