Lori Buhring
Gulfport,MS
Summary
Personable News Anchor, Reporter, and Producer with nearly 9 years of journalism experience. Adept at following breaking news stories and adapting quickly, while being a newsroom leader. Knowledgeable with social media, press releases, research and video/photo editing. Understands branding for businesses and organizations.
Overview
9
9
years of professional experience
Work History
News Anchor
WXXV
Gulfport, MS
10.2021 - Current
- Maintained an active presence on social media platforms in order to engage viewers and promote upcoming programs.
- Gathered information and developed perspectives about news subjects through research, interviews and observation.
- Determined focus of news by staying on top of local, national and international events.
- Prepared written reports for use in television broadcasts.
- Developed connections with public relations contacts.
- Reviewed and evaluated notes taken about news events to isolate pertinent facts and details.
- Revised work to meet editorial approval or fit time or space requirements.
- Developed ideas or material for columns or commentaries by analyzing and interpreting news and current issues.
- Edited video footage for inclusion in broadcasts.
- Arranged interviews with witnesses, providing first-hand accounts.
- Developed story ideas and pitched them to the producers.
- Cultivated relationships with sources and key figures in local area.
- Researched story background information to provide accurate information.
Social Media Manager
Portside Advertising
Fairhope, AL
12.2020 - 10.2021
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Developed and maintained company corporate image and identity using logos.
- Developed and implemented successful social media campaigns to support company objectives.
- Developed content for blog posts, landing pages and social media platforms.
- Assisted in developing strategies for increasing followers and engagement rates.
- Managed the daily operations of all assigned social media accounts.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
Sports Anchor Reporter
WTXL
Tallahassee, FL
06.2019 - 06.2020
- Met deadlines with reliable, in-depth news and sports coverage.
- Compiled statistical data related to specific sports topics or storylines.
- Provided live reports from sporting events.
- Produced daily sports segments for the evening shows.
- Developed relationships with local teams to ensure access to exclusive content.
- Wrote online web stories to address new developments in stories.
- Researched historical data related to teams or individual athletes.
- Managed social media accounts by posting updates about upcoming games or stories.
- Researched relevant sports topics to ensure accuracy in reporting.
Sports News Reporter
KULR8
Billings, MT
08.2017 - 06.2019
- Traveled extensively to cover important news stories in Billings and surrounding areas.
- Gathered information about news subjects through research, interviews and observation.
- Attended press conferences and provided live coverage of breaking news stories.
- Edited video footage for inclusion in broadcasts.
- Gathered information from sources, such as government agencies, witnesses, or experts in various fields.
- Received assignments or evaluated leads or tips to develop story ideas.
News Producer
WJTV
Jackson, MS
10.2014 - 08.2017
- Prepared written reports for use in broadcasts.
- Organized and delivered newscasts on a daily basis.
- Collaborated with other departments at the station including production staff, camera operators, editors, sound technicians.
- Met deadlines with reliable, in-depth news coverage.
- Created graphics that highlighted key points within stories being presented on air.
- Created tightly written news stories crafted from reliable sources.
- Edited videos before publishing.
Education
Broadcast Journalism
University of South Alabama
Mobile, AL12-2013
Skills
- AP Style Expert
- Investigative Reporting
- Teleprompter Use
- News Anchoring
- Audience Engagement
- Video Editing
- Critical Thinking Abilities
- Deadline-Oriented
- Broad Knowledge of Local News Topics
- Story Pitching
- Improvisation
- Copy Editing
- Social Media Proficiency
- Field Reporting
- Fact-Checking
Affiliations
I am big into Trap, Neuter, Release initiatives for community cats. I work a good bit with Fixin' the Coast to help curb the cat population.
I also enjoy reading all genres of books. I started a little free library in our neighborhood so kids and adults alike would have access to all kinds of books anytime of the day.
Also, I recently became a member of Junior Auxiliary of Gulfport.
Timeline
News Anchor
WXXV
10.2021 - Current
Social Media Manager
Portside Advertising
12.2020 - 10.2021
Sports Anchor Reporter
WTXL
06.2019 - 06.2020
Sports News Reporter
KULR8
08.2017 - 06.2019
News Producer
WJTV
10.2014 - 08.2017
Broadcast Journalism
University of South Alabama
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