Summary
Overview
Work History
Education
Skills
Websites
References
Passions
Timeline
Generic
Lori Awes

Lori Awes

Eden Prairie,MN

Summary

Experienced professional with 13 years in account management and B2B sales, complemented by C-suite experience and leadership. Demonstrated ability to manage high-value accounts, foster client relationships, and drive account growth. Skilled in identifying new opportunities and enhancing ROI through strategic consulting and solutions.

Overview

16
16
years of professional experience

Work History

Chief Marketing Officer

Sanford Heisler Sharp McKnight
Minneapolis, MN
01.2024 - Current
  • Oversee branding and digital presence for a national employment law firm with 60 attorneys.
  • Manage website development, maintenance, and UX.
  • Develop and execute advertising and social media campaigns to increase visibility and drive leads.
  • Optimize content for visibility on search engines and AI platforms.
  • Oversee SEO strategies to enhance visibility in local and national markets.
  • Business development and lead generation for investigations.
  • Monitor and report website and campaign performance metrics to firm leadership.
  • Oversee relationships and business with marketing partners.

Account Executive

Thomson Reuters, FindLaw
Eagan, MN
01.2023 - 12.2023
  • Unique position that leveraged my industry experience and knowledge to develop and present large, complex sales opportunities to our high-value accounts and prospective clients in the NYC market.
  • Supported local sales executives with research, proposal development, pricing, client presentations, contract close, product fulfillment, and optimization.
  • Conducted training for sales teams and webinars for clientele.
  • Achievement: Annual sales quota was obtained by May 2023.

NTO Account Executive | Mid-Size Law Firms

Thomson Reuters, FindLaw
Eagan, MN
01.2022 - 12.2022
  • New sales position focused exclusively on prospecting, developing, and closing new territory opportunities (NTO) across the Northeast, and growing acquired NTO accounts.
  • Sales success was achieved by analyzing customers' businesses, understanding their priorities and goals, and offering tailored solutions.
  • Nurtured new client relationships to support and grow accounts.
  • ACHIEVEMENT: Attained 178% of annual quota (quota reached by August 2022).

Associate Account Executive, MLFs

Thomson Reuters, FindLaw
Eagan, MN
04.2019 - 12.2021
  • Recruited by Sales Management to support a breakout sales group focused on mid-size law firms.
  • Partnered with Account Executives across the country, trained new reps on product and sales processes, and consulted on large sales opportunities and presentations.
  • Covered open territories as needed, including Manhattan, Detroit, and St. Louis and others.
  • Continued to co-manage and grow key accounts after newly hired reps were established in territories.

Senior Solutions Account Manager

Thomson Reuters, FindLaw
Eagan, MN
11.2015 - 04.2019
  • Cultivated relationships with, and managed, over 200 high-value and high-touch client accounts.
  • Responsible for client retention and portfolio renewal.
  • Conducted client performance reviews to articulate the value of products and services.
  • Traveled to territory biannually to personalize client relationships, secure renewal contracts, and identify growth opportunities.
  • Recognized as Regional Sales Representative of the Year in 2015, 2016, 2017, and 2018.
  • Honored with the annual Trust Award by colleagues in 2016 and 2017.
  • Secured the highest renewal dollars total across the department in 2015, exceeding my annual quota by 144%.

Solutions Account Manager

Thomson Reuters, FindLaw
Eagan, MN
04.2012 - 11.2015
  • Managed hundreds of accounts and product portfolios across an assigned territory.
  • Primary client contact for all account needs, including updates and consultations, performance reports, cross-team communication, renewal negotiation, customer satisfaction, and billing issues.
  • Established mentorships internally to gain deeper insight into our business and industry, to better serve my customers.
  • Awards: Regional Sales Rep of the Year, 2014, 2015; Most Dollars Renewed, 2015.

Senior Sales Associate

The Provisions Book Company
Minneapolis, USA
03.2009 - 04.2012
  • Contributed to development and launch of high-quality direct mail booklet for top income households in Twin Cities.
  • Established key account relationships, resulting in high customer retention and year-over-year sales growth.
  • Collaborated with clients on ad designs and messaging to optimize campaign performance and strengthen brand identity.

Education

B.A. - Liberal Arts/Art History Major

University of Minnesota
Twin Cities

Skills

  • Customer relationship management
  • Verbal and written communication
  • Build trust and confidence
  • Presentation expertise
  • Cross-team relationship building
  • Client-centric
  • Performance Analytics
  • Creative problem-solving
  • Organizational skills
  • Disciplined and self-motivated
  • Proficient in MS Office (Word, Excel, PPTX), Outlook, Salesforce, and more

References

Available upon request

Passions

  • Acoustic Guitar
  • Painting
  • Gardening
  • Cooking – everything is a palette awaiting creativity

Timeline

Chief Marketing Officer

Sanford Heisler Sharp McKnight
01.2024 - Current

Account Executive

Thomson Reuters, FindLaw
01.2023 - 12.2023

NTO Account Executive | Mid-Size Law Firms

Thomson Reuters, FindLaw
01.2022 - 12.2022

Associate Account Executive, MLFs

Thomson Reuters, FindLaw
04.2019 - 12.2021

Senior Solutions Account Manager

Thomson Reuters, FindLaw
11.2015 - 04.2019

Solutions Account Manager

Thomson Reuters, FindLaw
04.2012 - 11.2015

Senior Sales Associate

The Provisions Book Company
03.2009 - 04.2012

B.A. - Liberal Arts/Art History Major

University of Minnesota

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