LORI BARKYOUMB
Georgia,VT
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
2018
2018
years of professional experience
Work History
Inventory & Website Manager
Handy GMC
2020 - 2025
- Implemented a streamlined process for photo-ready vehicles (new and used), reducing merchandising turnaround time by 20%.
- Developed and optimized website content to enhance user engagement and improve site navigation.
- Created high-quality graphics and captured images of vehicles to enhance online listings and promotional materials while ensuring compliance with branding guidelines in all marketing materials produced.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Marketing Director
Bourne’s Energy
01.2009 - 01.2018
- Successfully devised business marketing development plan supporting new identity and branding efforts that aligned with company’s mission and values leading to a 28% business growth along with technology improvements.
- Assessed company needs resulting in the creation of a full-service website to bring in new and engage current customers. Managed and contributed to design, copy, graphics, online information collection and dissemination, SSL certificates, databases, SEO and reporting.
- Determined and handled messaging and all facets of campaign development and creation for online, social media and traditional marketing efforts for new and existing customers. Achieved increased product and cross-sales results in tandem with creating simplified work processes between customers and in-house teams.
- Created company messaging, copy, graphics, online initiatives, and print materials to guide new product education for Biofuels assisting this company to become the ‘go to’ business for green fuels.
- Opened three new successful offices quickly gaining new customers by handling marketing plans, brochure design, copy writing, creating and managing television/radio/direct mail and online advertising.
Online Enterprise Operations Manager
Yellowfish Technologies
01.2008 - 01.2009
- Conducted consultations with stakeholders regarding transition from traditional marketing methods to use of web technologies and social media.
- Finalized website development and assessments with redesigns for usability and enhanced sales leads for multiple companies.
- Streamlined internal work processes by assessing outdated methods within operations to form plans regarding tool selection, implementation, training, and success.
- Streamlined operational processes to enhance efficiency and reduce costs.
- Coordinated cross-functional teams to improve workflow processes and communication.
Corporate Communications & Web Manager
HSL
01.2005 - 01.2008
- Directed team of 5 while composing cohesive marketing plans and budgets with newly created company messaging including video production, website design/usability, brochures, print advertising campaigns and more.
- Incorporated SEO and PPC programs while growing online mailing lists and managing target segments.
- Introduced, outlined, implemented and supervised social networks in turn retaining previous sales, boosting healthcare services by 35% and showing a big return with ROI on highly recognized platforms.
Product Design Specialist
Compendium Research
01.2000 - 01.2005
- Administered web-based product planning, design, development, maintenance, and marketing of customized web-based software from concept to delivery.
- Fueled continuous quality improvement to receive recognition for projects and interfaces producing innovative, cost-reducing, and sound professional results for satisfied clients.
- Designed and assisted in creating interface working with scheduling software and client contact base to automatically call and leave reminder without human intervention, which was highly successful and purchased by another company for $13M.
Education
Graduate -
Bellows Free Academy
Fairfax, VTSkills
- Website & Graphics Design
- Photography
- Branding & Identity Management
- Social Media
- Content Management Systems (CMS)
- Advertising & Promotion
- Problem-solving and Decision Making
- Teamwork and collaboration
- Multitasking with Attention to detail
- Flexible and adaptable
- Organization and time management
- Friendly, positive attitude
Training
- Time & Resource Management Program 2003
- Website Development/Usability 2004-2008
- Trend Marketing Workshop 2005 & 2007
- Photoshop & Graphics Symposium 2006
- Managing the Creative Process 2005
- Online Marketing Workshop 2006
- Marketing Platforms 2008.
Timeline
Marketing Director
Bourne’s Energy
01.2009 - 01.2018
Online Enterprise Operations Manager
Yellowfish Technologies
01.2008 - 01.2009
Corporate Communications & Web Manager
HSL
01.2005 - 01.2008
Product Design Specialist
Compendium Research
01.2000 - 01.2005
Inventory & Website Manager
Handy GMC
2020 - 2025
Graduate -
Bellows Free Academy
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