Area Director
Tourneau| Bucherer
2022 - Current (3 years & 3 months)
Hi, I’m
LORI BROWN
Luxury Retail Professional
Los Angeles,CA
Summary
Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Work History
Tourneau| Bucherer Costa Mesa, CA
Area Director
2022 - Current (3 years & 3 months)
Job overview
- Achieved Sales Target for 2022 in all locations with a +35% growth in total dollar sales.
- Four doors within South Coast Plaza, owned by Bucherer ; Patek Phillipe, Tudor, Rolex, Breitling. Multi Brand location $25 million with Bucherer Fine Jewelry
- Opened successfully two boutiques in Oct 2022, Tudor, Breitling; Mono Brand owned by Bucherer new concept in the US. Hire and Trained both Teams 2 SM's and 17 Selling Professionals.
- Hosted Client driven events, hosted by Sports or Celebrity linked to individual marketed watch brand. Each Grand Opening Party had 50-80 clients and ROI $75,000.
- Increase of business in Multi Brand boutique +$3.0 million in 2022, with a focus on appointment based business and lifting the average dollar sale by $10,000 per transaction. Prior to an upcoming renovation.
- Implemented and opened the Bucherer Jewelry salon in q4 and achieved #1 sales of the 6 locations in US $1.5 million ( 8 weeks opened in 2022).
- 90% achieved company audits monthly
- 90% Mystery shops
- Train and follow up on all product launches, monitor and ensure product is replenished to meet peak sales. In a tight stock environment for high end watches.
ESCADA, CA
Area Director
2019 - 2022 (3 years)
Job overview
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base. Turned around appointment business into 60% of all transactions weekly.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Achieved YOY sales growth through building a strategy to gain Celebrity, Personal shoppers in the BH market. Grew Studio and Consignment business by increasing sales +$3.0 million a year at 30% of total store sales.
LA PERLA Rodeo Drive , Beverly Hills San Francisco, Rodeo Drive Beverly Hills , CA
Flagship Store Director
2015 - 2019 (4 years)
Job overview
- Rodeo Drive World Wide Flagship
- Led team to a +22% YOY growth in 2015, while implementing the transition from a known luxury lingerie brand, to a lifestyle brand
- Maintained 70% of VIP sustained identified client base through appointment setting based business.
- #1 studio and stylist business in North America for the Brand, generating nearly a million dollars in ROI annually
- led the expansion, renovation tripled square feet. Introduced the RTW and Evening High Couture Gowns under the La Perla label. 2017
- Recruited, trained a stylist team with local RTW books, increased business +25% ($1.9 mil) first full year of category
- Seasonally trained all product categories
- Active participant in local market of fine arts to gain new client acquisition; Geffen Play House, LA Opera and LACMA
Cartier, San FranciscoSan Francisco, CA
Boutique Director
2012 - 2014 (2 years)
Job overview
- Increased sales annually and moved from the #7 to #4 location in North America, highlighted in a annual sales meeting worldwide
- Through strategic actions successfully took under performing location to a +34% growth in sales through elevated client centric selling environment. Cross training selling professionals all in watch's and jewelry 100% of selling team to operate as one store.
- Active Board member for SF Ballet, Opera; platformed store to re gain brand recognition amongst the very important fine arts community in San Francisco market.
- Store sold $1.5 million piece, largest sale in location history. 2013
- Achieved sales goals and service targets by cultivating and securing new customer relationships. 2013,2014
- Grew annual High Jewelry sales in SF +25% resulting in ability to showcase archives, one of collection pieces. One of the three main objectives given to me at hiring.
- Active and effective weekly communication with the NY headquarters team. Represented West Coast Leadership on the Retail Business Growth Action Team
- 1 Mystery Shop scores for 2014 in high volume, traffic door in North America
- Scored 91% for the 2013,2014 operational audit.
- Reduced the client service opportunities in the watch repair center, leveraging the seasoned selling professionals to support in non peak times while gaining their partnership through ability to re engage lapse VIP clients take in of repairs, service offer.
Louis VuittonLos Angeles, California
Boutique Director
2010 - 2012 (2 years)
Job overview
- $25 million annually #7 location in the North America group for Louis Vuitton
- Achieved sales goals and service targets by cultivating and securing new customer relationships. New client acquisition hit 35% annually in 2011 & 2012
- Increased Exotic leather business from 0.5% to 40% of overall sales 18 months consecutively under my lead.
- Led the team through a 6 month expansion/ renovation. implemented RTW, Watches and Fine Jewelry to location.
- Hosted VIP client driven experiences with high-profile customers to maintain relationships and increase client retention from 25%-45% annually 2012.
- Implemented a CRM active approach to re building a strong local client bases through affective use of CRM system, client relationship building, all selling professionals were mentored to increase personal client books and the life time spend potentials. Monitored with partnership of store leadership monthly in a TB format. This best practice was later introduced throughout the West Coast Locations as a retention and re activate lapse client program
- Achieved highest Mystery Shop scores in a top ten sales volume location in NA. 94% in 2011, 91%. in 2012
- Celebrity hosted ( Matt Kemp) a successful grand opening week and party commencing the renovation and add of high value categories in location. ROI $156K VIP sales for night.
- Reduced shrink in location to 0.2% from the 1.0% prior to my leadership in a high shrink known center.
Coach Flagship #4 in N.A.Beverly Hills , California
General Manager
2008 - 2009 (1 year)
Dianes Beach WearSouthern California, CA
Director of Stores
2006 - 2008 (2 years)
Job overview
- 18 locations $30 mil
- Manhattan Beach, Huntington Beach, Newport Beach, Laguna Beach, Palm Desert, Arizona, Las
- Vegas Santa Monica
- Led the daily operations, recruiting and hiring for 18 private luxury resort themed beachwear boutiques
- Created a Policy and Procedure 100 page store guide
- Partnered owner daily Diane Biggs
- Monthly operational audits
- Sourced and active in market place events to promote the locations and continually build new Active clients
- Training and on-boarding new hires
- Liaison to brand partners in each state
Banana Republic Flagship #2 in N.A. Santa Monica , California
General Manager
2000 - 2007 (7 years)
Job overview
- Led 300 staff in a multi floor 25,000 sq ft flagship, $22 million annually
- Achieved highest Average transaction in the brand in 2005-2007 $980. Recipient of the Don Fischer Award for Strategist and Improved Profit
- Managed budget implementations, employee reviews, training, schedules, partnered human resource leader in all performance based implementation and annual review process, succession planning for the flagship and the West Coast Region.
- Re Defined business needs and role clarity for a 7 team executive leadership team, to increase productivity , associate moral
Education
UCLBLong Beach, CA
MBA from Business Administration And Management
1997
Fashion Institute of Merchandising, Los AngelesLos Angeles, CA
Associate of Arts from Fashion Merchandising
1993 - 1999 (6 years)
Skills
- Risk Management
- Customer Experience
- Project Management
- Critical Thinking
- Work Planning and Scheduling
- Personnel Management
- Inventory Control
- Multi-Unit Management
- Customer Loyalty
- Conflict Resolution
- Hiring and Onboarding
- Company Standards Enforcement
- Proper Staffing
- P&L Administration
- POS Terminal Operation
- Directing Team Members
- Adaptable to Changing Demands
- Business Leadership
Timeline
Area Director
ESCADA
2019 - 2022 (3 years)
Flagship Store Director
LA PERLA Rodeo Drive , Beverly Hills
2015 - 2019 (4 years)
Boutique Director
Cartier, San Francisco
2012 - 2014 (2 years)
Boutique Director
Louis Vuitton
2010 - 2012 (2 years)
General Manager
Coach Flagship #4 in N.A.
2008 - 2009 (1 year)
Director of Stores
Dianes Beach Wear
2006 - 2008 (2 years)
General Manager
Banana Republic Flagship #2 in N.A.
2000 - 2007 (7 years)
Fashion Institute of Merchandising, Los Angeles
Associate of Arts from Fashion Merchandising
1993 - 1999 (6 years)
UCLB
MBA from Business Administration And Management
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