LORI BLAND

Provide expertise in guiding individuals through the admissions process for substance abuse and mental health treatment programs. Adept at assessing client needs, motivational interviewing and facilitating successful admissions through strong communication skills and the ability to thrive in a dynamic healthcare environment.

As the Admission Center Manager at Vertava Health, I was entrusted with the remote/hybrid leadership of a team consisting of 8-10 direct reports and overall responsibility for a larger team of 30 professionals. My role revolved around strategic development and the implementation of initiatives, staff onboarding and development.

The Laurel Cove project was a 1,120 acre, 800 luxury home, Greg Norman designed golf course and day spa in Arrington, TN.

• Responsible for managing the company’s P&L and strategic direction
• Direct and indirect responsibilities included oversight of company services that included Golf Course Community land purchase
• Preparation of golf course and land for home sales.

• Implemented marketing strategies that increased sales revenue and fostering strong relationships with clients.
• Activated comprehensive sales plans that drove business growth, resulting in significant market share expansion.
• Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
• Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.

• Opened the downtown Nashville Hilton procuring $1,000,000 of business on the books prior to opening.
• Responsible for recruiting, management and retention of 11 Sales and Marketing Staff.
• Responsible for marketing and catering/banquet functions.
• Built strong relationships with CVB, community influencers and 3rd party travel partners.
• Support of team’s high-impact site visits and pre-event meetings.
• Liaise with Hilton Worldwide Sales and Brand Teams.

• Drove membership growth during the Club's launch years
• Developed and implemented targeted marketing campaigns to attract businesses, young professionals, and families to the club.
• Finalized and executed all golf outing events for the Club.
• Worked closely with the Head Golf Professional, Golf Professional Staff, and Club Administration to manage all events, (including The Vinny Charity Outing).
• Oversaw all Social Outings at the club including F&B.