Summary
Overview
Work History
Education
Skills
Volunteer Affiliations
Timeline
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LORI CHRISTOPHERSON

Sales Director
Chicago,IL

Summary

Revenue and results-driven Sales Director, proficient in relationship-building with global executive leaders at REITs, developers, hoteliers, and design consultants. Proven success in leadership and strategic technical consultative selling of energy management solutions and services in global hospitality, commercial, and residential applications for fast-paced, complex projects.

Overview

33
33
years of professional experience

Work History

Senior Director of Sales

OCEANSIDE LUXURY DEVELOPMENT LLC
01.2022 - Current
  • Managed clients, development, and construction team through the design and construction of their luxury residences
  • Spearheaded cost-saving measures through effective resource allocation and budget management.

Director of Sales - Global Hospitality

LUTRON ELECTRONICS CO., INC.
01.2017 - 01.2022
  • Founding member of the Global Hospitality Team that developed and implemented Lutron’s first guestroom energy management solution creating the second largest revenue vertical.
  • Formulated the ultra-luxury/luxury hospitality sales playbook and training program.
  • Directed sales of energy management solutions and services resulting in multi-million-dollar business with annual sales growth of 20%-45%.
  • Established strategic partnerships with global executive leaders at REITs, developers, and hotel brands to drive business development.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends.
  • Concurrently managed 6-12 projects ranging up to $2M each during design, construction, and operation.
  • Facilitated internal stakeholder business updates covering account management, product issues and enhancements, project management, sales, and marketing opportunities.
  • Mentored and supported sales colleagues, multi-line representatives and channel partners to prioritize and pursue new hospitality business.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.

Senior Account Sales Manager - North America Hospitality

LUTRON ELECTRONICS CO., INC.
01.2011 - 01.2017


  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Increased account sales by developing and maintaining strong relationships with key clients.
  • Led Strategic Hospitality Accounts Team for 16 brands and 5 REITs.

Senior Account Supervisor - Chicago Specification

LUTRON ELECTRONICS CO., INC.
01.2009 - 01.2011
  • Founding member of Lutron's Chicago Specifications team, driving new business with key end-users and global design firms including architects, lighting designers, and engineers
  • Delivered $10M in business in eight years
  • Built commercial and residential shading business in the Midwest
  • Identified, trained, and supported a residential dealer inducted into the Lutron Residential Hall of Fame in 2020
  • Mentored new hires and experienced colleagues on external client facing skills.

Account Supervisor - Chicago Specification

LUTRON ELECTRONICS CO., INC.
01.2003 - 01.2009
  • Founding member of Lutron's Chicago Specifications team, driving new business with key end-users and global design firms including architects, lighting designers, and engineers
  • Delivered $10M in business in eight years
  • Built commercial and residential shading business in the Midwest
  • Identified, trained, and supported a residential dealer inducted into the Lutron Residential Hall of Fame in 2020
  • Mentored new hires and experienced colleagues on external client facing skills.

Senior Sales Representative - Central Region

LUTRON ELECTRONICS CO., INC.
01.1999 - 01.2003
  • Managed and supported sales growth of Lutron manufactures' rep agencies in IL, MI, WI, and IN
  • Drove 20% sales growth annually for commercial electrical distribution sales channels.

Marketing Analyst

CATERPILLAR INC.
01.1997 - 01.1999
  • Global marketing project management leader for Medium Sized Wheel Loaders with proven success in marketing communications and strong technical expertise
  • Executed marketing communications for multiple concurrent projects
  • Leveraged engineering experience along with customer product and marketing feedback for new product development.

Project Engineer

CATERPILLAR INC.
01.1995 - 01.1997
  • Led global design team of eight engineers in development of linkage components for Medium Sized Wheel Loaders from concept through production.

Design Engineer

CATERPILLAR INC.
01.1991 - 01.1995
  • Member of the Medium Sized Wheel Loader design team responsible for developing and communicating new and improved global product designs.

Education

Strategic Business Leadership -

UNIVERSITY OF CHICAGO
01.2016

Bachelor of Science in Mechanical Engineering -

UNIVERSITY OF ILLINOIS AT CHICAGO
01.1991

Skills

  • Collaborative Leadership
  • Customer Relationship Management
  • Problem Solving
  • Business Development
  • Sales Strategy
  • Core Values Management

Volunteer Affiliations

  • Boutique Lifestyle & Leaders Association 2019-Present
  • Forbes Travel Guide 2018-Present
  • Park West Condominium Association Board of Directors, Vice President 2012-Present
  • Chicago Marathon - fundraiser for One Tail at a Time Dog Rescue 2016

Timeline

Senior Director of Sales

OCEANSIDE LUXURY DEVELOPMENT LLC
01.2022 - Current

Director of Sales - Global Hospitality

LUTRON ELECTRONICS CO., INC.
01.2017 - 01.2022

Senior Account Sales Manager - North America Hospitality

LUTRON ELECTRONICS CO., INC.
01.2011 - 01.2017

Senior Account Supervisor - Chicago Specification

LUTRON ELECTRONICS CO., INC.
01.2009 - 01.2011

Account Supervisor - Chicago Specification

LUTRON ELECTRONICS CO., INC.
01.2003 - 01.2009

Senior Sales Representative - Central Region

LUTRON ELECTRONICS CO., INC.
01.1999 - 01.2003

Marketing Analyst

CATERPILLAR INC.
01.1997 - 01.1999

Project Engineer

CATERPILLAR INC.
01.1995 - 01.1997

Design Engineer

CATERPILLAR INC.
01.1991 - 01.1995

Strategic Business Leadership -

UNIVERSITY OF CHICAGO

Bachelor of Science in Mechanical Engineering -

UNIVERSITY OF ILLINOIS AT CHICAGO
LORI CHRISTOPHERSONSales Director